Who are Lusha’s top competitors, and what makes them stand out?
This article compares the best alternatives to Lusha, including features, pricing and reviews.
Scroll 👇 to make an informed decision and choose the best B2B data provider for your business.
1. Cognism
Cognism is a Lusha alternative that helps you connect with senior-level contacts in Europe.
Sales Companion simplifies prospecting and saves your team time to focus on closing your most promising deals.
The easy-to-use tool ensures you always have the best companies and contacts at your fingertips, with the added bonus of daily updates and Signals to boost conversions like never before.
One of Cognism’s standout features is AI Search. It offers three routes to prospecting to save reps (even more) time: text-to-command search, direct prospect or account search, and voice search.
Top features:
- Sales Companion for personalised access to in-depth account data to ensure fresh and fast outreach.
- Phone-verified cell phone numbers to help you connect with 87% of your list.
- Exclusive on-demand verified cell phone and email data set Diamond Data®.
- Unrestricted access to person and company-level data*.
- Instant and scheduled CRM enrichment and on-demand CSV enrichment.
- Intent data by Bombora.
- International coverage: EMEA, NAM, APAC.
- Easy platform setup.
- Integrations with CRMs and sales engagement tools.
- Focus on quality GDPR and CCPA-compliant data.
- Database checked and cleaned against global DNC lists.
- Find prospects using ChatGPT-style textual or voice prompts with Cognism AI Search.
- Fast and friendly support team.
*Subject to fair usage policy
Pricing:
- Two packages to choose from: Grow and Elevate (Elevate includes Signals).
- All packages include contact and company data, including our phone-verified Diamond Data® contacts, target market analytics and integrations to leading CRM and engagement tools.
- No extra charge for access to global and regional data — NAM, EMEA, and APAC are included in all packages.
- Diamonds on Demand and intent data powered by Bombora as add-ons.
Want a quote? Click the button below, or check out Cognism’s pricing page.
Who is better: Cognism vs Lusha
Cognism is a premium sales intelligence platform that offers verified direct dials, mobile numbers, and intent data, making it highly effective for outbound sales teams. It has a strong global presence, is GDPR and CCPA-compliant and includes DNC list checking in 13 countries.
In contrast, Lusha is a lighter, more budget-friendly solution that provides direct contact details, mainly for North America. While its Chrome extension makes it easy to find emails and phone numbers on LinkedIn, its data accuracy and compliance measures are not as established as Cognism’s.
What’s more, Lusha offers a credit-based pricing system and reserves its core prospecting capabilities (e.g., CRM integrations and DNC filtering) for higher-priced packages.
Cognism offers unrestricted data views and page-level exports.* This limits the need to buy more credits and supports dial-heavy users. Moreover, all packages include key capabilities and features, including DNC list checking.
For businesses prioritising legally compliant, high-quality data and enterprise-level support, Cognism is the better choice.
For a more detailed comparison, see our Lusha vs Cognism page.
Why customers choose Cognism over Lusha:
2. Kaspr
Kaspr is a great Lusha alternative. The plug-and-play tool helps ICs and SMBs prospect faster with fresh and reliable contact data that seamlessly integrates into your existing workflows.
This tool can access emails with unlimited email credits (subject to fair use policy), direct dials, and the relevant data you need to convert leads into long-lasting partnerships. The Chrome Extension is particularly useful for discovering new opportunities across LinkedIn and Sales Nav.
Top features:
- Free version.
- Contact enrichment from a LinkedIn people search, group or event.
- Seamless experience across the Chrome Extension and web app.
- Integrations with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
- Data is checked and verified against 150 sources.
- 120M+ European contacts.
- Data coverage spans the US, Europe and APAC.
- GPDR and CCPA aligned.
- Lead organisation using lists and notes.
- Team analytics.
- Request data with a waitlist.
Pricing:
Kaspr pricing includes Free, Starter, Business, and Enterprise plans. You’ll find Kaspr’s up-to-date pricing on its website, and you don’t need a credit card to sign up!
Who is better: Lusha vs Kaspr
Lusha and Kaspr both focus on LinkedIn contact extraction. Kaspr offers a flexible Chrome Extension that connects with multiple LinkedIn features, such as LinkedIn Recruiter Lite, events, and groups.
The Lusha Chrome Extension operates across different company domains, LinkedIn profiles (including Sales Navigator), and CRMs, but it does not support LinkedIn events or groups.
Furthermore, Lusha requires additional payment for certain integrations, whereas Kaspr’s integrations are accessible across its various plans.
Regarding data, Kaspr boasts a comprehensive global database focusing primarily on European contacts. It has over 120 million B2B profiles that are updated in real-time. The data includes reliable phone numbers and email addresses, verified against 150 different sources for accuracy.
On the other hand, Lusha operates in the US and claims to have 45 million contacts in North America. It ensures the reliability of its data through a combination of crowdsourcing and AI technology.
3. RocketReach
RocketReach is a sales intelligence tool that provides salespeople with access to personal and professional emails, phone numbers, and social media profiles.
Integrations and the type of data you get are based on the package you choose, and the tool does not offer a phone verification service.
Top features:
- Foundry intent data.
- Org charts and company trends.
- CRM Enrich.
Pricing:
RocketReach pricing includes three packages: Essentials, which only includes emails. Pro and Ultimate, which includes email and phone.
Who is better: RocketReach vs Lusha
RocketReach is often used for one-off lookups or bulk contact enrichment. While Lusha offers a similar service, it primarily functions as a LinkedIn-based extension with a more limited database.
RocketReach does not mention having DNC list filtering; Lusha only offers this on higher-tier packages. What’s more, neither tool has a verification on-demand service—features that Cognism delivers. For businesses that need a scalable, legally compliant, and high-quality data solution, Cognism is an excellent choice.
Learn more about how Cognism compares to RocketReach.
4. Apollo.io
Number four on our list of Lusha alternatives is Apollo.io. It’s lead-generation software that facilitates effective prospecting.
An independent survey of GTM leaders found that Apollo.io’s direct dials, mobiles, and email verification could be improved.
Top features:
- Sequence automation.
- Buying intent and intent filters.
- Data enrichment.
- Sales call transcriber, analyser, and insight extractor.
Pricing:
Apollo.io charges per user per month, and you need credits to access data. You can choose between Free, Basic, Professional, and Organization packages.
You’ll find accurate Apollo.io pricing information on the website.
Who is better: Apollo.io vs Lusha
Apollo combines contact data with automation features, allowing businesses to build email sequences and track engagement. While Lusha is more focused on simple data retrieval, Apollo provides additional tools for email outreach and workflow automation.
However, Apollo’s data accuracy is questionable in certain regions, and its compliance standards aren’t as stringent as Cognism’s.
Cognism offers higher data accuracy, real-time compliance screening, and stronger integrations, making it the preferred option for regulated industries and global teams.
Tired of hit and miss?
Consider Cognism instead.
According to the latest Forrester Wave report, Cognism outperformed Apollo in terms of contact data quality, security, and compliance.
Check out a comprehensive comparison between Apollo.io and Cognism.
5. ZoomInfo
A good alternative to Lusha is ZoomInfo. It provides various business intelligence tools for sales, marketing, recruitment, and operations, and the company and contact search offers detailed insights into company profiles.
This feature includes valuable information such as job roles, work histories, educational backgrounds, and connections to social media profiles. However, some functionalities are only available with higher-tier plans, and accessing specific data may incur additional costs.
Top features:
- Web form optimisation.
- Website visitor tracking.
- Digital advertising.
- Buyer intent.
ZoomInfo pricing:
ZoomInfo pricing must be requested from the website and follows individual pricing tiers for sales, marketing, and recruitment. Seats, credits, and supplementary tools also affect cost.
Who is better: ZoomInfo vs Lusha
ZoomInfo provides detailed company insights, technographics, and intent data, making it a popular choice for large enterprises.
Lusha offers contact details via a straightforward interface, which makes it attractive for teams with simple prospecting requirements. However, its database is less extensive than ZoomInfo’s.
Moreover, Forrester pointed out that Lusha’s partner ecosystem and global support infrastructure are not as advanced as those of its leading competitors and lack substantial enrichment capabilities.
Here’s a comprehensive comparison of Lusha and ZoomInfo.
A competitor of ZoomInfo that outperformed Lusha is Cognism, particularly in terms of contact data. Users noted that Lusha’s global support could be improved, whereas Cognism achieved a Customer Satisfaction score of 100% for its support tickets and Live Chat.
Cognism provides unrestricted data access and page-level exporting features, reducing the necessity to purchase additional credits, which is beneficial for users who rely heavily on dial services. Additionally, all of their packages come with essential functionalities, including DNC list checking for twelve different countries.
For a comprehensive comparison of Cognism and ZoomInfo, check out the detailed overview.
Here’s what users seeking alternatives to ZoomInfo had to say about Cognism, Lusha, and ZoomInfo:
“We reviewed Cognism and tools like Lusha, Seamless.AI and ZoomInfo.” “I think from the outside, these tools look very advanced and fancy. They claim to be a 5-in-1 solution, or they can do anything we want to do.” “But we had a trial for one and discovered that the database was not very up to date. Compared to Cognism, it’s very old. The European database is not as strong as Cognism.” “In terms of pricing, they were very expensive, and everything is an ‘add-on’, so the packages alone are very limited. For example, you’d have to spend double the amount to get something as simple as a new filter.”
6. Clearbit (Breeze Intelligence)
Now Breeze Intelligence by HubSpot, Clearbit is a Lusha competitor in the marketing intelligence space. This tool is particularly advantageous for marketing and operations teams aiming to enrich their current data and automate various workflows.
The new tool uses AI to conduct company research, prepare for sales calls, develop sales pipelines, and summarise CRM records, ultimately enhancing the efficiency of marketing and sales processes.
Top features:
- Form shortening
- Buying intent signals.
- Lead scoring.
- Tailored outreach.
Pricing:
Breeze Intelligence pricing is based on credit packs of 100, 1,000 and 10,000. Packs range from $30 to $700 a month.
Who is better: Clearbit vs Lusha
Clearbit focuses on real-time data enrichment for marketers, helping businesses enhance lead quality and personalise outreach efforts. While Lusha is primarily a sales prospecting tool, Clearbit is designed to automate lead enrichment and track website visitors.
Another alternative to consider is Cognism. In a satisfaction survey, new software users rated Cognism higher than Clearbit in terms of data enrichment tools.
Cognism provides data enrichment, intent data, buyer signals and premium verified dataset for mobile numbers, all accessible from Sales Companion, which is designed for use wherever you need it.
Both Cognism and Clearbit integrate with well-known sales tools and CRMs, but Clearbit does not include LinkedIn integration. In contrast, the Cognism browser extension works smoothly across LinkedIn, CRMs, and a variety of other platforms.
Discover more about the differences between Clearbit and Cognism.
7. Lead411
Next on the list of Lusha competitors is Lead411, a B2B data platform that provides verified contact and account information for lead generation.
When compared to Lusha, this tool may become expensive due to the need to buy credits on plans other than its custom Unlimited package.
Top features:
- Buyer intent data.
- CRM Enhancer.
- Lead scoring.
- Multi-channel campaigns.
Pricing:
Lead411 offers monthly and annual plans. Depending on the duration, you can choose between Basic, Pro, and Unlimited. Up-to-date pricing is available on its website.
Who is better: Lusha vs Lead411
Lead411 offers B2B contact data with intent insights, helping sales teams identify prospects more likely to convert. It is more affordable than Lusha and includes features like trigger alerts for prospect activity.
However, Lead411’s coverage is better for US prospecting, and its compliance standards are not as strict as Cognism’s. For teams that need accurate, legally compliant, and scalable data, Cognism remains a great choice.
Learn more about Cognism vs Lead411.
8. UpLead
UpLead is B2B prospecting platform sales teams use to find accurate B2B contact data. It gathers information by examining public sources and enhancing it with data from third-party providers. Contacts are categorised based on job title, location, company size, and industry.
Top features:
- Data enrichment.
- Technographics.
- Intent data.
- Chrome Extension.
Pricing:
UpLead provides monthly single-user pricing tiers, including Essential and Plus, and a multi-user annual package called Professional.
Precise pricing information for UpLead can be requested directly from the website.
Who is better: Lusha vs UpLead
Unlike Lusha, which operates on a credit-based system, UpLead pricing is also credit-based but offers flexible pay-as-you-go pricing, making it attractive for smaller teams.
9. Adapt.io
Adapt.io is a data provider and Lusha competitor that provides B2B data via easy-to-use software. Sales and marketing professionals utilise it to generate leads, tailor their interactions, and execute go-to-market strategies.
Top features:
- CSV and CRM export.
- Lead scoring.
- Data enrichment.
- Chrome extension.
Pricing:
You’ll need to fill in a form to request pricing information from Adapt.
Who is better: Lusha vs Adapt.io
Adapt.io has a broader range of features than Lusha. It provides sales intelligence with multi-channel prospecting features, including email, phone, and LinkedIn data.
Cognism delivers better international coverage, more accurate phone numbers, and GDPR-compliant data, making it the best option for scaling B2B sales teams.
“If you are looking for a B2B provider to power the UK, Europe and North America, Cognism's got you covered”
10. SwordFish
SwordFish is a US-based contact search engine for enterprise recruitment and sales teams. It’s CCPA-aligned. The platform may not be fully GDPR-compliant and includes personal emails as part of its offering.
Top features:
- Credit rollover.
- Reverse search.
- Bulk enrichment.
- Chrome extension.
Pricing:
SwordFish has three pricing plans: Starter, Starter Plus, and Custom. All are credit-based and charge per user per month.
The most up-to-date pricing can be viewed on SwordFish’s website.
Who is better: Lusha vs SwordFish
Swordfish is a data scraping tool that pulls contact details from social media and public sources. While Lusha provides similar services via LinkedIn, Swordfish has real-time lookup capabilities.
However, its reliance on publicly available data limits its accuracy and compliance, making it riskier for businesses in regulated industries. Cognism ensures its data is accurate and legally compliant, making it a safer and more reliable option for serious sales teams.
11. Seamless.AI
Seamless.AI uses AI to scour the web for lead-generation information. As a competitor to Lusha, Seamless.AI offers free credits for users interested in trying out the platform before making a commitment. Additionally, the company gathers data submitted by customers to enhance its database.
Top features:
- Pitch intelligence.
- Sales script writer add-on.
- Data enrichment add-on.
- Buyer intent data add-on.
- Enterprise security.
Pricing:
Seamless.AI pricing packages include Free, Pro, and Enterprise. The pricing is based on credits and the required number of user seats.
Who is better: Lusha vs Seamless.AI
Lushais easier to use, while Seamless.AI users have reported data quality issues. That said, Seamless.AI is ideal for teams prioritising automation over data comprehensiveness.
But here’s the thing, Cognism might suit your business needs better. Here’s why:
Cognism has an extensive senior-level contact database in the European market, with the added benefit of phone-verified mobiles and an AI-search feature that speeds up prospecting by 74%.
Seamless doesn’t offer phone-verified mobiles, and its data is geared toward the US - claiming the tool is unsuitable for use outside of the US.
Learn more about Cognism vs Seamless.AI.
Tips for choosing the best Lusha alternative
When evaluating contact data tools like Lusha, it’s crucial to identify what sets each one apart. Consider pricing, features, compliance and data accuracy when making your decision.
Some sales intelligence tools seem more affordable than others, but they lack important features and value that more expensive providers have.
Many users find that after signing a contract, the provider no longer cares about their success or that the data coverage wasn’t right for their business.
Or they want to add a feature like intent data and discover that it’s not an option.
Compare each Lusha competitor side by side and ensure the data provider you choose meets your business’s needs for success.
For example, you might need more credits to scale your business than most solutions provide. Not Cognism. This tool offers unrestricted access to data on all plans*, while tools like Lusha have credit limits.
Most importantly, be sure to look at customer reviews and case studies to gain insights into how each platform performs in practical scenarios.
What is better than Lusha?
Finding the best alternative to Lusha depends on your needs. If you’re looking for a data platform that doesn’t use the same credit system as Lusha, then Cognism is the best option. Cognism provides unrestricted access for enterprise companies that love to cold call.
If you are an individual user or small business looking for a Lusha alternative that provides credits, you might consider Kaspr. This tool will give you more flexibility to scale up and down.
Which Lusha alternative is the best?
If you’re looking for a Lusha alternative that gives you:
✔️ More mobile numbers that go through to the right contacts.
✔️ More confidence when prospecting.
✔️ More targeted leads.
✔️ And more incoming revenue.
Then Cognism is the best alternative to Lusha. Click 👇 to book your demo today!
