17 Best AI Sales Agents for Outreach & Driving Revenue in 2025

1. Cognism

Best for: Faster prospecting and lead generation

If you’re serious about B2B prospecting, Cognism is your shortcut to faster, smarter results, with AI saving you hours weekly.

At its core, Cognism is a B2B sales intelligence tool. It offers high-quality, compliant data at the company and contact level, including emails, mobile numbers, technographics, and buying intent data.

Behind the scenes, Cortex AI powers Cognism. It’s a governed AI engine that fuels our unique data asset by sourcing, matching, and validating millions of company and contact records.

This enables us to bring you Sales Companion, an AI agent that provides verified insights and context into accounts that actually matter (e.g., funding announcements), and it also saves hours of company research time.

Cortex AI powers everything Sales Companion does. For example, it delivers company research insights like business direction, strategy, and competitors without the need for prompting. What may have previously taken 45 minutes of deep research now takes 5 seconds.

Here’s what Cortex AI looks like in the Sales Companion Browser extension. 👇

Request your demo of Cognism today to see our AI features in action with your ICP as an example.👇

Top three points to expect from a demo:

1. We’ll align on your goals, target markets, ICP, and core use cases.
2. You’ll see how phone-verified Diamond Data® increases efficiency and drives better results.
3. Compare Cognism data against the competition.

Here’s why 4,000+ companies use Cognism for AI sales prospecting:

Here's what makes Cortex AI unique to other options on the market:

• Governed AI by design: All insights powered by Cortex AI are curated, compliant, and on-brand so that revenue teams can use AI safely without the risk of rogue outputs and hallucinations.
• Skip prompt guesswork, get one-click summaries: We've done the prompting and verification on the backend with Cortex AI, so for you, it looks like less time fact-checking, just grounded insights you can trust.
• Every output is context-aware: Cortex AI gives your reps the relevance they need to close faster, whether the opportunity is at closing, or the first dial.

Cognism pricing:

Choose a package to suit your needs:

1. Grow, which offers essential contact and company data for prospecting.
2. Elevate, which combines Cognism’s high-quality data with advanced intelligence and actionable signals.

Both packages include:

• Contact and company data, including phone-verified Diamond Data® contacts.
• Target market analytics.
• Integrations with leading CRMs and engagement tools.
• No hidden platform fees: You only pay for licenses and add-ons.
• Onboarding and training: We ensure a smooth and successful start.
• Exceptional customer support: Get fast answers via live chat (20-second average response time) from our highly-rated support team (99% satisfaction score).

Here’s why customers love Cognism’s AI sales agent:

“We couldn’t find mass numbers of contact details alone. Cognism helps us do it in 10-15 minutes.”

Read the full case study

Michael Sibley
Digital Marketing Specialist @Protolabs

95-98%

email deliverability rate (consistently)

2. Gem-E by UserGems

Best for: Outbound sales/SDR teams

Gem-E is an AI outbound agent that helps sales teams double their pipeline without adding headcount. Instead of spamming, it combines buying signals with CRM data to prioritise the right accounts and contacts, then drafts personalised outreach across email, LinkedIn, and call scripts.

By removing 90% of the manual busywork, Gem-E lets SDRs focus on high-value conversations rather than research and data entry. It seamlessly fits into existing workflows, so teams don’t need to change how they work.

Key features:

• Capture and enrich accounts with buying signals and CRM data.
• Score and prioritise accounts and contacts most likely to convert.
• Auto-draft email sequences, LinkedIn messages, and call scripts using enrichment data.
• Layer multiple signals into each message for higher response rates.
• Native integration with CRMs and sales engagement platforms.

Testimonials:

• “Our reps are booking 2x more meetings with the same effort.” – Director of Sales Development
• “Gem-E handles the research so my team can focus on conversations.” – VP of Sales

Pricing:

UserGems offers custom pricing based on team size and usage.

3. Claygent

Best for: Inbound sales/marketing

Clay helps sales teams enrich, score, and even message inbound leads automatically. It helps improve lead speed and minimises the required investment in inbound SDR teams.

Their AI research agent, Claygent, helps prevent wasted time when manually researching companies. It does this by visiting a list of domains, finding information and reporting back.

So that you know, you’ll need prompts to use Claygent. So, depending on the experience you’re looking for, tools like Cognism may suit your prospecting workflow better since you can complete AI research while browsing for a company on LinkedIn or company websites, without any prompts needed.

Key features:

• Access to dozens of different data providers to maximise coverage.
• Integrations with any inbound lead form.
• An AI research agent to browse the web and search for information.
• Generative AI that uses enrichment data to write personalised emails at scale.

Pricing:

Clay’s pricing packages start at $134 per user per month and scale up to around $1,800 per user per month at the top end. All of its packages have yearly credit limits, but you can increase them by upping your monthly investment. Clay also offers a free version with limited functionality.

⚠️ See how Cognism compares to Clay.

4. Scratchpad

Best for: CRM hygiene

Scratchpad is a helpful AI sales agent for maintaining CRM hygiene. It allows you to simplify Salesforce, keep your CRM updated, and automate data entry.

Scratchpad ensures that the basic housekeeping tasks that reps often neglect get completed, improving handoff between teams.

Key features:

• Automated notetaking and transcripts.
• Real-time call coaching.
• Suggestions for CRM updates.
• Pipeline management functionality.

Pricing:

Scratchpad offers a limited free plan, with paid options starting at $19 per user per month (if paid annually).

5. Common Room

Best for: Buying signals 

Common Room is a customer intelligence platform.

It helps sales teams capture buying intent signals like job changes and repeat website visits, then run automated outreach to high-intent prospects.

Key features:

• Unified buying signals across first, second, and third-party channels.
• Website visitor identification.
• Account data enrichment.
• AI-powered personalised sales outreach.

Pricing:

Plans start at $1,000 a month, billed annually, and that only comes with two seats. You’ll have to pay more for additional users, with a limit of five users on the Starter plan. At that point, you’ll need to upgrade to the Team plan, which starts at $2,500 a month.

6. Gong

Best for: Smarter sales coaching

Gong is an AI-enhanced revenue intelligence platform. It collects conversation data (from phone calls, emails, social media messages, and more) and uses it to provide actionable advice.

Cognism uses Gong to fuel both sales and marketing. Our marketing team uses Gong to understand how our customers talk about us and our competitors, which we then use to inform marketing messaging.

On the sales side, we use it to extract insights such as word tracks to avoid or focus on and assess how new product messaging comes across in our sales conversations.

Key features:

• AI-powered forecasting.
• Cross-team or rep comparison.
• AI sales coaching.
• Deal inspection.

Pricing:

Gong designs custom pricing packages on a per-customer basis. Fill out a form on its website to get a quote.

7. Clari

Best for: Automated sales admin

Clari is another revenue intelligence platform with a unique AI assistant.

Clari’s AI sales agent records your calls, automatically creates transcripts, and imports notes to your CRM.

Key features:

• Real-time AI coaching.
• Data auto-capture.
• Pipeline management.
• Activity tracking.

Pricing:

To get pricing for Clari, you’ll need to request a custom quote.

8. Artisan

Best for: Automated SDR  

Artisan’s Ava is an AI SDR designed to support outbound tasks. She operates alongside your sales team to research leads, craft outbound messages and engage potential prospects.

Use Artisan to identify potential prospects, craft AI sales outreach, and send LinkedIn emails.

Key features:

• Email and LinkedIn messaging.
• Campaign management.
• Email warmup.
• Email personalisation.

Pricing:

Artisan currently offers five products; contact its sales team to obtain pricing.

9. Crystal

Best for: Understanding prospect personalities 

Crystal is an interesting agent to have in your sales tech stack. It’s a personality assessment and communication tool. It helps you understand what a prospect’s personality profile is likely to be (using the DISC model) and then gives you practical tips for interacting with that person.

For instance, if Crystal identifies that the prospect is highly risk-averse, it might recommend that you avoid risk-based language or provide documentation around your company’s data security protocols or ROI guarantees.

Key features:

• Predictive personality profiles based on compliant data.
• Chrome Extension for easy access.
• Communication style recommendations with Do’s and Don’ts.
• An AI writing assistant for personality-focused email outreach.

Pricing:

Crystal’s Premium plan costs $49 a month, billed annually. It offers a free plan with limited credits and features.

10. Lavender

Best for: Writing AI-powered sales outreach emails 

Lavender is an AI email coach. It helps SDRs and AEs write stronger sales emails and improve response rates.

It’s a constantly evolving AI sales tool. As of writing, it’s been trained on over one billion emails to understand how different language patterns work better for given goals than others.

Key features:

• Detailed analytics for email performance.
• Actionable recommendations.
• Overall email score.
• Integrations with HubSpot, Gmail, Outlook, Salesloft, and more.

Pricing:

Lavender offers a basic free forever plan, limited to only five monthly emails. For higher volumes, you’ll need to upgrade to a paid plan. These start at $27 a month when billed annually.

11. InsightSquared

Best for: Forecasting and analytics 

InsightSquared is an AI-powered sales forecasting and analytics tool.

It pulls data from the rest of your sales tech stack, like your CRM or outreach automation platform, and helps you analyse and understand it better. It offers over 350 out-of-the-box reports and the ability to design custom reports with a no-code builder.

Key features:

• Predictive analytics and forecasting tools.
• More than 350 pre-built reports.
• Conversation intelligence.
• Suggestions for correcting data issues.

Pricing:

Fill out a form on InsightSquared’s website for custom pricing details.

12. Botsonic

Best for: Website chat 

Botsonic is the last AI sales agent on this list.

It’s an AI chatbot powered by OpenAI’s ChatGPT. It handles customer queries and automates customer engagement.

Key features:

• Automated customer support.
• Employee support chatbots.
• Support for over 50 languages. 
• WhatsApp integration.

Pricing:

Botsonic plans range from $16 to $249 a month, depending on the level of functionality you require and if you bill annually or monthly.

13. Breeze Prospecting Agent

Best for: Targeted email outreach 

Breeze Prospecting Agent uses AI to spot and prioritise CRM contacts that closely match your ideal customer profile. 

The platform then uses these details to help develop personalised outreach emails at scale. 

Key features:

• Leverages data from marketing channels (landing pages and forms) for personalisation.
• Automated sequences that include follow-ups and re-engagement emails.
• AI email writer with a broad selection of pre-defined writing styles. 
• Access to numerous other sales-specific features. 

Pricing:

Breeze Prospecting Agent is available through HubSpot’s Sales Hub Professional package for $90 per user per month. This plan includes extra features like sales forecasting, email scheduling and tracking, and more.

14. ControlHippo

Best for: Building custom chatbots

ControlHippo is a powerful conversational AI platform and chatbot builder designed to help sales teams automate lead engagement and qualification on channels like WhatsApp and Instagram.

It deploys AI agents that instantly respond to inquiries, capture lead details, qualify prospects, and route high-intent conversations to human agents - all in real time.

Key features:

• AI sales agents for WhatsApp, Instagram, and website chat.
• Automated lead capture and qualification flows.
• Smart routing to sales reps based on lead scoring.
• Real-time conversation analytics and performance tracking.

Pricing:

ControlHippo offers usage-based pricing, with custom plans depending on active users, channels, and AI agent volume. A free trial is available. Businesses can request a demo or a tailored quote based on their sales automation needs.

15. Octave

Best for: AI-powered customer engagement on messaging platforms

Octave is an AI-driven conversational platform that helps businesses engage with customers across messaging apps like WhatsApp, Messenger, and SMS. It’s designed for customer support, marketing campaigns, and transactional notifications — all powered by intelligent automation.

With Octave, teams can set up automated workflows, broadcast campaigns, manage two-way conversations, and track key engagement metrics in real time.

Key features:

• AI-powered automation for WhatsApp, Messenger, and SMS.

• Campaign broadcasts with segmentation and personalisation.

• Two-way conversation management with CRM integration.

• Real-time analytics and customer engagement tracking.

Pricing:

Octave uses a flexible subscription model, with pricing separated into tiers. The cheapest tier is the Core plan, which starts at $119. A free trial is also offered.

16. Bardeen

Best for: Workflow automation and AI task delegation

Bardeen is an AI automation platform simplifying repetitive tasks and workflows across web apps. It allows users to build AI-powered automations (called “playbooks”) that integrate seamlessly with tools like Google Sheets, Slack, LinkedIn, and various CRM platforms.

Without coding or complex setups, Bardeen empowers sales, marketing, and operations teams to automate research, data entry, lead generation, and more.

Key features:

• AI-powered workflow automation with pre-built playbooks.

• Integration with popular apps like Google Sheets, LinkedIn, and Slack.

• Task automation for research, outreach, and data collection.

• Browser extension for on-the-fly automation and task execution.

Pricing:

Bardeen starts at $99 per user, per month if billed annually. It also offers team and enterprise plans for larger organisations.

17. 11x

Best for: AI sales agents

11x has a host of digital workers for sales and RevOps. They have AI-SDRS (Alice & Julian) for outbound and inbound activities. What makes 11x’s agents stand out from others on the market is that they can help handle the entire sales process, from prospecting to closing.

Alice & Julian each have different skills. Alice for example is great for engaging prospects across channels, driving qualified meetings and building pipeline. Julian on the other hand, is an AI phone agent who learns from every call, helping to maintain customer relationships around the clock.

Key features:

• Two different sales agentic AI tools to handle the outbound and inbound journey: Alice & Julian.
• Engage key decision-makers with multithreading and personalised value propositions.
• Qualify and route leads to your sales teams.
• Lead nurture and funnel optimisation to resurrect inactive leads.

Pricing:

Schedule a product demo with the 11x team to get more detailed information on pricing.

Checklist to consider before choosing an AI sales agent

Sales agents are still a fairly new technology. What makes choosing one even more challenging is that there are always new ones coming to market. Everyday a company launches a new AI feature for sales. That said, there are some absolute musts to check off when picking one.

Look at capabilities

• Can it handle the sales tasks you need (e.g. outbound prospecting)?

• Does it integrate seamlessly with your CRM and other sales tools?

• Will it cover your buyers' channels (email, phone, LinkedIn, chat, SMS)?

• Is the AI capable of holding natural conversations that feel authentic?

Review for compliance and trust 

• Is it fully compliant with GDPR and other relevant regulations?

• How does it handle data security and privacy?

• Does it clarify when the prospect engages with AI vs. a human?

Human X AI collaboration features

• Can it hand off to a human sales rep smoothly at the right moment in the buyer journey?

• Does it work as a copilot to boost rep productivity, or as a fully autonomous seller?

• How transparent is it in showing you why it made certain decisions?

Commercial impact of implementing

• What’s the pricing model & how cost-effective is it?
• How soon will you expect ROI vs. hiring and training a human?
• Does the vendor have proof points & case studies to back up their claims?

FAQs

Does Cognism have an AI sales agent?

Yes, Cognism’s AI sales agent is called Sales Companion.

It offers various features to help SDRs speed up their prospecting, including company research insights (with no prompts required), best accounts to engage today based on intent and buying signals, and AI search.

👋 Get a demo with the Cognism team to see our AI sales agent in action. Cortex AI will summarise company research, intent signals your prospect is in-market and much more!

What are AI sales agents?

AI sales agents are software tools that leverage artificial intelligence as their primary technology to help with sales-related tasks.

They use machine learning (ML), natural language processing (NLP), and large-scale data analysis to work alongside sales reps and automate tasks like:

• Lead generation and identification.
• Writing email and social outreach.
• Data analysis and insights.
• Handling customer support tickets.

How do AI sales agents work?

AI sales agents leverage advanced technologies, such as machine learning and natural language processing, to simulate human-like interactions.

They integrate with the rest of your sales tech stack, such as your CRM, data platform, and sales enablement solution, to access information like the content of sales conversations or pipeline deal stages.

Then, they process this info and use AI to provide actionable insights, craft personalised messages, or identify high-intent prospects, depending on the task you want the AI sales agent to complete.

What are the benefits of using AI sales agents? 

The main benefits that revenue teams see from using an AI sales agent include:

• Automating repetitive tasks.
• Identifying potential leads and their contact details.
• Enabling 24/7 customer engagement and instant query responses.
• Scoring and prioritising leads.
• Improving lead handoff with full context to reps.
• Personalising communication with prospects and customers.
• Providing accurate sales forecasts.
• Recommending next-best sales actions.
• Minimising data entry mistakes.

Can AI sales agents replace human salespeople? 

AI sales agents probably won’t completely replace human salespeople, at least not in all contexts.

Human connection is still an essential component of sales, especially for large deal sizes and complex B2B sales, such as when targeting enterprise companies.

In high-volume, low-stakes environments (like online retail purchases), AI sales agents are more likely to replace human salespeople. In B2C, many people regularly buy from e-commerce stores without ever interacting with a human.

How can businesses implement AI sales agents? 

Implementing AI sales agents can significantly enhance a business’s sales efficiency, customer engagement, and lead management. 

Here’s a step-by-step guide to getting started:

Define objectives and use cases

• Identify the tasks the AI sales agent will handle. They could be lead generation, qualification, nurturing, or customer support.
• Align these tasks with your business goals (e.g., increasing conversions, reducing response time, or improving customer experience).

Choose the right AI technology

• Research available tools, their features, pricing and integrations.
• Recheck the above list to decide on the best AI sales agents for your business!

Prepare data

• Train the AI using historical sales data, FAQs, product information, and customer queries.
• Adhere to the GDPR, CCPA, or any other relevant data privacy regulations.

Develop or deploy AI models

• Build a tailored AI model if your needs are complex.
• Alternatively, use out-of-the-box AI tools that you can customise for your use case.

Integrate with your existing systems

• Connect the AI agent with tools like your CRM, email marketing software, and website chat tools.
• Ensure it works across channels (e.g., website, social media, email, and phone).

Create a knowledge base

• Develop a centralised repository of product and service information to train the AI.
• Regularly update this knowledge base to keep the AI agent accurate and relevant.

Test and optimise

• Run pilot programs to identify any shortcomings.
• A/B test to determine the most effective interaction flows.

Train human teams

• Train your sales and customer service teams to collaborate with AI agents.
• Clarify which tasks the AI handles versus human employees.

Monitor performance

• Use analytics to track metrics like response times, customer satisfaction, and conversion rates.
• Continuously refine the AI model based on feedback and customer data.

Ensure human oversight

• Provide an easy way for customers to escalate complex queries to human agents.
• Regularly review interactions to ensure the AI remains aligned with your brand voice.

What is the best AI sales agent?

If you’re looking for an AI agent that can quickly and accurately identify your next best customers, Cognism Sales Companion is the perfect solution.

👉 Book a demo today and discover how Cognism can transform your sales motion.