Comparing Cognism vs Lusha in 2025

Leading European B2B database

Propel revenue growth with the most comprehensive European data set. Use it to identify senior-level contacts in new or existing target markets.

Phone-verified mobile numbers

Cognism has Diamond Data®, which arms sales teams with phone-verified mobile numbers. With it, you can start meaningful conversations with key decision-makers.

Unrestricted views

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Users have access to unrestricted views and individual and page-level exporting.*

What’s the difference between Lusha and Cognism?

When comparing Cognism to Lusha, consider the features available and how each can impact your business.

For instance, Lusha may appear to have more affordable pricing plans, but its core prospecting capabilities (e.g., CRM enrichment and DNC filtering) are reserved for the most expensive ‘Premium’ and ‘Scale’ packages.

Cognism, on the other hand, includes key capabilities and features designed to make prospecting as efficient as possible on all packages. What’s more, Lusha pricing is credit-based, while Cognism offers unrestricted data views and page-level exports.* This limits the need to buy more credits and supports dial-heavy users.

Here’s a side-by-side comparison of Cognism vs Lusha:

Best for

Cognism

Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.

Lusha

Smaller sales teams that need access to contact details and add-on features like email sequence automation.

Pricing

Cognism

Unrestricted views/ individual and page-level exporting on all packages.*

Lusha

Credit-based & dependent on team size & features. Pick from three paid packages.

Integrations

Cognism

Included in all packages: Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.

Lusha

Integrations include Outreach, Salesloft, HubSpot, MS Dynamics and Salesforce. Zapier integration is only included in the Scale plan.

Compliance status

Cognism

GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database.

Lusha

GDPR & CCPA compliant. DNC lists are only included in the higher-priced tiers.

Browser extension

Cognism

Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach, and company domains.

Lusha

The Lusha Chrome Extension works across company domains, LinkedIn profiles (including Sales Nav), and CRMs.

Intent data

Cognism

Bombora intent data with 12 topics, plus 100 additional topics.

Lusha

The intent data and filter are included only in the Scale plan with up to 25 topics.

Enrichment

Cognism

CSV & Salesforce enrichment: instant, scheduled & on-demand.

Lusha

CSV enrichment. CRM enrichment is included in higher pricing tiers.

Phone-verification/ research on-demand service

Cognism

Exclusive phone-verified Diamond Data® mobiles & on-demand-verification service.

Lusha

Not available.

Cognism

Cognism equips revenue teams with everything they need to exceed quota month-on-month. It focuses on supplying accurate global B2B data that comply with international data laws. Features include:

High-quality and up-to-date global contact database.
Diamond Verified Phone Data®, which arms sales teams with phone-validated, factually correct mobile numbers.
The best mobile phone number coverage in the US.
The most complete data in the EMEA.
Intent data powered by Bombora.
Talk to Cognism with AI Search to save time when filtering your lists.
Unrestricted views, plus unrestricted individual and page-level exports.*
Advanced contextual data points and sales trigger alerts.
Web app and browser extension (LinkedIn, CRMs, sales engagement tools and corporate website coverage).
CRM and sales engagement integration tools are included in every package.

*Subject to fair usage policy

When looking at Lusha data, the website does not directly state where its data coverage lies, only how large its database is.

Unlike Cognism, Lusha does not filter phone data by type or offer phone-verified mobile data.

Cognism has research teams in the EU and US, making it a great option for anyone looking to find highly targeted leads on both continents.

In fact, Cognism’s global data is so good it helped Promon book 33% of new business meetings in Southern Europe. They said:

“Having access to direct numbers is critical for targeting South America as WhatsApp is their main method of sales communication. It’s a game-changer.”

“33% of meetings booked in Southern Europe and 15% in South America are from Cognism-generated leads. The meetings booked have resulted in closed revenue, and ROI has been achieved!”

“You’ll be hard-pushed to find another platform that saves time and delivers results. It’s a lifeline for a BDR, and I couldn’t recommend it enough.”

Quality is of utmost importance to Cognism, with next-level mobile number coverage in the US, phone-verified data known as Diamond Data® and the most complete database in Europe.

One Cognism customer urged G2 users to “forget about Lusha”, praising the accuracy of Cognism’s data. When asked, “What do you like best?” they said:

“The accuracy of the numbers that are generated.”

Where do Cognism and Lusha get their data?

According to its website, Lusha gathers data from the following information sources alongside its proprietary AI technology:

The Lusha community - members who have decided to share their contact details under the terms of the Lusha Community Program.
Third parties - business partners who own established and trustworthy directories.
Lusha insight and analysis system - business information is autocompleted. I.e. email addresses are completed based on standard corporate email patterns.
Publicly available information.

There’s no guesswork when it comes to Cognism’s database. Data is gathered via proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships.

Machine learning processes check millions of data points daily, and a team of researchers verifies the data. This ensures accuracy and compliance, and the stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you'll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.

Diamond Data® allows sales teams to connect with 87% of prospecting lists. Companies are seeing a 54% increase in mobile coverage, and ROI is increasing due to 70% of outbound meetings booked from Cognism mobiles.

Here’s how Cognism mobile phone numbers differ from standard mobile numbers. 👇

(The study was conducted by an independent organisation calling 1,000 contacts' mobiles)

Lusha vs Cognism: Usability

Lusha offers a smooth Chrome Extension, numerous filters and integrations with popular CRMs on the custom Scale plan.

The Cognism web app helps teams streamline list building, and the browser extension allows prospecting across LinkedIn, corporate websites and popular CRMs. It’s an excellent choice for salespeople who want hassle-free data wherever they are online.

Cognism’s AI Search feature means that you can find prospects even faster with three different routes:

1. Text-to-command search: Type your ideal target list into the AI Search bar and watch Cognism’s quality data roll in faster than ever.
2. Direct prospect or account search: Search for specific prospects with their name, job title and company.
3. Voice search: Try prospecting in your native tongue to get results quicker than ever.

Cognism pricing

What really makes Cognism stand out from Lusha is unrestricted data views.

Cognism’s main packages allow reps unrestricted data views and exports of 25 records at a time. Flexible packages with bulk exporting and list building are available for easier list building.

Cognism’s pricing model follows a different structure with a few data license types that are priced per user. Its sales reps are available to discuss what you hope to achieve from the tool so you can be provided with a proposal you’re comfortable with.

The following is included in all Cognism packages:

Unrestricted access to contact and company data.
Technologies.
Sales event triggers.
Diamond Data®.

All Cognism users are granted access to the following:

The Cognism web app.
The Cognism Chrome Extension.
All available integrations.

In addition to this, users can add intent data and Diamonds-on-Demand® to their package.

Lusha pricing

Lusha’s pricing is based on credits per user. It limits access to certain features and how many contacts you can search for depending on your chosen package.

Lusha pricing plans range from Free and Solo plans to Premium and custom Scale plans. Each package includes:

Direct phone numbers.
Landline phone numbers.
Email addresses.
Basic prospecting platform.
Lusha Chrome Extension.

You will have to pay more for additional credits, CSV enrichment and a bulk show of 25 contacts.

Intent signals, job changes, technologies, Salesforce data enrichment, and the Lusha API are all add-ons.

**Cognism and Lusha pricing information is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

Alternatively, learn how Lusha compares to ZoomInfo 👇

Lusha versus Cognism: Compliance

According to its data page, Lusha states it is GDPR and CCPA-compliant. It is also ISO 27701 certified.

However, only the highest package filters DNC lists. More information on Lusha’s compliance status can be found here.

Cognism is a globally compliant B2B data provider. Customers praise Cognism as a company that goes above and beyond to ensure customers aren’t violating privacy laws:

“When we were previously using them, Lusha and LeadIQ didn’t flag if a contact was from the DNC list. Understandably, these individuals were very irritated when we called them. Cognism’s database marks all the contacts under the DNC, which are updated frequently, reassuring us.”

“Cognism’s GDPR-compliant reputation was proved when we booked a meeting with a prospect who was initially annoyed about being cold called. When we told them we sourced their mobile from Cognism, they changed their tone and wanted to learn more about Holistic.AI.” - Holistic AI

While being GDPR and CCPA compliant, Cognism also scrubs all mobile numbers against:

TPS/CTPS lists in the UK.
Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry.

Cognism allows admins to choose whether to hide or show contacts that are on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The Cognism platform follows these compliance-based actions:

A stringent B2B data verification process.
Ensures all data is legally sourced and of the utmost quality.
Is regulated by the ICO and provides users with a notified database.

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently.

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism:

“Cognism is our comfort blanket when it comes to compliance.”

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

Is there something better than Lusha?

Cognism is a sales intelligence platform that is one of the best Lusha alternatives. Be it sales, marketers, RevOps, or GTM leaders, this B2B data provider prides itself on its global data coverage and compliance, data quality, and the best integrations with leading CRMs and sales engagement tools. The integrations are easy to set up and don’t cost extra.

What is the best Lusha alternative?

Cognism is the better choice for businesses looking for a lead generation platform that offers up-to-date, accurate data with an easy-to-use interface.

Not only has compliance been built into the product from conception but its dedication to beating the scarcity mindset with easy access to quality data is hard to beat. As are its user-friendly interface and excellent customer service.

So if you’re looking for the best tool to help you reach out to the right prospects, Cognism is the clear winner.

Is Cognism a good alternative to Lusha?

Yes, Cognism is an excellent alternative when comparing Lusha’s competitors.

Cognism provides high-quality and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster.

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many praise its user-friendly interface, accurate/ unrestricted data and excellent customer service.

What is the difference between Cognism and Lusha?

Cognism is different to Lusha in a number of ways:

Phone-verified data (Diamond Data), which increases dial-to-connect rates by 3x.
Research on demand service (Diamonds-on-Demand.)
A global leader in US mobile data.
DNC filtering is included on all plans and covers 13 countries, compared to Lusha’s 2 (UK & US), which is only available on the most expensive package.
Unrestricted views & page level exports*
All Cognism plans include key capabilities and features designed to make prospecting as efficient as possible. Only Intent data and Diamonds-on-Demand® require an additional cost.
Lusha reserves key features for higher-tier packages or add-ons at an additional cost. These include contact search, credits, technologies and more.

Is Lusha cheaper than Cognism?

Lusha offers free and Solo packages, which may appear more affordable than Cognism. However, Lusha has maximum credits per user, meaning customers must add more users to get more credits.

Credits need to be purchased once they are used up, creating a scarcity mindset, which results in teams losing focus on selling.

What's more, core prospecting capabilities (e.g. CRM integrations and DNC filtering) are reserved for Lusha's most expensive 'Scale' package.

Cognism packages include key capabilities and features designed to make prospecting as efficient as possible. Even better, Cognism data is unlimited* which offers more value to teams, especially heavy diallers.

All Cognism plans include key capabilities and features designed to make prospecting as efficient as possible. Only Intent data and Diamonds-on-Demand® require an additional cost.

All Cognism packages are GDPR and CCPA-compliant, including DNC list scrubbing for 13 countries.

How does Lusha pricing work?

Lusha pricing uses a credit-based system with one Lusha credit = 1 profile contact detail.

This means that when you request a contact’s details to be shown, you use one credit. The details shown are dependent on the details Lusha has for that contact and will include all phone numbers and email addresses it has for that contact.

Cognism does not use a credit-based system. Users can view contacts and export data individually or by page level. The amount of views is subject to a generous fair usage policy.

Is Lusha a good tool?

Lusha is a good tool for marketing, sales, RevOps and recruiting teams looking to prospect in the US and Europe.

However, if you’re looking for a tool that makes it easier to cold call globally without limited credits and expensive add-ons, then Cognism is for you.

What is Lusha used for?

Lusha is a go-to-market intelligence platform that is used by B2B companies to find business-to-business company and contact data for prospecting.

8
saw ROI in 8 weeks

70%
achieved target with 70% fewer calls

“The sales managers used to make 100-150 calls per day. Now they can achieve their targets by making 30 calls per day because they are calling prospects who actually pick up the phone. That’s more results, less calls.”

Read the full case study

George McKenna

Head of Cloud Sales @Ultima

10%
new business meetings booked with Cognism data

15%
Increase in conversion rate

“Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.”

Read the full case study

Jonny Fianu

Global Head of Revenue Operations @ComplyAdvantage

200+
opportunities gained since October 2021

50-100
calls per day per rep

“The automation combined with the data accuracy enables our reps to make a minimum of 50-100 calls per day. We’re noticing that the numbers’ quality is steadily increasing and is getting even better!”

Read the full case study

Patrick Trümpi

CSO @Unique AG

Try Cognism, a Lusha alternative

Cognism is a Lusha competitor with the most complete data in the EMEA and the best mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it a great choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts.

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

Start making every month your best month. Book your demo today!

Comparing Cognism vs Lusha in 2025

Have you hit the ceiling with Lusha?

Leading European B2B database

Phone-verified mobile numbers

Unrestricted views

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How do Cognism and Lusha compare?

What’s the difference between Lusha and Cognism?

Key features of Cognism vs Lusha

Cognism

Lusha

Cognism vs Lusha: Databases

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Where do Cognism and Lusha get their data?

Lusha vs Cognism: Usability

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Comparing the pricing of Lusha and Cognism**

Cognism pricing

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Lusha versus Cognism: Compliance

FAQs about Lusha vs Cognism

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How B2B revenue teams say they use Cognism

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