Best for: Faster prospecting and lead generation
Cognism is the perfect partner for faster sales prospecting.
At its core, Cognism is a B2B sales intelligence tool. It offers high-quality, compliant data at the company and contact level, including emails, mobile numbers, technographics, and buying intent data.
It also offers a powerful AI Search feature which allows sellers to quickly build targeted lead lists that fit their ICP without messing around with filters and sorting parameters. Simply type (or speak!) your request, and you’ll instantly get the results you need, ChatGPT-style!
Take an interactive tour to see how it works 👇
Cognism offers three easy ways to search for your ideal prospects:
Best for: Inbound sales
Clay helps sales teams enrich, score, and even message inbound leads automatically.
It helps to improve speed to lead and minimises the required investment in inbound SDR teams.
Clay’s pricing packages start at $134 per user per month and scale up to around $1,800 per user per month at the top end. All of its packages have yearly credit limits, but you can increase them by upping your monthly investment. Clay also offers a free version with limited functionality.
⚠️ See how Cognism compares to Clay.
Best for: CRM hygiene
Scratchpad is a helpful AI sales agent for maintaining CRM hygiene. It allows you to simplify Salesforce, keep your CRM updated, and automate data entry.
Scratchpad ensures that the basic housekeeping tasks that reps often neglect get completed, improving handoff between teams.
Scratchpad offers a limited free plan, with paid options starting at $24 per user per month.
Best for: Buying signals
Common Room is a customer intelligence platform.
It helps sales teams capture buying intent signals like job changes and repeat website visits, then run automated outreach to high-intent prospects.
Plans start at $625 a month, billed annually, and that only comes with two seats. You’ll have to pay more for additional users, with a limit of five users on the Starter plan. At that point, you’ll need to upgrade to the Team plan, which starts at $1,667 a month.
Best for: Smarter sales coaching
Gong is an AI-enhanced revenue intelligence platform. It collects conversation data (from phone calls, emails, social media messages, and more) and uses it to provide actionable advice.
Cognism uses Gong to fuel both sales and marketing. Our marketing team uses Gong to understand how our customers talk about us and our competitors, which we then use to inform marketing messaging.
On the sales side, we use it to extract insights such as word tracks to avoid or focus on and assess how new product messaging comes across in our sales conversations.
Gong designs custom pricing packages on a per-customer basis. Fill out a form on its website to get a quote.
Best for: Automated sales admin
Clari is another revenue intelligence platform with a unique AI assistant.
Clari’s AI sales agent records your calls, automatically creates transcripts, and imports notes to your CRM.
To get pricing for Clari, you’ll need to request a custom quote.
Best for: Outbound sales
Artisan is an AI sales agent designed to support outbound BDR tasks.
Use Artisan to identify potential prospects, craft email outreach, and send LinkedIn emails.
Artisan currently offers five products; to obtain pricing, contact its sales team.
Best for: Understanding prospect personalities
Crystal is an interesting agent to have in your sales tech stack. It’s a personality assessment and communication tool. It helps you understand what a prospect’s personality profile is likely to be (using the DISC model) and then gives you practical tips for interacting with that person.
For instance, if Crystal identifies that the prospect is highly risk-averse, it might recommend that you avoid risk-based language or provide documentation around your company’s data security protocols or ROI guarantees.
Crystal’s Premium plan costs $49 a month, billed annually. It offers a free plan with limited credits and features.
Best for: Writing outreach emails
Lavender is an AI email coach. It helps SDRs and AEs write stronger sales emails and improve response rates.
It’s a constantly evolving AI sales tool. As of writing, it’s been trained on over one billion emails to understand how different language patterns work better for given goals than others.
Lavender offers a basic free forever plan, but it’s limited to only five monthly emails. For higher volumes, you’ll need to upgrade to a paid plan. These start at $27 a month when billed annually.
Best for: Forecasting and analytics
InsightSquared is an AI-powered sales forecasting and analytics tool.
It pulls data from the rest of your sales tech stack, like your CRM or outreach automation platform, and helps you analyse and understand it better. It offers over 350 out-of-the-box reports and the ability to design custom reports with a no-code builder.
Fill out a form on InsightSquared’s website for custom pricing details.
Best for: Website chat
Botsonic is the last AI sales agent on this list.
It’s an AI chatbot powered by OpenAI’s ChatGPT. It handles customer queries and automates customer engagement.
Botsonic plans range from $19 to $299 a month, depending on the level of functionality you require.
AI sales agents are software tools that leverage artificial intelligence as their primary technology to help with sales-related tasks.
They use machine learning (ML), natural language processing (NLP), and large-scale data analysis to work alongside sales reps and automate tasks like:
AI sales agents leverage advanced technologies, such as machine learning and natural language processing, to simulate human-like interactions.
They integrate with the rest of your sales tech stack, such as your CRM, data platform, and sales enablement solution, to access information like the content of sales conversations or pipeline deal stages.
Then, they process this info and use AI to provide actionable insights, craft personalised messages, or identify high-intent prospects, depending on the task you want the AI sales agent to complete.
The main benefits that revenue teams see from using an AI sales agent include:
AI sales agents probably won’t completely replace human salespeople, at least not in all contexts.
Human connection is still an essential component of sales, especially for large deal sizes and complex B2B sales, such as when targeting enterprise companies.
In high-volume, low-stakes environments (like online retail purchases), AI sales agents are more likely to replace human salespeople. In B2C, many people regularly buy from e-commerce stores without ever interacting with a human.
Implementing AI sales agents can significantly enhance a business’s sales efficiency, customer engagement, and lead management.
Here’s a step-by-step guide to getting started:
If you’re looking for an AI agent that can identify your next best customers quickly and accurately, then Cognism’s AI Search is the perfect solution.
Book a demo today and discover how Cognism can transform your sales motion.