What if we told you, you could exceed your revenue targets by 61%?
According to a recent sales enablement report by HubSpot, it’s possible if you use sales automation software.
But where to start?
Take a look at this list of the best sales automation tools to reduce repetitive tasks and increase sales productivity 👇
🔥 Tip! Skip the list and get 25 free leads matched to your ICP from one of the best sales automation platform - Cognism 🔥
The following list uncovers the benefits, reviews, and features of the top sales automation tools around. Starting with:
Cognism is an AI-powered B2B data provider that automates the prospecting process and makes sales easier and more efficient.
Use this sales automation platform to connect with your dream prospects via premium contact, company and event information, including firmographics, technographics, sales trigger events, intent data, verified business emails, and phone-verified mobile numbers.
It also supports lead generation with phone-verified mobile numbers called Diamond Data® so your sales team can reach decision-makers faster and with fewer calls.
*Subject to fair usage policy
Pricing:
Cognism wants to factor in your desired workflow and company goals before providing a proposal you’re comfortable with. You can see how its pricing model works here.
đź“ž Book a call with a data expert to discuss Cognism as your automation solution.
A great sales and marketing automation tool is Mailtastic. You can use it to get in front of your prospects where they spend most of their time - their inbox.
Its easy-to-use email signature marketing tool lets you showcase relevant content, events, offers, and more for a nurture campaign boost or to move leads further down the sales funnel.
Salesforce is one of the best sales automation tools out there. This CRM software has everything you need to sell faster and smarter, from contact and lead management to sales forecasting and pipeline tracking.
Did you know Cognism integrates with Salesforce? It’s a good idea to create a tech stack by investing in different sales automation tools.
Bombora is a sales automation software solution that measures prospects’ digital journey across premium B2B websites. This gives you a golden opportunity to connect before your competitors do.
Lead Forensics notifies sales teams when a prospect visits your website, helping you to engage faster for more conversions.
Kluster helps you predictably beat your revenue targets with revenue analytics and sales forecasting. Moreover, it automates your sales process through online pipeline management and strategy execution.
If you’re looking for sales automation software that helps you understand your customers and make decisions based on data, then Gong is for you.
The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction. It delivers insights at scale for improved win rates, increased deal sizes, and accelerated employee ramp times.
Another great sales automation tool, Leadfeeder - now Dealfront identifies companies visiting your site and explains how they got there and their intent to purchase.
HubSpot Sales Hub is a sales automation CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for teams who want richer insights, hotter leads, and aligned enablement materials.
HubSpot sales automation has four pricing levels and a free version. Paid levels start at $50 monthly for two users and $1200 monthly for ten users.
Another sales automation solution that Cognism integrates with is HubSpot! Add them all to your B2B technology tech stack for efficient sales.
Zapier is a codeless sales platform that allows you to automate work in 4,000+ web apps. You can automate anything fast and eliminate all the repetitive tasks that slow your team down.
Drift makes connecting with prospects easier and more personalised through outbound sales automation. It opens opportunities for real-time conversations and in-depth buyer insights for more closed-won deals and improved customer relationships.
Pipedrive ensures that nothing falls through the cracks in your sales process. The tool automates your sales teams’ most time-consuming tasks, allowing them to spend more time selling and building customer relationships.
MobileMonkey is an OmniChat sales automation platform that lets businesses connect with customers in real-time via Web Chat, SMS, Messenger, Instagram, and WhatsApp.
Pricing information for MobileMonkey can be requested from the seller.
Chili Piper is a scheduling and routing platform for B2B sales. It assists teams in doubling their inbound conversion rates, increasing customer satisfaction, and reaching new productivity levels.
Sender is an email sales automation tool that makes sending sequences and creating long-lasting relationships easily.
The best sales automation software for booking meetings. Calendly makes scheduling, rescheduling, and meeting with sales prospects, so much easier.
Turtl has great sales automation system features that enable teams to share sales content across departments, offer insights into what interests buyers, and analyse buyer behaviour for a more personalised sales approach.
Crystal is the DISC-based personality platform that helps companies of all sizes. The sales automation software integrates DISC personality insights into their sales processes to better understand every prospect.
Mailchimp is an all-in-one outbound sales automation tool. It allows you to send sales campaign emails and automated messages. It also creates targeted ad campaigns, builds landing pages, sends postcards, facilitates reporting and analytics, and sells online.
Revegy is a sales process automation platform for key account management. It helps sales organisations understand complex relationships, navigate competing interests, and identify white space where they can add value, making it easier to see how to win and retain business.
The next sales automation solution is LinkedIn Sales Navigator. This tool is normally used alongside prospecting tools like Cognism for online outreach. Although it does not offer contact data, the tool enhances LinkedIn outreach with advanced search and filtering options.
ActiveCampaign is a sales automation platform that integrates features like email marketing, automation, and customer relationship management (CRM).
Unlike standalone platforms, ActiveCampaign provides a comprehensive solution ideal for B2B marketing, sales, and e-commerce teams.
Its versatility doesn’t stop at email; it fosters cross-team collaboration and ensures seamless coordination across various organisational functions.
Zoho One is a sales automation system that combines all your business processes under one subscription. It simplifies communication, collaboration, data management, and integration, and is hosted on the cloud for easy access from any device.
Appy Pie Automate is a sales automation platform that simplifies connecting various web applications and automating workflows.
It allows the creation of custom integrations, including robust Salesforce integrations that help automate sales tasks.
With its intuitive interface, this platform helps you set up automation with minimal technical knowledge, allowing you more time to focus on critical business activities.
Picking the right sales software for your business can be tricky. Here are a few factors to look at:
Not all budgets are created equal.
Consider the ROI of the sales automation tool you’re considering, and always do your research.
Take a look at alternatives for an idea of a reasonable price. Once you have a ballpark figure, you can make an informed choice. Plus, you might find that some sales teams are open to custom pricing or discounts.
Where is your company headed, and will the tool you choose grow with you?
Always look to the future when investing in sales automation software and check if the brand is actively growing with its customers:
All of this makes a big difference in how innovative they will be in the future.
Always, always check what users have to say about different sales automation tools. Read the good reviews and the bad, and look out for one major tell-all—
What do users say about the support received after they’ve purchased?
If it’s bad, that’s a 🚩red flag.
SaaS support teams need to be on point to ensure you know how to use their software and that you’re getting the most out of it.
They must pay attention to your likes and dislikes in order to make ongoing improvements.
And most of all, they should be building customer relationships, not breaking them down by ignoring concerns.
Of course, you want sales automation that’s easy to use!
And that means looking at how well the tool you’ve chosen integrates with your existing tech stack.
If you can’t set your software up and figure out how it works on your own, then it’s not the software you should invest in.
Yes, onboarding is important to use a tool in the best possible way. But you want to be able to quickly troubleshoot problems in-house, easily teach new staff how it works and integrate it with any software you use going forward.
Once you find an automated system like that, you’ve found a winner.
There’s one rule of thumb you absolutely need to implement when considering automated sales software:
Always give a demo a try.
Demos give you a good idea of each sales automation tool and how it can benefit you and your team. If you can’t schedule one, it’s best to read user reviews or take advantage of a free trial.
You might find it’s not the right fit. Or it might change the way you do sales forever.
Sales made easy with CognismGive your reps more time to focus on selling with a leading sales intelligence solution.
With Cognism, sales teams can minimise their manual research, admin, and dialling incorrect numbers.
Even better - It integrates with popular sales automation software.
Now, imagine the numbers?!
Book your demo today and watch your sales skyrocket. Click 👇