You need a steady stream of quality leads to generate sales.
And how better to do that than with the best B2B lead generation tool?
We know there’s a plethora to choose from, so we’ve done the hard work for you. Only the best of the best lead software has made this list.
Whether you want to build lead lists, create landing pages or invest in conversational marketing - we’ve got you covered.
Let’s get started👇
Cognism is B2B lead generation software that helps sales, marketing and GTMOps teams identify key accounts, hit quota faster and build a successful pipeline. It offers an easy-to-use interface and accurate GDPR and CCPA-compliant B2B data.
Most sales reps spend 20% of their time researching prospects, and bad data causes them to waste another 30%. Cognism solves this with an extensive quality-driven database of mobile numbers in the US and the most complete data in EMEA.
Various filters in Cognism’s web application let you build highly targeted lead lists that you can later use to create matched audiences on LinkedIn or launch an email campaign.
Cognism offers packages for individual contributors with unrestricted views and page-level exporting*.
However, while pricing is a key factor when shopping for sales lead software, Cognism wants to consider your desired workflow and company goals before providing a proposal you’re comfortable with.
For more information, check out the Cognism pricing page, or skip ahead and test our data with 25 free leads 👇
Up next is Kaspr, an all-in-one lead generation tool that provides the most accurate contact data and seamless workflow integration. Specialising in European data, it allows you to connect with the right decision-makers to accelerate your European growth strategy at an affordable price point.
Even better, Kaspr has a LinkedIn Chrome extension that helps generate leads by displaying a prospect’s contact information the moment you visit their profile. You can also send your leads automated follow-up messages and enrich your lead generation data.
A free plan is available for all new users. The paid plan’s starting price is $49 per user per month.
For more details, take a look at the Kaspr pricing page.
OptinMonster is a B2B lead generation tool that helps you grow your email list, generate more leads, and increase sales from the traffic you already have. It’s a cost-efficient way to grow your business.
Pricing starts at $7 p/m, billed annually. Accurate pricing is available on the website.
HubSpot is one of the best lead generation tools for B2B. It has hubs for specific teams. The Sales Hub provides sales software through one connected platform to help teams close more deals, deepen relationships, and manage their pipeline more effectively.
The Marketing Hub brings all your marketing tools together so that you can run inbound marketing campaigns at scale.
It contains tools for each step of the inbound marketing process: attracting attention, converting leads, reporting, and customisation.
With the lead capture tool, you can capture and nurture leads. Forms are easy to create, allowing you to collect contact information. HubSpot’s CRM is excellent for tracking data.
The CRM platform removes friction by bringing all your data and tools together, and it’s excellent for tracking data.
$0 to $1,200 p/m for the Sales Hub and £17 - £3000 p/m for the Marketing Hub.
Drift is one of many conversational intelligence tools for lead generation that also improves customer engagement.
Its chatbot can instantly engage your site visitors and be used to qualify leads, share compelling content, schedule meetings with sales, and connect your buyer and sales reps live.
You can build chatbots for specific website pages and target audiences based on their demographics, origins, content engagement, and buyer journey stages.
Unbounce is a top-notch tool for creating landing pages that enable you to gather crucial information about potential customers.
With its intuitive drag-and-drop builder, you can effortlessly design professional-looking pages. It’s a great software for lead generation because you can add pop-ups and sticky bars to capture more leads.
$74 to $625 p/m, billed annually.
Outreach is a complete sales execution and lead automation platform. It helps you create pipeline, close deals, and accurately forecast.
With Outreach, you can be more efficient and effective in your sales process. Its functionality covers revenue intelligence, revenue operations and sales engagement.
Not available publicly.
We highly recommend using Outreach in conjunction with Cognism for the best lead gen success.
Here’s a video explaining how it works:
Mailchimp is an all-in-one email marketing tool for lead generation. It helps you send targeted and engaging emails to grow your business.
You can use Mailchimp to create eye-catching email designs, track your results, and optimise your campaigns for better results.
£0 to £286.59+ p/m (depending on contacts)
💡 Buy targeted email lists in the US and EMEA from a reputable provider.
Salesforce is B2B lead management software that helps companies find more prospects, close more deals, and connect with customers.
Its AI helps align your sales and marketing teams and integrate all your customer data into one CRM.
The most up-to-date pricing can be found on the website.
For the most powerful lead generation results, use Salesforce with Cognism!
Zendesk Sell is a CRM built specifically for sales. It empowers you to increase revenue, maximise productivity and retain pipeline visibility.
With insights from Zendesk Sell, you can build a team that consistently exceeds expectations. You can view your pipeline in real-time to efficiently plan, track, and analyse your sales process to achieve your goals.
Monthly plans start at £15.
Pipedrive is another CRM/B2B lead management software made with salespeople in mind. It can automate routine sales tasks and admin work, enabling your team to sell more effectively.
Automatic alerts and reminders keep deals on track. Sales forecasts will update each time you move a deal down the funnel.
You can review analytics and use AI technology to help you identify opportunities to close more sales.
£14.90 to £79.90 per user p/m, billed annually.
Pipedrive is another B2B lead generation tool that integrates with Cognism! One of the most crucial relationships in sales and marketing is between your data provider and CRM:
LinkedIn Sales Navigator is a powerful sales lead generation tool for B2B sales.
It helps you find and connect with the right leads, saves leads to your CRM, and recommends leads based on your website visitors. It’s normally used alongside prospecting tools.
Users can research prospects and companies in their target markets and send them InMails.
$83 to $131+ p/m.
💡 Use a data provider like Cognism to enrich LinkedIn profiles and Sales Nav lists with actionable contact data.
Paperform is lead generation software for small businesses. It’s a versatile form builder that helps reduce busy work. It can take payments, make bookings, connect with customers, and sell products.
The powerful editor eliminates the clunky menus in favour of a fully customisable free text interface and drag-and-drop functionality.
Reply is a lead generation tool that enables you to find emails for prospecting on LinkedIn. It takes the form of a Chrome extension and can be used in combination with LinkedIn Sales Navigator to source emails in bulk.
You can also use Reply to add new contacts to your multichannel sequence at once, manage your tasks, and directly call leads.
You can find the most accurate Reply.io pricing on the website.
Instapage is a lead tool/landing page platform that empowers marketers to convert more website visitors into customers. It achieves this by delivering highly personalised experiences at scale.
With Instapage, you can create, optimise, and personalise landing pages without any coding or design skills.
Starting at $199 p/m, billed annually.
ClickFunnels allows you to create landing pages fast and without previous coding skills. After all, how can you get sales leads without a good landing page?
You can choose from a variety of page types designed for the products you’re trying to sell, set the page up, and wait for results.
$127 to $208 per month, billed annually.
Marketon is a good B2B lead generation solution for webinar leads. If you use Cisco WebEx for your webinars, you can integrate it with Marketo to capture leads. Upon registration, Marketo records users’ information in its database.
Once you’ve created an event in WebEx, attendees can sign up through your Marketo landing page. Marketo will collect the information and deliver it to you for follow-up.
Not available publicly.
Next on our list of B2B lead generation tools is Leadfeeder (now Dealfront). It Identifies the companies already visiting your website and converts them into high-value leads.
There is a free plan and a paid plan. Accurate pricing can be found on the website.
Our next business leads software is Leadpages - a landing page and website builder that helps small businesses get online quickly and affordably.
Templates speed up the design process, and each page is optimised for lead generation.
$37 to $74 p/m, billed annually.
Salesgenie is a lead generation tool with contact information for over 25 million businesses, with new names added weekly.
You can build lead lists that are best for you based on specifics like age, income, home value, and more. You can choose solutions geared toward individual entrepreneurs, teams of employees, and marketing professionals.
LeadGenius is lead selling software that offers personalised datasets with account and contact insights. It doesn’t offer set contact datasets; instead, its data is sourced on-demand.
Not available publicly.
💡 Check out the best way to generate free B2B leads.
Intercom is a real-time chat tool that enables an operator to speak directly with sales prospects.
It’s a fantastic option if you’re looking for software for sales leads because it allows you to engage leads in conversation whenever they visit your website.
One of the best parts of using Intercom is consumer feedback—it’s excellent for understanding sales objections.
Growbots is an email marketing tool that identifies targeted prospects for lead generation.
You create the email, and Growbots will handle the rest. You can set your own parameters, so follow-up emails are automatic after a specific period.
LeadSquared helps you maximise the benefit of GoToWebinar sessions.
It’s a good B2B lead generation platform that makes it easy to create an attractive registration page, collect attendee information, and send drip email campaigns to convert leads into customers.
Not available publicly.
When considering a lead generation tool for B2B, you can’t neglect website conversions. ConvertKit helps you quickly create visually stunning landing pages for more website leads.
You can choose from a template library or start from scratch. Adding opt-in forms and integrating with Google Analytics is straightforward. The best part - no coding is required!
$0 to $25 p/m, billed annually.
This B2B lead generation platform helps you deliver exceptional experiences through landing page optimisation and many other capabilities.
Optimizely lets you put the customer first through great content, product information, and campaign automation.
Not available publicly.
D&B Hoovers™ is business lead generation software that uses sales data and analytics to help B2B businesses grow. While its GDPR status is unclear, this tool does offer intent data.
You’ll need to fill out a form on the D&B Hoovers™ website for pricing information.
Active Campaign is AI lead generation software that helps you grow your business. Its AI-powered automation suggests, personalises, and validates marketing campaigns.
Accurate pricing is available on the website starting at $15/mo.
Wishpond is an effective lead generation tool - it generates valuable contact information.
You can integrate Wishpond and Mailchimp, allowing you to create high-quality email contact lists. Additionally, Wishpond’s landing page creation tool improves your ability to gather leads.
Not available publicly.
Hunter.io is another tool for sales leads. It’s an email and domain finder that lists publicly available email addresses and automates email campaigns. It does not offer direct dials or intent data.
You’ll find up-to-date pricing information on Hunter.io’s website.
Lead generation platforms are hugely valuable for businesses of all sizes.
Why?
They automate the process of finding and qualifying leads - saving significant time and effort.
Lead generation platforms fall into various categories, but the general purpose is to collect the contact information of people interested in your offerings. These qualified leads are stored, creating a pool of potential customers to target.
You can capture this information in many ways, but ultimately, it’s an activity focused on the top of the sales funnel.
The truth is that there isn’t a universal process for generating leads. You can use a variety of B2B lead generation tools and techniques.
Here are some common examples:
These companies supply the phone numbers and B2B emails of people you’d like to do business with - this can also include intent data.
These tools can help you communicate with leads and potential customers, including social media and chat.
This B2B lead generation software creates opt-in forms on your website. These forms are optimised for conversions and generate leads directly from your website.
Use email lead generation tools to nurture leads with engaging, value-driven campaigns.
These tools help you convert leads into customers while maintaining contact with existing customers.
Cognism is the best sales lead generation tool because it uses the most up-to-date data on the market, is fully GDPR compliant and accelerates the prospecting process.
Not only this, it integrates seamlessly with LinkedIn and LinkedIn Sales Navigator via a Chrome extension.