Where do Cognism and Apollo.io get their data?
Apollo openly admits to ”scraping millions of records monthly”. On top of that, they “use machine learning algorithms and use a proprietary data network of contributors”.
According to Apollo.io’s T&Cs, Apollo’s customers grant Apollo a “perpetual and irrevocable licence” to access and use, share, sublicense, display, copy, publish and distribute any customer-submitted data.
This means that by connecting your CRM to Apollo’s software and using its services, you’re adding data to their database.
In contrast, at Cognism, your customer data stays with you.
Apollo has a 7-step email verification process, while Cognism uses 16 steps to verify emails. Apollo mentions verification via data contributor networks, public data crawling, and third-party data providers.
Unlike Apollo, Cognism excludes personal emails from its email database for lower legal risks and to ensure you are only contacting a notified B2B email database. However, we recommend testing a data sample from both providers to check their accuracy.
Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships - the tool does not use customer data to supplement its database.
Cognism ensures up-to-date B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.
However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.
Diamond Data® comprises phone-verified mobile numbers that make it three times more likely that you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service—Apollo does not provide a similar service.
Diamond Data® allows sales teams to connect with 87% of prospecting lists. Companies are seeing a 54% increase in mobile coverage, and ROI is increasing due to 70% of outbound meetings booked from Cognism mobiles.
Here’s an infographic detailing the difference between Cognism’s mobile numbers and standard mobile numbers👇
* The study was conducted by an independent organisation calling 1,000 contacts’ mobiles
“I want to focus on the two strongest areas where Cognism is the strongest. Firstly, its ability to get more accurate mobile phone numbers and the direct office numbers that any other tool on the market. Secondly, is its integration with both our CRM, Salesforce and Sales Enablement Platform, Outreach”
increase in dials weekly
“We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking.”
data accuracy
leads enriched
“Cognism defeated all the other lead generation providers by a huge amount. Its database had an 80% accuracy rate and the highest coverage of mobile numbers”
Read the full case study
keep outreach fresh
“Signals in Sales Companion, such as C-suite changes and funding rounds, are incredibly useful. They serve as great prompts for when to reach out and help us secure new business. Having all those insights in one place in Sales Companion has been a game-changer.”