Looking for the best sales enablement tools?
Explore our curated list of the 25 leading platforms with detailed feature comparisons, pricing insights, and real user feedback. đ
Cognism is a B2B sales intelligence platform that helps revenue teams cut through bad data and gatekeeper barriers. It provides high-quality, compliant data to help businesses connect with their ideal customers.
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Cognism offers bespoke pricing packages personalised to your business needs and workflows. Contact sales for a quote.
G2 reviews consistently praise the platformâs reliability, with users reporting up to 90% data accuracy rates.
Kaspr is a European B2B contact data provider that offers a Chrome extension to instantly extract verified emails and phone numbers from LinkedIn and Sales Navigator.
On G2, users mention how quick and easy it is to find contact details with Kaspr.
Take an interactive tour to see how Kaspr works đ
Offers a generous free plan with paid plans starting at $46 per user per month.
â ď¸ See how Cognism compares to Kaspr.
Highspot combines sales content management with granular analytics that track which sales materials, training modules, and engagement strategies close deals.
The platform shines in its ability to measure and replicate successful sales behaviours across teams - from identifying the most effective pitch decks to quantifying which training approaches produce top performers.
Some G2 reviews mention that the platformâs layout can be confusing and takes time to master.
Custom pricing based on specific business needs and team size. Contact Highpotâs sales team for a quote.
LevelEleven is a sales performance management platform that transforms key sales behaviours into measurable metrics and habits.
It combines motivation, engagement, and coaching in one system - from predictive âwhat-ifâ analyses to structured coaching templates that ensure consistent team development.
Some G2 reviews mention that the platform can be complex to set up and configure, especially for teams with multiple roles or metrics.
Available upon request through their website form.
Membrain combines CRM and sales enablement capabilities into a unified platform.
Its unique strength lies in helping teams execute their sales strategies by directly embedding sales playbooks, coaching tools, and performance analytics into daily workflows.
Some G2 reviews note that the platform has limited features and occasional integration issues with third-party tools.
Starts at $49/user/month.
MindTickle is a revenue enablement platform that combines sales training, content management, coaching, and analytics.
It helps sales teams improve performance through structured learning programs, skill assessments, and data-driven coaching. G2 ranks the platform #1 in sales onboarding and training.
Some G2 reviewers note that the platform has a significant learning curve and can sometimes feel overwhelming for new users.
Custom pricing based on modules and team size. Contact MindTickleâs sales team for a quote.
Seismicâs all-in-one enablement cloud helps customer-facing teams discover, share and track content while measuring its impact on sales.
The platform combines content automation, sales training, and engagement analytics to streamline how teams manage and deliver content throughout the buyerâs journey.
While G2 reviews praise its comprehensive capabilities, users consistently note navigation challenges and a steep learning curve to master the platformâs full potential.
Custom pricing model based on specific business needs and team size. Contact Seismicâs sales team for a quote.
Salesforce is the worldâs leading CRM, offering a complete suite of cloud-based applications for sales, service, marketing, and analytics.
Itâs best suited for mid-to-large enterprises with complex sales processes and the resources to support implementation and maintenance.
G2 reviews consistently highlight a tradeoff: powerful features but a steep learning curve requiring specialised expertise.
Ranges from $25 per user per month for the Starter Suite to $500 per user per month for Einstein 1 Sales edition.
HubSpot Sales Hub combines CRM functionality with powerful sales automation and engagement tools. Itâs particularly valuable for growing businesses that want to scale their sales processes efficiently.
G2 reviews note that while the free CRM is robust, some users find the feature set limited unless they upgrade to higher-tier plans.
Starts free, then scales from $20 per month per seat (Starter), $100 per month per seat (Professional), to $150 per month per seat (Enterprise).
Showpad operates in a similar territory to Seismic, offering an AI-powered sales enablement platform that unifies content management, training, and buyer engagement.
While both platforms excel at content management, Showpad stands out for its user-friendly interface and collaborative features.
Some G2 reviews mention that the platformâs search functionality needs improvement. Users specifically note difficulties in locating specific items and navigating through content hierarchies.
Available upon request through their website form.
Outreach is an AI-powered sales execution platform that works with your CRM to automate prospecting, manage deals, and forecast revenue. It excels in helping revenue teams shift from disconnected processes to a unified, predictable approach.
G2 reviews highlight the occasional syncing issues, particularly for teams using HubSpot CRM instead of Salesforce.
Custom pricing model based on specific business needs and team size. Contact Outreachâs sales team for a quote.
Salesloft is an AI-powered sales engagement platform similar to Outreach. Itâs strong at automating and prioritising buyer signals to drive consistent sales performance.
Recent G2 reviews frequently mention concerns about customer service responsiveness and support quality.
It offers a custom pricing model with two tiers - Advanced and Premier. Contact SalesLoftâs sales team for a quote.
DocSend is a secure document management platform that helps sales teams control, track, and analyse how prospects engage with their sales materials.
G2 reviews note that certain essential features, like email-based sharing instead of links, require expensive upgrades to higher-tier plans.
Starts at $15 per user per month.
Clay is an AI-powered sales prospecting platform that automates manual research and outreach tasks for sales teams.
Where most enrichment tools rely on a single database, Clay stands out by aggregating multiple data sources and adding AI-powered research capabilities.
Recent G2 reviews mention a steep learning curve and note that, if not managed carefully, expensive credits can quickly run out.
Paid plans start at $149 per month for 2000 credits.
â ď¸ See how Cognism compares to Clay.
Guru combines AI search, knowledge base, and intranet capabilities into one unified platform. Itâs a standout solution for teams looking to centralise and access company knowledge.
G2 reviews consistently highlight significant issues with the search functionality. Users report difficulty finding exact information, often getting overwhelmed with too many results and having to use specific keywords to get relevant matches.
Paid plans start at $18/user/month.
PandaDoc is a comprehensive document management platform that combines eSignature capabilities with proposal creation, automation, and payment collection.
While G2 reviewers praise its ease of use, some note that the document editing interface can be tricky to master at first.
Offers a free Sandbox plan for testing with unlimited test documents (non-legally binding) and an Enterprise plan with full features, including legally binding eSignatures, SSO, custom branding, and HIPAA compliance. Contact PandaDocâs sales team for Enterprise pricing.
Chorus is an AI-powered conversation intelligence platform that helps sales teams improve customer interactions. It does this by capturing, transcribing, and analysing every sales call and meeting.
Some G2 reviews note that the meeting summaries can sometimes miss important details.
Available as part of ZoomInfoâs Enterprise package. Contact ZoomInfoâs sales team for a quote.
â ď¸ See how Cognism compares to ZoomInfo.
Vidyard is a video platform that helps sales teams create personalised video messages and demos with minimal effort.
Its AI-powered features for video creation (including AI avatars that look and sound like sales reps) make personalised outreach scalable.
G2 reviewers frequently mention that while the tool is easy to use, the video editing capabilities can be limited.
Paid plans start at $89 per user per month.
Crayon is a competitive intelligence platform that helps teams automatically track competitorsâ every move, from website changes to pricing updates. It then transforms this data into actionable sales enablement content.
Some G2 reviews mention that without Salesforce CRM integration, thereâs a significant gap in tracking and understanding competitive win-loss data through Crayonâs Impact tool.
Custom pricing model based on specific business needs and team size. Contact Crayonâs sales team for a quote.
Intercom is an AI-first customer service platform that combines human-quality AI support (through Fin, their AI agent) with comprehensive tools for managing customer communications across all channels.
G2 reviews consistently point out limitations in customisation options, particularly around help centre formatting and multilingual capabilities.
Offers a 14-day free trial with paid plans starting from $39 per seat per month.
Gong is a revenue intelligence platform that uses AI to analyse sales conversations, track deal progress, and provide actionable insights to help teams close more deals.
While more expensive than competitors like Chorus, Gong leads in user experience and machine learning capabilities, making it the preferred choice for enterprise teams focused on advanced analytics.
However, some G2 reviews mention inaccuracies with transcriptions and AI-generated summaries, particularly with accents or fast speech.
Custom pricing based on team size and needs. Includes per-user licensing fees plus a platform fee based on total users supported.
Allego is a comprehensive sales enablement platform that combines content management, training, and buyer engagement tools in a single AI-powered suite.
According to G2 reviews, Allego delivers faster ROI than competitors like Mindtickle and Seismic but requires more initial setup time.
Custom pricing based on selected modules. Contact Allegoâs sales team for a quote.
Pipedrive is a user-friendly sales CRM that helps teams track their sales pipeline, optimise leads, and automate their sales process with AI-powered features.
G2 reviews highlight that while Pipedrive lacks some advanced features found in Salesforce and HubSpot, it offers better value for money and faster ROI. This makes it ideal for small to medium-sized businesses seeking a straightforward CRM solution.
Offers a 14-day free trial; paid plans start at $19 per user per month.
Dialpad combines an AI-powered phone system, video meetings, and messaging in one platform. Itâs basically your entire business communication stack with built-in AI that transcribes everything, takes notes, and flags important moments.
G2 reviews consistently mention that while the platformâs feature set is impressive, costs increase significantly as teams add more advanced capabilities and users.
Offers a 14-day free trial with paid plans starting at $27 per user per month.
GTM Buddy is an AI-powered revenue enablement platform. It helps sales reps find and share the right content without leaving their email or CRM.
G2 reviews highlight that while the platform excels at content management and AI recommendations, the lack of proper support documentation (text or video) requires you to contact the support team for every minor issue.
Custom pricing based on team size and features needed. Contact GTM Buddyâs sales team for a quote.
A sales enablement tool is a software solution that empowers sales teams to sell more effectively by providing them with the resources, content, and intelligence they need throughout the sales process.
These tools centralise sales collateral, automate routine tasks, and provide data-driven insights to help representatives engage with prospects more strategically and close deals faster.
Sales enablement tools have become essential in modern sales environments. Why?
Because they address several critical challenges:
When evaluating sales enablement tools, key features to consider include:
Modern sales enablement tools are designed to seamlessly integrate with your existing tech stack, particularly:
The best tools offer pre-built integrations and API access for custom integrations, ensuring smooth data flow and workflow automation across all systems.
Sales enablement tools drive performance improvements through multiple channels:
You can measure success via key performance indicators (KPIs):
While many sales enablement tools are available, Cognism stands out as the leading solution in the market.
Hereâs why:
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