How to Get a Cold Call List?

What are the steps for building cold call lists?

The most effective cold call lists are full of the names of people with a problem your product can solve. These people are more likely to be receptive to what you have to say. 

As a result, your list doesn’t have to be long, but it must be targeted and include good-fit prospects.

Developing your Ideal Customer Profile (ICP) is a great place to start. When you have a clear picture of the kind of person you want to target, it’s much easier to go out and find them. Here’s how you develop your ICP:

• Analyse your existing customer base and look for common features between your highest-spending users.
• Look at their industries. Consider company size, locations, and job titles. If you excel at selling to one category of company, you can find others that fit into that category.
• Talk to your best customers about the challenges they face and how your product helps to resolve them.

Once you have a picture of your dream customer, you can start searching for others like them in B2B databases.

What data should a good cold call list include?

How much data will be on your cold calling list is up to you, but the minimum information you need is:

• Name.
• Job Title.
• Company.
• Phone number (cell phone numbers are better than direct dials).

It’s often helpful to have their email address and LinkedIn details as well to develop a winning sales cadence.

The more you know about your lead before you call them, the more likely you’ll make a connection. You’ll find it easier to address what you say to the prospect’s situation. You can enrich your cold calling list with additional data points, like:

• Buying intent signals.
• Sales events triggers.
• Technographic data.

Thanks to intent data, you can gauge the level of prospect’s interest in what you’re selling and their company’s need for it. It’s beneficial if you’re running account-based marketing campaigns. Intent data providers can capture prospects’ web searches and the content they consume to indicate their level of interest in a product or service. 

Sales triggers help you prioritise contacts on your list. For example, if the prospect has just been promoted, they may want to make a mark with a new purchase. Another useful sales trigger is if the company has just received a new round of funding; this shows that they have an influx of new budgets available and may be looking to spend.

There’s no point in building a cold calling list without accurate data. Cognism's compliant verified B2B data saves your reps time and can increase your connect rate by 3x. Just ask Ultima 👇

Cold call lists: key takeaways

• Building a targeted cold call list allows you to reach prospects who are most likely to convert.
• It's important to have accurate contact data for the list to ensure you reach the right people.
• Intent data and sales triggers help you prioritize contacts on your cold calling list.
• If you want to buy a cold call list online, bear in mind it can be outdated, incompliant, or inefficient.
• Over 1800 sales teams worldwide trust Cognism’s compliant B2B data.
• Our cell phone numbers database helps reduce the time spent on building cold call lists and hitting revenue goals.
• Cognism Prospector works well with the other sales tools you already have and makes the outbound sales job a lot easier and more efficient.