Thinking of buying a ready-made email list of marketing directors “in seconds”?
Well, I’ve got something better—
With the Cognism sales intelligence platform, you can generate a targeted marketing directors' email list and supplement it with their cell phone numbers.
Below, we’ll discuss Cognism features and compare them to other email list providers. We’ve also answered some common questions about building marketing leaders’ email lists to aid your outreach efforts.
Cognism is a sales intelligence platform that enables you to generate marketing directors' and managers' email lists by filtering its up-to-date company and contact database.
First, search for companies matching your ICP. Next, filter the results with job title and seniority filters. Your lead list will include marketing directors’ email addresses and cell phone numbers.
Cognism also comes with intent data signals and sales trigger filters to identify warm leads. You can save time by directly exporting the marketing directors’ email list to your mailbox in your Outreach sequence, CRM, or a preferred sales tool.
*Subject to generous fair use policy.
2. Kaspr
Kaspr is a lead generation tool meant to help SDRs build marketing directors' email lists in their target accounts.
You can quickly reveal marketing managers' contact info connected to any LinkedIn profile, group, or post, using its Chrome extension. You can then automate LinkedIn outreach or export marketing directors’ email addresses to your other tools.
From the Kaspr app you can also manage those leads, send emails, make calls, and automate LinkedIn invites.
An email outreach platform, Hunter.io helps salespeople find marketing directors’ email addresses at target companies and verify them as accurate.
To use its name-based email finder, you type in the name of the target marketer and the domain name of their company, then click search.
You can also bulk search for emails by uploading a TXT or CSV file of your leads — the software will then check them and return only the verified marketing directors’ email addresses list.
Apollo.io is an all-in-one data platform with a large marketing heads’ database. You can use it to find marketers’ emails and start nurturing campaigns. It has an analytics dashboard to track campaigns and multiple features to improve them (i.e. A/B testing).
Apollo.io partners with LeadSift intent data which is sourced from multiple places such as the public web, social networks, events, job postings, technology installs, and more.
Check out Apollo.io alternatives list.
Thomson Data provides a contact database including marketing directors, heads of marketing, and VPs of marketing emails. With its custom list-building feature, you can create marketing executives’ email lists using various “selects”, from job title to company size to some combination of multiple for an especially targeted list.
RocketReach is an email lookup tool with a sizable email database of marketing directors and directors, including CMO emails.
Users can search through the database to find emails of target marketing professionals or bulk download lists of leads that meet their specific criteria.
The tool also comes with a Browser Extension that enables you to uncover email addresses connected to social media profiles. It might not be best for supplying phone numbers.
ZoomInfo is an all-in-one sales platform and a B2B database that you can use to create marketing directors’ email lists and other intel about target leads.
ZoomInfo has recently improved its data coverage in Europe but you’ll need a Data Passport to unlock marketing professionals’ emails outside the USA. Check out the best database providers in the UK.
For more options, check out ZoomInfo alternatives.
DataCaptive is a B2B data provider that offers custom and ready-made email lists of marketing directors. The data is collected from various sources, such as directories, business conferences, seminars, webinars, podcasts, etc.
You can place an order with your requirements, and a sales rep will get back to you with customised marketing managers’ email contacts in 2 to 5 business days.
Ampliz is another platform that contains marketing directors' email lists with an emphasis on the APAC region and healthcare. The data is sourced from government records and listings, trade shows, corporate events, annual reports, and third-party data vendors.
Its filters allow you to drill down into their database and create lists of marketing directors’ emails.
By far, the best and fastest way to get marketing directors’ email lists is to use a B2B sales intelligence software that allows you to build targeted lists based on your ICP using advanced filtering.
For example, with Cognism, you can specify that you want project managers’ email lists from California in FMCG with 2,000+ employees or general manager email lists from the DACH region in manufacturing that have recently received funding.
Cognism’s job title and seniority filters let you connect with marketing managers, advertising directors, Heads of Marketing, VPs of Marketing, and Marketing Coordinators you want to do business with.
Once you’ve generated the list of highly qualified managers and their verified email addresses, you can export it to Salesforce, HubSpot, and other popular sales enablement tools and start your email campaigns.
If you already know your ICP and are using the right platform, the whole process of building a C-level executives' email list should take no more than five minutes and result in hundreds to thousands of verified B2B emails that lead to connections, not bounces.
Buying pre-made marketing directors’ email lists online isn’t the best option.
First off, these lists tend to be filled with outdated, inaccurate data that drives down your deliverability rates. You’ll likely send many well-crafted emails to people who are not in marketing or don’t have a management role.
Another common issue with buying a generic marketing managers’ email database is that you may run into compliance issues.
Unlike Cognism, some email list-makers don’t abide by GDPR and other regulations when collecting their email data, which puts your business at risk.
There are seven factors to consider when evaluating a marketing directors' mailing list provider, including affordability, data compliance, and data quality.
Knowing these will help you pick a provider that empowers you to achieve your sales goals.
Let’s go over them one by one:
If you want a platform that excels in the above categories, look no further than Cognism.
The cost of a marketing directors’ email database depends on several factors, the most influential of which is the accuracy of the data.
Generally, the more up-to-date and accurate the contact data, the higher you should expect to pay.
Providers often offer several packages, the higher-cost ones offering more features and data access.
Some marketing directors’ email database providers offer free subscriptions. However, these tend to be rather limited in terms of how many emails and phone numbers you can unlock per month.
Consider a provider that offers unrestricted access to a B2B database through a seat-based payment model.
This way, you know the costs upfront and get access to all the marketing managers' and directors’ email data in the database for a monthly or annual fee.
Some providers like ZoomInfo or Lusha use a credit-based system instead of a seat-based one. With these, you pay for a certain number of credits, which act like keys to open up emails.
The problem is that it can be hard to predict how many credits you’ll need starting out. This can cause you to run out of credits and have to buy more, thus complicating your budget.
Some providers, like Apollo.io, use “free plans” to access user customer-submitted data. It is used to supplement their database and sold as part of their services. You can find this information in the vendor’s data privacy. With Cognism, your CRM data stays with you.
Knowing the email addresses of target marketing leaders is only half the battle. You must also know how to craft an email that results in opens and positive replies.
For that, you’ll need to enhance your marketing directors’ email list with various other types of information, such as intent data, sales triggers, and technographics.
A tool like Cognism stores and updates this data in its database while allowing you to enhance your marketing directors’ email lists with it easily.