HR executives are not the easiest persona to market to – they never seem to run out of work. They carry out a variety of functions ranging from recruitment, onboarding, compensation, employee training and so on.
A single person may carry out these functions, or there may be a full-fledged HR department with a tall hierarchy.
As a contact data provider, we want our customers to be able to generate accurate HR email lists to reach the right decision-maker and supercharge their outreach.
Find out how Cognism stacks up against other providers.
Cognism is a premium sales intelligence platform that assists more than 2,000 revenue teams in connecting with the right prospects via email and phone.
Instead of downloading a generic HR mailing directory, the platform lets you generate targeted email lists of HR decision-makers in the US and Europe and enrich them with verified cell phone numbers. It’s easy to use – with the help of advanced filters like seniority and job title, you can tailor the results to match your unique criteria.
What’s more, intent data, sales events triggers (i.e. job change), and technographics built into the platform help you discover HR managers currently in the market for your solution.
Once you pay for a licence, you can run multiple searches and create other C-level executives’ email lists.
After building the HR managers’ email list, you can easily export it into Salesforce, Outreach, and other sales enablement tools to start your campaigns.
If you’re mainly prospecting on LinkedIn, Cognism’s browser extension allows you to enrich leads’ LinkedIn profiles and Sales Navigator lists. You can also use it to reveal prospects’ contact details on corporate websites.
💡 Try cold-calling prospects if they ignore your emails. Check out Cognism’s sales call templates.
2. Kaspr
Kaspr is a tool for email prospecting on LinkedIn. Kaspr’s Chrome extension helps SDRs create email address lists of HR managers, Directors and VPs that fall into your ICP. You can install it for free and organise prospects’ contact information in the dashboard.
Kaspr also allows users to map out the entire LinkedIn workflow, from connection requests to integrations. But, it doesn’t have a platform to build HR email address lists.
See how Kaspr stacks up against Cognism.
💡 Check out some lead generation techniques for tech companies.
Lake B2B provides email lists of HR managers, executives, and directors. It saves you manual research by crawling publicly available sources and finding peoples’ email addresses. It also offers various marketing services to help sales and marketing teams reach their target audience.
The US-based company Thomson Data joined the fast-growing data marketplace Datarade in 2019. It offers pre-built and customised HR email lists for sale in a range of industries, from geospatial to financial to commerce.
It sources its HR email database from business directories, conferences, Yellow Pages, government records, etc.
InfoCleanse provides data solutions globally and specialises in data appending, verification, and CRM data cleansing.
The tool has a vast database and offers pre-packaged and custom-made HR managers’ email lists. It covers various industries across the US, Europe, and APAC, like Technology, Healthcare, etc.
Ampliz offers a company and contact database, including HR email addresses and direct dials. It lets you customise the list with company, geographic, and industry filters. It focuses on the APAC region and the healthcare industry.
Ampliz sources HR contacts from publicly available records and third-party data vendors.
An all-in-one email outreach platform, Hunter.io allows you to reveal and verify HR email addresses and create your own lists.
You can either bulk search for and verify emails by uploading a TXT or CSV file of your leads working in human resources or use a name-based email finder. Simply type in the HR employee name and their company’s domain name and click search.
Apollo’s Prospect feature lets you browse its B2B database to run searches based on your ICP. It has 65+ filters to create targeted C-level executives’ email lists, for example, HR directors and VPs of HR email lists.
It’s also a sales engagement platform for nurturing B2B leads.
Check out these alternatives to Apollo.io.
RocketReach is an email lookup tool which lets you build an HR email list.
Users can find emails of target prospects or bulk download lists of leads that meet their specific criteria. But it might not be best for supplying lead phone numbers.
You can also uncover email addresses connected to social media profiles via a browser extension.
The best way to get a tailored HR email list is to invest in an accurate B2B database that lets you run multiple searches in different territories. Besides filtering options, the best email list databases include B2B data points such as intent data, sales triggers, and technographics to hyper-personalise your outreach.
One of our clients, Metrikus, a London-based PropTech company, uses the Cognism platform to target sustainability, workplace, and property managers in large multinational businesses with intent-fuelled ABM campaigns.
Intent data plays a crucial role in finding customers before they make purchasing decisions. The ability to generate lead lists in Cognism Prospector, using intent topics, helps BDMs refine the list according to surge number. After syncing the list into their CRM, BDMs contact the prospects within the surging accounts with a personalised message.
You can engage high-profile HR accounts in targeted marketing campaigns by gathering all these data points using Cognism Prospector:
To create an ABM campaign tailored to a series of concrete events, leverage Cognism’s company event triggers to filter them down to dates and other criteria.
Once you generate an HR email list, export it to Salesforce, Outreach, or another tool you use.
If HR managers or executives ignore or simply miss your email, your best bet is to call them directly using verified mobile data rather than direct dials. That way, you’ll avoid gatekeepers and switchboards.
Cognism’s Diamond Data® is a premium cell phone numbers dataset. We manually check each mobile number to make sure you connect with the right prospect in the human resources department.
With Diamond Data®, you can:
Connect with 87% of your list.
We also clean the numbers from global DNC lists from the following countries: the USA, Canada, Australia, Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden, and TPS/CTPS in the UK.
Get an overview of Cognism Diamond Data®. 👇
There are several ways to find contact information for free.
Some email finder tools have freemium plans. For example, Kaspr offers unlimited B2B emails if you invite three colleagues to try their platform.
Alternatively, you can create an HR email list manually. It involves analysing prospects’ LinkedIn profiles and finding the email addresses from their profiles.
You can also try your luck by guessing email patterns; firstname.lastname@company.com or firstinitial.lastname@company.com are two of the most common formats.
💡 Here are the best places to find free business leads.
Still trying to figure out how to approach Human Resources by email? Four actionable tips wait for you 👇
Tailor your message to the prospect’s role and their specific pain points. Be authentic and show that you’ve done extensive research.
Examples include:
Include testimonials, case studies, and references to notable clients. This builds credibility and demonstrates your capabilities. It encourages decision-makers to consider your offering.
Use professional email signature management software to make a good impression on HR prospects, build credibility, and streamline communication.
Besides including contact information, such as your business address, phone number, and website, you will be able to manage employers' email footer and include personalised CTA.
HR professionals often participate in offline and online industry events and conferences. They’re excellent places to connect with your target buyer in person and a great way to compel them to respond to your email.
How does it work?