Comparing UpLead vs ZoomInfo in 2025
Try Cognism! Here are three reasons why it might fit your needs better:
Leading European B2B database
Boost revenue growth with the most comprehensive European data set. Use it to identify senior-level contacts in new or existing target markets.
Phone-verified mobile numbers
Cognism has Diamond Data®, which arms sales teams with phone-verified mobile numbers. With it, you can start meaningful conversations with key decision-makers.
Unrestricted views
Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Users have access to unrestricted views and individual and page-level exporting (subject to fair use policy).
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What's on this page
UpLead vs ZoomInfo: What’s the difference?
Investing in a B2B lead generation tool like ZoomInfo or UpLead is a big commitment.
You want to be sure you’re getting the best data for your teams, whether it’s sales, marketing, or RevOps. Quality contact data must be your top priority, along with any additional features that will make a difference to your team’s performance.
The considerations don’t end there, though.
Usability, compliance and integration capabilities matter too.
To help you make the most informed decision, we’ve created a comparison of UpLead and ZoomInfo. We’ve also thrown Cognism in for good measure 😉
Best for:
Sales, marketing, and RevOps teams looking for quality data in EMEA, NAM, and APAC
Sales and marketing professionals seeking verified B2B contact data
Marketing, sales, and recruitment teams who want an all-in-one GTM platform
Data:
Phone-verified mobile data, Company profiles, Direct dials, Notified B2B email addresses
Company profiles, Mobile phones, Business emails
Company profiles, Mobile phones, Business emails
Compliance:
GDPR and CCPA-compliant, Checks DNC lists in 13 countries (more than any other provider)
Unclear compliance status; it is up to UpLead’s customers to comply with applicable laws, rules and regulations
GDPR and CCPA-compliant; checks Do-not-call lists in the UK, North America, and some other countries
Pricing:
Licenses priced per user with unrestricted access to data (no credits and geography restrictions)
Credit-based packages
Credit-based packages with paid product and data add-ons
Intent data:
Consent-based, powered by Bombora
Available in the Professional plan
Proprietary
Integrations:
Integrations with popular CRMs and sales tools in every package
Access to over 1,500 apps via Zapier
App marketplace
UpLead vs ZoomInfo: Who has better data?
As a business leader, you’re after accurate B2B contact data. So, it makes sense that you’ll want to know how many email addresses and direct dial phone numbers ZoomInfo and UpLead have.
More data equals more leads, right?
Not true! When it comes to B2B databases, quality matters more than quantity.
Here’s an example:
Let’s say you sign a contract with a B2B data provider. It claims to offer an extensive database, but you find that 50% of its emails bounce, and the majority of its direct dials are incorrect or don’t exist.
That’s no good to you, right?
It’s something to remember when comparing UpLead and ZoomInfo.
Now, let’s look at the numbers published on each vendor’s website:
- ZoomInfo has over 174 million email addresses and 94 million direct dials.
- UpLead has over 160 million contacts with email addresses and over 16 million company profiles. It doesn’t publicise how many phone numbers it has.
How does Cognism compare?
Remember what we said about quality, not quantity?
At Cognism, our focus is on providing accurate contact data. Our exclusive dataset, Diamond Data®, contains numbers that we know are correct. Because we called them!
Yes, that’s right - our team dials the number and confirms its accuracy so that when you call, your prospect picks up.
Based on our research, we can guarantee that Cognism’s phone-verified mobiles will connect you with up to 87% of your list.
Here’s what our customers say:
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SDR Manager @Cloudreach
UpLead vs ZoomInfo: Who’s best on pricing?
ZoomInfo’s pricing depends on the package/product suite you want - Sales, Marketing, or Talent. It bases its pricing on licences, credit usage, and desired features.
However, to get details on its pricing structure, you’ll have to contact the company for a quote.
UpLead offers several pricing plans, with prices starting at $99 per month per user. It also offers a 7-day free trial and custom pricing for larger organisations. All its plans have monthly credit limits.
As to who’s better, it depends on what you want. ZoomInfo is generally considered to be an expensive sales intelligence tool, but it has a greater variety of advanced features.
UpLead is generally considered to be more affordable than ZoomInfo and other B2B contact databases, but it doesn’t have as many key features.
How does Cognism compare?
If you want unrestricted prospecting, check out Cognism’s pricing model. We offer our users:
- Bespoke pricing packages personalised to their business needs and workflows.
- Unrestricted access to Cognism’s data (subject to fair use policy).
- Third-party integrations in every package.
- Access to the Cognism web app and browser extension.
- View Cognism’s pricing page for more info or request a quote.
UpLead vs ZoomInfo: Who’s best on compliance?
ZoomInfo is a recognised leader in data privacy. It’s GDPR and CCPA-compliant and has several data security and privacy certifications. The provider also checks do-not-call lists in Australia, Canada, France, Germany, Ireland, New Zealand, the UK, and the US.
UpLead’s compliance status is unclear; its terms and conditions state that, outside of the United States, its customers “are responsible for compliance with local laws.”
How does Cognism compare?
If compliant B2B data is your number one priority, Cognism has the edge over UpLead and ZoomInfo.
We built CCPA and GDPR compliance into our platform from day one. We also:
- Notify our B2B database to ensure every email on our platform is a business email.
- Scrub mobile numbers against Do-Not-Call (DNC) lists in 13 countries, including the UK, USA, Canada, Australia and New Zealand. That’s more than any other provider!
Here’s what our customers say:
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Founder and CEO @Gradfuel
UpLead vs ZoomInfo: Who’s best for integrations?
ZoomInfo offers dozens of integration options. Its app marketplace allows users to browse and select direct integrations with many popular tools.
UpLead directly integrates with several CRMs and sales/marketing software, although this is only available on its paid pricing plans. It also connects with thousands of other apps via Zapier.
How does Cognism compare?
UpLead and ZoomInfo both offer good integration options.
But if you already use best-in-class solutions, like Salesforce and Outreach, don’t overlook Cognism.
Cognism integrates with the tools you and your team use every day. You can either take advantage of our direct integrations or use Zapier to seamlessly connect Cognism to your preferred tool.
Here’s what our customers say:
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Senior Partnerships Manager @Sales Impact Academy
UpLead vs ZoomInfo: Who’s best for usability?
ZoomInfo and UpLead are good for usability, as they both offer a Chrome Extension for sourcing contact data on company websites and LinkedIn.
Some users say that the ZoomInfo Chrome Extension doesn’t work.
How does Cognism compare?
The Cognism browser extension is a game-changer in the SDR world. Why?
Because it enriches company and professional profiles with verified mobile phone numbers. Cognism’s mobile database is one of the most accurate on the market.
It works over Outreach, HubSpot, and Salesforce, enabling you to enrich prospect records without leaving those tools.
It also lets you enrich LinkedIn profiles and Sales Navigator lists and find prospect contact details on corporate websites.
Here’s what our customers say:
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Director of Marketing & Sales Development @Drift
UpLead vs ZoomInfo: Who’s best on intent data?
ZoomInfo and UpLead provide intent data to reach prospects at the right time. But they source it differently.
ZoomInfo leverages proprietary machine-learning technology to recognise leads ready to buy. It collects intent data from various sources, including proprietary data from its subsidiary Datanyze.
UpLead partners with industry leader Bombora to provide intent data to its customers. But it’s only provided if you negotiate a custom pricing package with annual billing.
How does Cognism compare?
Cognism has partnered with the industry leader Bombora to provide intent data to our customer base.
Our intent data identifies the companies actively researching topics relevant to your business, speeding up your prospecting and helping you close deals.
Here’s what our customers say:
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Head of Cloud Sales @Ultima
FAQs
Which is better: UpLead or ZoomInfo?
ZoomInfo and UpLead are robust choices for sourcing B2B contact data. Neither is better than the other; they both have different benefits and are aimed at different audiences.
Enterprise users tend to prefer ZoomInfo, as it offers deeper prospect insights and more advanced features.
UpLead is a more practical choice for users who prize simplicity and affordability. It may not have ZoomInfo’s broad product suite, but it’s a good no-fluff sales prospecting tool.
But before you make a decision for yourself or your sales team, be sure to check out Cognism! Follow the links below to see our direct comparison pages.
Which provider is better in the UK and Europe?
Some companies headquartered in the US use ZoomInfo or UpLead for their North American data. But if they have subsidiaries or customers in the UK and Europe, they turn to Cognism for better European coverage and compliance.
Cognism prides itself on the best European data and the strongest commitment to GDPR compliance. If you work at a US company but want to prospect in EMEA or APAC, we suggest using Cognism alongside your existing NAM provider to complete and validate the data.
Learn more about ZoomInfo’s European data and GDPR compliance status.
What if neither ZoomInfo nor UpLead is enough?
All B2B databases excel in certain areas. Many Cognism customers choose multiple providers to service different regions and offices, depending on their data requirements.
If UpLead or ZoomInfo aren’t providing the data you need in certain territories or industries, Cognism could be a useful complementary tool.
Here’s what our customers say:
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Founder and CEO @ResponseiQ
UpLead vs ZoomInfo: Who wins?
UpLead and ZoomInfo are sales intelligence platforms supplying B2B contact details, but they’re best suited for different business needs.
ZoomInfo is ideal for businesses with larger teams that need in-depth market analysis and a wider choice of advanced features.
UpLead is a good choice for businesses that need quick and reliable contact details. It’s known for being more affordable than ZoomInfo and having a better user experience.
But if you’re after...
- More phone numbers that connect with decision-makers.
- Unrestricted access to contact data.
- Industry-leading compliance standards.
- Advanced buyer intent data.
- Easy integrations with your whole tech stack.
Then you need to talk to Cognism! Click 👇 to get started.