Skip to content
Use Cases
Sales
Marketing
RevOps
Recruitment
Products
Sales Companion
Enrich
Signals
Integrations
Why Cognism
Why Sales Intelligence
ROI
See How We Compare
Cognism vs Zoominfo Cognism vs Lusha Cognism vs Apollo Cognism vs Other Providers
Data
About our data
Compliance
Success Stories
Case Studies
Customer Reviews
Cognism Champions
Links
All Resources
Blog Books & Reports Checklist & Templates Newsletters Podcasts Webinars
Diary of a first-time CMO Fix Your Funnel The RevOps Guide RevOps on Demand SDR Zone The State of Cold Calling Report 2025 The Demand Gen Playbook Course
Interactive Resources
Free Product Tours ROI Calculator
TAM Calculator Cognism Signatures
CTA
Pricing
FAQ
Links
About Us
Careers
Partnerships
CTA

Comparing UpLead vs ZoomInfo in 2025

Try Cognism! Here are three reasons why it might fit your needs better:

01
Leading European B2B database

Boost revenue growth with the most comprehensive European data set. Use it to identify senior-level contacts in new or existing target markets.

02
Phone-verified mobile numbers

Cognism has Diamond Data®, which arms sales teams with phone-verified mobile numbers. With it, you can start meaningful conversations with key decision-makers.

03
Unrestricted views

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Users have access to unrestricted views and individual and page-level exporting (subject to fair use policy).

Unconvinced? Scroll to see the differences between ZoomInfo and UpLead 👇

Request a demo with our team:

UpLead vs ZoomInfo: What’s the difference?

Investing in a B2B lead generation tool like ZoomInfo or UpLead is a big commitment.

You want to be sure you’re getting the best data for your teams, whether it’s sales, marketing, or RevOps. Quality contact data must be your top priority, along with any additional features that will make a difference to your team’s performance.

The considerations don’t end there, though.

Usability, compliance and integration capabilities matter too.

To help you make the most informed decision, we’ve created a comparison of UpLead and ZoomInfo. We’ve also thrown Cognism in for good measure 😉

Feature
Cognism
UpLead
ZoomInfo

Best for:

Sales, marketing, and RevOps teams looking for quality data in EMEA, NAM, and APAC

Sales and marketing professionals seeking verified B2B contact data

Marketing, sales, and recruitment teams who want an all-in-one GTM platform

Data:

Phone-verified mobile data, Company profiles, Direct dials, Notified B2B email addresses

Company profiles, Mobile phones, Business emails

Company profiles, Mobile phones, Business emails

Compliance:

GDPR and CCPA-compliant, Checks DNC lists in 13 countries (more than any other provider)

Unclear compliance status; it is up to UpLead’s customers to comply with applicable laws, rules and regulations

GDPR and CCPA-compliant; checks Do-not-call lists in the UK, North America, and some other countries

Pricing:

Licenses priced per user with unrestricted access to data (no credits and geography restrictions)

Credit-based packages

Credit-based packages with paid product and data add-ons

Intent data:

Consent-based, powered by Bombora

Available in the Professional plan

Proprietary

Integrations:

Integrations with popular CRMs and sales tools in every package

Access to over 1,500 apps via Zapier

App marketplace

UpLead vs ZoomInfo: Who has better data?

As a business leader, you’re after accurate B2B contact data. So, it makes sense that you’ll want to know how many email addresses and direct dial phone numbers ZoomInfo and UpLead have.

More data equals more leads, right?

Not true! When it comes to B2B databases, quality matters more than quantity.

Here’s an example:

Let’s say you sign a contract with a B2B data provider. It claims to offer an extensive database, but you find that 50% of its emails bounce, and the majority of its direct dials are incorrect or don’t exist.

That’s no good to you, right?

It’s something to remember when comparing UpLead and ZoomInfo.

Now, let’s look at the numbers published on each vendor’s website:

How does Cognism compare?

Remember what we said about quality, not quantity?

At Cognism, our focus is on providing accurate contact data. Our exclusive dataset, Diamond Data®, contains numbers that we know are correct. Because we called them!

Yes, that’s right - our team dials the number and confirms its accuracy so that when you call, your prospect picks up.

Based on our research, we can guarantee that Cognism’s phone-verified mobiles will connect you with up to 87% of your list.

Here’s what our customers say:

“Cognism’s Diamond Data® is a game-changer because it eradicates the common stumbling block of calling false numbers. On average, 80% of these mobiles are always correct.”
Read the full case study
Pierre Bourguignon SDRManager - Cloudreach
Pierre Bourguignon
SDR Manager @Cloudreach

UpLead vs ZoomInfo: Who’s best on pricing?

ZoomInfo’s pricing depends on the package/product suite you want - Sales, Marketing, or Talent. It bases its pricing on licences, credit usage, and desired features.

However, to get details on its pricing structure, you’ll have to contact the company for a quote.

UpLead offers several pricing plans, with prices starting at $99 per month per user. It also offers a 7-day free trial and custom pricing for larger organisations. All its plans have monthly credit limits.

As to who’s better, it depends on what you want. ZoomInfo is generally considered to be an expensive sales intelligence tool, but it has a greater variety of advanced features.

UpLead is generally considered to be more affordable than ZoomInfo and other B2B contact databases, but it doesn’t have as many key features.

How does Cognism compare?

If you want unrestricted prospecting, check out Cognism’s pricing model. We offer our users:

UpLead vs ZoomInfo: Who’s best on compliance?

ZoomInfo is a recognised leader in data privacy. It’s GDPR and CCPA-compliant and has several data security and privacy certifications. The provider also checks do-not-call lists in Australia, Canada, France, Germany, Ireland, New Zealand, the UK, and the US.

UpLead’s compliance status is unclear; its terms and conditions state that, outside of the United States, its customers “are responsible for compliance with local laws.”

How does Cognism compare?

If compliant B2B data is your number one priority, Cognism has the edge over UpLead and ZoomInfo.

We built CCPA and GDPR compliance into our platform from day one. We also:

  • Notify our B2B database to ensure every email on our platform is a business email.
  • Scrub mobile numbers against Do-Not-Call (DNC) lists in 13 countries, including the UK, USA, Canada, Australia and New Zealand. That’s more than any other provider!

Here’s what our customers say:

“We evaluated Cognism’s leading competitors and found Cognism had the best mobile coverage and email quality. Not only did they have the best data coverage, but also led the way in compliant data screening against multiple Do Not Call Lists.”
Read the full case study
1655463703332
Elliot Mitchell
Founder and CEO @Gradfuel

UpLead vs ZoomInfo: Who’s best for integrations?

ZoomInfo offers dozens of integration options. Its app marketplace allows users to browse and select direct integrations with many popular tools.

UpLead directly integrates with several CRMs and sales/marketing software, although this is only available on its paid pricing plans. It also connects with thousands of other apps via Zapier.

How does Cognism compare?

UpLead and ZoomInfo both offer good integration options.

But if you already use best-in-class solutions, like Salesforce and Outreach, don’t overlook Cognism.

Cognism integrates with the tools you and your team use every day. You can either take advantage of our direct integrations or use Zapier to seamlessly connect Cognism to your preferred tool.

Here’s what our customers say:

“The integrations between Salesforce, Outreach and Cognism are flawless. The ability to find a prospect, click the contact, redeem the contact details and export the information straight into Salesforce ready for Outreach is revolutionary for an SDR.”
Read the full case study
Sam Butcher - SIA
Sam Butcher
Senior Partnerships Manager @Sales Impact Academy

UpLead vs ZoomInfo: Who’s best for usability?

ZoomInfo and UpLead are good for usability, as they both offer a Chrome Extension for sourcing contact data on company websites and LinkedIn.

Some users say that the ZoomInfo Chrome Extension doesn’t work.

How does Cognism compare?

Sales Companion is a game-changer for B2B sales. Why?

  • Engage multiple stakeholders: Strengthen your multi-threading strategy by surfacing key personas and recommended contacts to engage with next.
  • Improve prospecting effectiveness: Reduce wasted time and focus on high-value accounts with tailored insights delivered daily to your reps.
  • Close more deals: Personalise outreach with contact-specific data that ensures every interaction drives results.
  • Provide your reps with tailored guidelines: To create a self-sustaining ecosystem for your sales team, set prospecting goals that will surface as lead recommendations to your reps daily based on Sales Companion’s (Web App) guidelines. 

Sales Companion transforms how your team approaches prospecting, making every touchpoint more strategic and impactful. 

Here’s what our customers say:

“We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking. We're seeing over 300% more dials than were being made on a weekly basis since using Sales Companion.”
Alex Porter Picture
Alex Porter
Global Sales & Business Development Director @Singlestore

UpLead vs ZoomInfo: Who’s best on intent data?

ZoomInfo and UpLead provide intent data to reach prospects at the right time. But they source it differently.

ZoomInfo leverages proprietary machine-learning technology to recognise leads ready to buy. It collects intent data from various sources, including proprietary data from its subsidiary Datanyze.

UpLead partners with industry leader Bombora to provide intent data to its customers. But it’s only provided if you negotiate a custom pricing package with annual billing.

How does Cognism compare?

Cognism has partnered with the industry leader Bombora to provide intent data to our customer base.

Our intent data identifies the companies actively researching topics relevant to your business, speeding up your prospecting and helping you close deals.

Here’s what our customers say:

“Cognism identifies the leads, allows us to target them based on the prospect’s intent and then follow-up with the sales action. Using intent data has massively reduced our Time to Engagement (TTE). Our sales cycle is typically 6-8 months long. At Cognism, we saw ROI in 8 weeks from intent data and direct dials. One deal pays for a year’s Cognism subscription.”
Read the full case study
George-McKenna-Ultima
George McKenna
Head of Cloud Sales @Ultima

FAQs

Which is better: UpLead or ZoomInfo?

ZoomInfo and UpLead are robust choices for sourcing B2B contact data. Neither is better than the other; they both have different benefits and are aimed at different audiences.

Enterprise users tend to prefer ZoomInfo, as it offers deeper prospect insights and more advanced features.

UpLead is a more practical choice for users who prize simplicity and affordability. It may not have ZoomInfo’s broad product suite, but it’s a good no-fluff sales prospecting tool.

But before you make a decision for yourself or your sales team, be sure to check out Cognism! Follow the links below to see our direct comparison pages.

➡️ Cognism vs ZoomInfo

➡️ Cognism vs UpLead

Which provider is better in the UK and Europe?

Some companies headquartered in the US use ZoomInfo or UpLead for their North American data. But if they have subsidiaries or customers in the UK and Europe, they turn to Cognism for better European coverage and compliance.

Cognism prides itself on the best European data and the strongest commitment to GDPR compliance. If you work at a US company but want to prospect in EMEA or APAC, we suggest using Cognism alongside your existing NAM provider to complete and validate the data.

Learn more about ZoomInfo’s European data and GDPR compliance status.

What if neither ZoomInfo nor UpLead is enough?

All B2B databases excel in certain areas. Many Cognism customers choose multiple providers to service different regions and offices, depending on their data requirements.

If UpLead or ZoomInfo aren’t providing the data you need in certain territories or industries, Cognism could be a useful complementary tool.

Here’s what our customers say:

“Cognism is a bit more UK-first, and with its acquisition of [Kaspr] last year, [European data] is obviously not an afterthought for them; it’s a first thought.  So when we’re prospecting for those markets, we can massively see the difference in the amount and quality of the data that they've got in non-US markets. Overall we’ve seen better delivery rates than ZoomInfo.”
Read the full case study
1577977170149
Scott Lee
Founder and CEO @ResponseiQ

UpLead vs ZoomInfo: Who wins?

UpLead and ZoomInfo are sales intelligence platforms supplying B2B contact details, but they’re best suited for different business needs.

ZoomInfo is ideal for businesses with larger teams that need in-depth market analysis and a wider choice of advanced features.

UpLead is a good choice for businesses that need quick and reliable contact details. It’s known for being more affordable than ZoomInfo and having a better user experience.

But if you’re after...

  • AI-powered insights tailored for every user.
  • More phone numbers that connect with decision-makers.
  • Unrestricted access to contact data.
  • Industry-leading compliance standards.
  • Advanced buyer intent data.
  • Easy integrations with your whole tech stack.

Then you need to talk to Cognism! Click 👇 to get started.