Looking for the best sales enablement tools?
Explore our curated list of the 25 leading platforms with detailed feature comparisons, pricing insights, and real user feedback. 👇
1. Cognism
Cognism is a B2B sales intelligence platform that helps revenue teams cut through bad data and gatekeeper barriers. It provides high-quality, compliant data to help businesses connect with their ideal customers.
Curious to see Cognism in action? Here’s an interactive product demo 👇
Key features:
- Offers international coverage, including the best B2B data in EMEA.
- Call phone-verified direct dials guaranteed to connect you with up to 87% of your list.
- Message notified and compliant B2B emails in NAM, EMEA, and APAC.
- Fully compliant with global data laws, including GDPR and CCPA compliance.
- An AI Search feature that allows you to type (or speak!) your exact request, getting the results you need at lightning speed.
- Cognism Chrome Extension for easy access to B2B emails and mobile numbers on LinkedIn and company websites.
- Cognism Enrich for refreshing your CRM with high-quality B2B data.
- Includes consent-based intent data powered by industry leader Bombora.
- Includes sales trigger data for timely outreach.
- Easily integrates with sales intelligence tools and CRMs such as Salesforce, Outreach, HubSpot and Salesloft.
- Includes unrestricted access to person and company-level data. With Cognism, you never need to worry about credit limits, geographical limits or other data access restrictions.
Pricing:
Cognism offers bespoke pricing packages personalised to your business needs and workflows. Contact sales for a quote.
What Cognism customers say:
G2 reviews consistently praise the platform’s reliability, with users reporting up to 90% data accuracy rates.
2. Kaspr
Kaspr is a European B2B contact data provider that offers a Chrome extension to instantly extract verified emails and phone numbers from LinkedIn and Sales Navigator.
On G2, users mention how quick and easy it is to find contact details with Kaspr.
Take an interactive tour to see how Kaspr works 👇
Key features:
- Offers a self-service model to get you prospecting from day one.
- Provides unlimited, verified B2B emails and direct phone numbers, with real-time updates to ensure data freshness.
- Features easy field mapping and one-click integrations with major CRMs and diallers.
- Seamless integration with LinkedIn and Sales Navigator.
Pricing:
Offers a generous free plan with paid plans starting at $46 per user per month.
⚠️ See how Cognism compares to Kaspr.
3. Highspot
Highspot combines sales content management with granular analytics that track which sales materials, training modules, and engagement strategies close deals.
The platform shines in its ability to measure and replicate successful sales behaviours across teams - from identifying the most effective pitch decks to quantifying which training approaches produce top performers.
Some G2 reviews mention that the platform’s layout can be confusing and takes time to master.
Key features:
- Offers AI-powered search and guided browsing to help sales teams quickly find relevant content.
- Provides detailed analytics on content performance and rep engagement to optimise sales strategies.
- Includes built-in training and coaching tools with video practice capabilities.
Pricing:
Custom pricing based on specific business needs and team size. Contact Highpot’s sales team for a quote.
4. LevelEleven
LevelEleven is a sales performance management platform that transforms key sales behaviours into measurable metrics and habits.
It combines motivation, engagement, and coaching in one system - from predictive ‘what-if’ analyses to structured coaching templates that ensure consistent team development.
Some G2 reviews mention that the platform can be complex to set up and configure, especially for teams with multiple roles or metrics.
Key features:
- Creates customisable contests and leaderboards with real-time updates and celebratory broadcasts.
- Offers native Salesforce integration plus connections with popular sales tools like Gong, Outreach, and SalesLoft.
- Provides scorecards to help reps and managers track progress against key metrics and goals.
Pricing:
Available upon request through their website form.
5. Membrain
Membrain combines CRM and sales enablement capabilities into a unified platform.
Its unique strength lies in helping teams execute their sales strategies by directly embedding sales playbooks, coaching tools, and performance analytics into daily workflows.
Some G2 reviews note that the platform has limited features and occasional integration issues with third-party tools.
Key features:
- Offers customisable sales processes with built-in guidance and coaching tools to drive the right selling behaviours.
- Includes a full-featured CRM at no extra cost, with robust contact management and productivity tools.
- Provides visual analytics and forecasting capabilities to make pipeline management more predictable.
Pricing:
Starts at $49/user/month.
6. MindTickle
MindTickle is a revenue enablement platform that combines sales training, content management, coaching, and analytics.
It helps sales teams improve performance through structured learning programs, skill assessments, and data-driven coaching. G2 ranks the platform #1 in sales onboarding and training.
Some G2 reviewers note that the platform has a significant learning curve and can sometimes feel overwhelming for new users.
Key features:
- Delivers personalised training paths with gamification elements to keep sales teams engaged and motivated.
- Provides AI-powered conversation intelligence to analyse sales calls and identify coaching opportunities.
- Includes digital sales rooms for collaboration, content sharing, and tracking buyer engagement throughout deals.
Pricing:
Custom pricing based on modules and team size. Contact MindTickle’s sales team for a quote.
7. Seismic
Seismic’s all-in-one enablement cloud helps customer-facing teams discover, share and track content while measuring its impact on sales.
The platform combines content automation, sales training, and engagement analytics to streamline how teams manage and deliver content throughout the buyer’s journey.
While G2 reviews praise its comprehensive capabilities, users consistently note navigation challenges and a steep learning curve to master the platform’s full potential.
Key features:
- Offers AI-powered content recommendations and dynamic document customisation to help teams create personalised buyer experiences.
- Offers comprehensive learning and coaching tools, including video practice capabilities and personalised training paths.
- Provides multiple buyer engagement tools, including digital sales rooms, social selling, and detailed engagement analytics.
Pricing:
Custom pricing model based on specific business needs and team size. Contact Seismic’s sales team for a quote.
8. Salesforce
Salesforce is the world’s leading CRM, offering a complete suite of cloud-based applications for sales, service, marketing, and analytics.
It’s best suited for mid-to-large enterprises with complex sales processes and the resources to support implementation and maintenance.
G2 reviews consistently highlight a tradeoff: powerful features but a steep learning curve requiring specialised expertise.
Key features:
- Provides AI-powered analytics and insights through Einstein to help predict sales outcomes and prioritise leads.
- Offers extensive customisation options to match specific business processes and workflows.
- Includes built-in collaboration tools and integrates with a vast ecosystem of third-party apps through AppExchange.
Pricing:
Ranges from $25 per user per month for the Starter Suite to $500 per user per month for Einstein 1 Sales edition.
9. HubSpot
HubSpot Sales Hub combines CRM functionality with powerful sales automation and engagement tools. It’s particularly valuable for growing businesses that want to scale their sales processes efficiently.
G2 reviews note that while the free CRM is robust, some users find the feature set limited unless they upgrade to higher-tier plans.
Key features:
- Offers AI-powered prospecting with Breeze Agent to help reps focus on quality leads and automate outreach.
- Provides comprehensive deal management tools with guided selling features to prevent missed opportunities.
- Includes conversation intelligence and advanced analytics to track team performance and predict revenue accurately.
Pricing:
Starts free, then scales from $20 per month per seat (Starter), $100 per month per seat (Professional), to $150 per month per seat (Enterprise).
10. Showpad
Showpad operates in a similar territory to Seismic, offering an AI-powered sales enablement platform that unifies content management, training, and buyer engagement.
While both platforms excel at content management, Showpad stands out for its user-friendly interface and collaborative features.
Some G2 reviews mention that the platform’s search functionality needs improvement. Users specifically note difficulties in locating specific items and navigating through content hierarchies.
Key features:
- Offers secure digital sales rooms (Shared Spaces) where sellers and buyers can collaborate and track engagement.
- Provides AI-powered content recommendations to help reps surface relevant materials quickly.
- Includes comprehensive analytics to measure content performance and buyer interactions.
Pricing:
Available upon request through their website form.
11. Outreach
Outreach is an AI-powered sales execution platform that works with your CRM to automate prospecting, manage deals, and forecast revenue. It excels in helping revenue teams shift from disconnected processes to a unified, predictable approach.
G2 reviews highlight the occasional syncing issues, particularly for teams using HubSpot CRM instead of Salesforce.
Key features:
- Offers smart email sequences with AI-assisted content suggestions and engagement tracking to optimise outreach effectiveness.
- Provides real-time conversation intelligence through Kaia, offering in-meeting coaching and post-call insights.
- Includes advanced revenue forecasting with AI projections and scenario planning capabilities.
Pricing:
Custom pricing model based on specific business needs and team size. Contact Outreach’s sales team for a quote.
12. Salesloft
Salesloft is an AI-powered sales engagement platform similar to Outreach. It’s strong at automating and prioritising buyer signals to drive consistent sales performance.
Recent G2 reviews frequently mention concerns about customer service responsiveness and support quality.
Key features:
- Offers an AI-powered ‘Rhythm’ engine that prioritises actions based on buyer signals and engagement patterns.
- Provides comprehensive conversation intelligence and coaching tools to improve sales performance.
- Includes advanced cadence capabilities with automated follow-ups and engagement tracking.
Pricing:
It offers a custom pricing model with two tiers - Advanced and Premier. Contact SalesLoft’s sales team for a quote.
13. DocSend by Dropbox
DocSend is a secure document management platform that helps sales teams control, track, and analyse how prospects engage with their sales materials.
G2 reviews note that certain essential features, like email-based sharing instead of links, require expensive upgrades to higher-tier plans.
Key features:
- Delivers granular engagement analytics showing which pages prospects spend time on, helping teams optimise their sales materials.
- Offers virtual data rooms with custom branding, security controls, and one-click NDA signing for sensitive document sharing.
- Enables real-time document updates and version control to ensure sales teams always present the latest content.
Pricing:
Starts at $15 per user per month.
14. Clay
Clay is an AI-powered sales prospecting platform that automates manual research and outreach tasks for sales teams.
Where most enrichment tools rely on a single database, Clay stands out by aggregating multiple data sources and adding AI-powered research capabilities.
Recent G2 reviews mention a steep learning curve and note that, if not managed carefully, expensive credits can quickly run out.
Key features:
- An AI-powered research agent that automates manual prospecting tasks like finding decision-makers and buying signals.
- Provides access to 100+ data providers through a single platform to maximise data coverage and accuracy.
- Includes AI copywriting capabilities to help craft personalised outreach messages at scale.
Pricing:
Paid plans start at $149 per month for 2000 credits.
⚠️ See how Cognism compares to Clay.
15. Guru
Guru combines AI search, knowledge base, and intranet capabilities into one unified platform. It’s a standout solution for teams looking to centralise and access company knowledge.
G2 reviews consistently highlight significant issues with the search functionality. Users report difficulty finding exact information, often getting overwhelmed with too many results and having to use specific keywords to get relevant matches.
Key features:
- AI-powered knowledge agents that deliver personalised, contextual answers based on role and workflow.
- Provides a Chrome extension and Slack integration for seamless access to information within existing tools.
- Includes verification systems and AI training centre to ensure knowledge stays accurate and up-to-date.
Pricing:
Paid plans start at $18/user/month.
16. PandaDoc
PandaDoc is a comprehensive document management platform that combines eSignature capabilities with proposal creation, automation, and payment collection.
While G2 reviewers praise its ease of use, some note that the document editing interface can be tricky to master at first.
Key features:
- Offers drag-and-drop document creation with smart content blocks and pre-built templates that adapt to your needs.
- Provides real-time tracking capabilities to monitor when recipients view, interact with, and sign documents.
- Includes built-in payment processing that lets customers sign and pay in one seamless workflow.
Pricing:
Offers a free Sandbox plan for testing with unlimited test documents (non-legally binding) and an Enterprise plan with full features, including legally binding eSignatures, SSO, custom branding, and HIPAA compliance. Contact PandaDoc’s sales team for Enterprise pricing.
17. Chorus by ZoomInfo
Chorus is an AI-powered conversation intelligence platform that helps sales teams improve customer interactions. It does this by capturing, transcribing, and analysing every sales call and meeting.
Some G2 reviews note that the meeting summaries can sometimes miss important details.
Key features:
- Delivers real-time transcription with AI-powered trackers that automatically flag crucial moments like pricing discussions, objections, and next steps.
- Provides proactive coaching recommendations based on call analyses, helping teams improve their conversation skills and close more deals.
- Offers deal intelligence tools that sync all contact interactions to your CRM, giving complete visibility into relationship progress and pipeline health.
Pricing:
Available as part of ZoomInfo’s Enterprise package. Contact ZoomInfo’s sales team for a quote.
⚠️ See how Cognism compares to ZoomInfo.
18. Vidyard
Vidyard is a video platform that helps sales teams create personalised video messages and demos with minimal effort.
Its AI-powered features for video creation (including AI avatars that look and sound like sales reps) make personalised outreach scalable.
G2 reviewers frequently mention that while the tool is easy to use, the video editing capabilities can be limited.
Key features:
- Offers AI script generation and avatar creation to help sales teams produce personalised videos at scale without extensive recording time.
- Provides detailed analytics on viewer engagement, including who watched the video and for how long.
- Integrates seamlessly with common sales tools like LinkedIn, Gmail, and CRM systems for easy video sharing and tracking.
Pricing:
Paid plans start at $89 per user per month.
19. Crayon
Crayon is a competitive intelligence platform that helps teams automatically track competitors’ every move, from website changes to pricing updates. It then transforms this data into actionable sales enablement content.
Some G2 reviews mention that without Salesforce CRM integration, there’s a significant gap in tracking and understanding competitive win-loss data through Crayon’s Impact tool.
Key features:
- AI-powered competitive monitoring that captures and analyses competitors’ activities in real-time from hundreds of sources.
- Provides customisable battlecards that integrate directly into sales tools like Salesforce, Slack, and Teams for easy access.
- Includes detailed analytics to track battlecard usage, competitive win rates, and influenced revenue.
Pricing:
Custom pricing model based on specific business needs and team size. Contact Crayon’s sales team for a quote.
20. Intercom
Intercom is an AI-first customer service platform that combines human-quality AI support (through Fin, their AI agent) with comprehensive tools for managing customer communications across all channels.
G2 reviews consistently point out limitations in customisation options, particularly around help centre formatting and multilingual capabilities.
Key features:
- AI-powered customer service that handles frontline support with human-quality responses available 24/7.
- Provides a unified inbox that brings together conversations from chat, email, and other channels in one place.
- Includes detailed analytics and insights to measure customer satisfaction and team performance.
Pricing:
Offers a 14-day free trial with paid plans starting from $39 per seat per month.
21. Gong.io
Gong is a revenue intelligence platform that uses AI to analyse sales conversations, track deal progress, and provide actionable insights to help teams close more deals.
While more expensive than competitors like Chorus, Gong leads in user experience and machine learning capabilities, making it the preferred choice for enterprise teams focused on advanced analytics.
However, some G2 reviews mention inaccuracies with transcriptions and AI-generated summaries, particularly with accents or fast speech.
Key features:
- Provides real-time conversation intelligence to help teams understand what works in sales calls and what doesn’t.
- Offers comprehensive coaching tools with detailed analytics and benchmarking to improve team performance.
- Includes pipeline management capabilities with AI-powered insights to identify risks and opportunities.
Pricing:
Custom pricing based on team size and needs. Includes per-user licensing fees plus a platform fee based on total users supported.
22. Allego
Allego is a comprehensive sales enablement platform that combines content management, training, and buyer engagement tools in a single AI-powered suite.
According to G2 reviews, Allego delivers faster ROI than competitors like Mindtickle and Seismic but requires more initial setup time.
Key features:
- Provides digital sales rooms that let teams create customised buyer experiences and track engagement.
- Offers AI-powered coaching tools with video practice capabilities and personalised feedback options.
- Includes comprehensive content management that helps organise and activate sales materials across teams.
Pricing:
Custom pricing based on selected modules. Contact Allego’s sales team for a quote.
23. Pipedrive
Pipedrive is a user-friendly sales CRM that helps teams track their sales pipeline, optimise leads, and automate their sales process with AI-powered features.
G2 reviews highlight that while Pipedrive lacks some advanced features found in Salesforce and HubSpot, it offers better value for money and faster ROI. This makes it ideal for small to medium-sized businesses seeking a straightforward CRM solution.
Key features:
- Provides AI-powered sales insights to help teams understand pipeline health and forecast more accurately.
- Offers customisable automation tools to eliminate manual tasks and streamline follow-ups.
- Includes comprehensive email integration with templates, tracking, and group emailing capabilities.
Pricing:
Offers a 14-day free trial; paid plans start at $19 per user per month.
24. Dialpad
Dialpad combines an AI-powered phone system, video meetings, and messaging in one platform. It’s basically your entire business communication stack with built-in AI that transcribes everything, takes notes, and flags important moments.
G2 reviews consistently mention that while the platform’s feature set is impressive, costs increase significantly as teams add more advanced capabilities and users.
Key features:
- Provides one-click video meetings with AI transcription and automated post-call summaries.
- Offers a business phone system with custom routing, IVR, and seamless device switching.
- Includes team messaging and file sharing with the ability to instantly start calls from any chat.
Pricing:
Offers a 14-day free trial with paid plans starting at $27 per user per month.
25. GTM Buddy
GTM Buddy is an AI-powered revenue enablement platform. It helps sales reps find and share the right content without leaving their email or CRM.
G2 reviews highlight that while the platform excels at content management and AI recommendations, the lack of proper support documentation (text or video) requires you to contact the support team for every minor issue.
Key features:
- Uses AI to automatically tag and surface relevant content based on the context of sales conversations and meetings.
- Provides real-time content analytics and notifications when prospects engage with shared materials.
- Offers Digital Sales Rooms for creating customised, secure spaces where buyers can access all relevant content.
Pricing:
Custom pricing based on team size and features needed. Contact GTM Buddy’s sales team for a quote.
FAQs
What is a sales enablement tool?
A sales enablement tool is a software solution that empowers sales teams to sell more effectively by providing them with the resources, content, and intelligence they need throughout the sales process.
These tools centralise sales collateral, automate routine tasks, and provide data-driven insights to help representatives engage with prospects more strategically and close deals faster.
Why are sales enablement tools important?
Sales enablement tools have become essential in modern sales environments. Why?
Because they address several critical challenges:
- They ensure consistent messaging across all customer touchpoints.
- They reduce the time sales reps spend on administrative tasks.
- They provide real-time access to up-to-date sales materials and competitive intelligence.
- They enable data-driven decision-making through advanced analytics.
- They streamline onboarding and ongoing training for sales teams.
- They help scale best practices across large sales organisations.
What features should I look for in a sales enablement tool?
When evaluating sales enablement tools, key features to consider include:
- Content management and organisation capabilities.
- Sales intelligence and prospect insights.
- Integration capabilities with CRM and other existing tools.
- Analytics and reporting functionality.
- Training and coaching tools.
- Automated workflow capabilities.
- Mobile accessibility.
- Customisation options.
- Security and compliance features.
- Customer engagement tracking.
How do sales enablement tools integrate with existing systems?
Modern sales enablement tools are designed to seamlessly integrate with your existing tech stack, particularly:
- CRM systems such as Salesforce or HubSpot.
- Marketing automation platforms.
- Email and calendar applications.
- Content management systems.
- Communication tools.
- Learning management systems.
- Analytics platforms.
The best tools offer pre-built integrations and API access for custom integrations, ensuring smooth data flow and workflow automation across all systems.
How can sales enablement tools improve sales performance?
Sales enablement tools drive performance improvements through multiple channels:
- Reducing time spent on non-selling activities.
- Providing real-time access to relevant content and resources.
- Enabling more personalised prospect engagement.
- Identifying and replicating successful sales patterns.
- Accelerating the onboarding and training process.
- Improving collaboration between sales and marketing teams.
- Providing data-driven insights for better decision-making.
- Standardising best practices across the organisation.
How do I measure the success of a sales enablement tool?
You can measure success via key performance indicators (KPIs):
- Increase in win rates.
- Reduction in sales cycle length.
- Improvement in quota attainment.
- Content engagement metrics.
- Time spent selling vs administrative tasks.
- Onboarding time and effectiveness.
- Return on investment (ROI).
- Customer engagement metrics.
- Sales productivity metrics.
- Revenue impact.
What is the best sales enablement tool?
While many sales enablement tools are available, Cognism stands out as the leading solution in the market.
Here’s why:
- Phone-verified contacts that connect 9 out of 10 times.
- GDPR-compliant data across global markets.
- Real-time intent signals showing you exactly who’s ready to buy.
- Advanced filters and AI Search that find your ideal prospects in seconds.
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