Why are intent data providers in such high demand?
Intent data (or buyer intent signals) allow sales and marketing teams to track customers’ digital activities. It gives you insight into their level of interest in your product.
When you understand these signals, you can engage prospects more effectively, increasing the conversion odds.
Ultimately, by better understanding their needs, you can drive sales faster.
Who sells the best intent data?
We’ve done the hard work for you and whittled it down to the very best intent data providers.
There are plenty of options on the market - but these are the ones worth considering👇
1. Cognism
Cognism is a sales intelligence platform that provides company and contact data. It’s partnered with Bombora, the leader in intent data, to provide users with accurate, compliant, and quality intent signals.
The latter enables you to find organisations in your ICP that demonstrate real intent to buy. Cognism dynamically enriches this intent data with the key decision-makers B2B emails and cell phone numbers. This unique combination allows for targeted prospecting and efficient lead generation.
For example, your sales team can identify companies searching for your or your competitor’s solution and intercept them earlier in their buying journey.
Keen to get started?
Take a look at our pricing page or check out our product tour 👇
Features:
- Choose from 12,000+ B2B intent data topics to track.
- Track in-market accounts (EMEA, NAM, APAC coverage).
- Phone-verified mobile number accuracy to help you connect with 87% of your list.
- Exclusive on-demand verified mobile data set Diamond Data®.
- Unrestricted access to person and company-level data*.
- Instant and scheduled CRM enrichment and on-demand CSV enrichment.
- Easy platform setup.
- Integrations with CRMs and sales engagement tools.
- Focus on quality GDPR and CCPA-compliant data.
- Database checked and cleaned against global DNC lists.
- Cognism AI Search - to find your prospects using ChatGPT-style textual or voice prompts.
- Fast and friendly support team.
*Subject to a generous fair usage policy.
Intent data provider review for Cognism:
How much is buyer intent data from Cognism?
Cognism offers two types of licences priced per seat. They suit individual contributors and teams with bulk list-building and exporting workflows.
To get intent leads and phone verified cell phone numbers, ask sales about our Diamond licence.
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2. Bombora
Bombora’s buyer intent data is up-to-date, premium quality and built on consent.
A co-op system powers it; data is not siphoned or scraped.
Bombora tracks prospects’ digital journeys across a vast network of 5,000+ B2B websites. These signals empower sales and marketing teams to focus their resources on companies in the market to buy.
Bombora supplies an exclusive dataset—70% of the data collected isn’t available anywhere else! This intent data provider takes into account a company’s typical content consumption. Anything significantly above that threshold is flagged as intent.
(Source: G2)
Features:
- 12,000+ intent topics.
- Consent-based data is collected from a cooperative of 5,000 B2B sites where B2B buyers search for solutions.
- 70% of its dataset is exclusive to Bombora.
- Considers the historical baseline or typical content consumption when calculating intent.
Pros:
- Easy to run and review reports.
- Good CRM integration.
- Excellent customer service.
Price:
- Not available publically.
As mentioned earlier, Cognism and Bombora partnered to provide the best contact and intent data for targeted prospecting. This B2B intent data provider partnership has pleased many of our users, including Metrikus, who has seen outstanding ROI:
Marketing Manager @Metrikus
Click the link to discuss your goals with a Cognism data expert 👇
3. Lead Forensics
Lead Forensics helps fuel marketing campaigns with high-intent first-party data that converts and uplifts B2B marketing results.
It’s a good intent data platform, providing real-time prospect identification and a deeper insight into your customers’ online buying behaviour.
(Source: Lead Forensics)
Features:
- Real-time prospect identification.
- Paid search keyword identification.
- Lead analysis.
Pros:
- Easy-to-navigate platform.
- Accurate visitor behaviour tracking.
- Helpful in-depth reporting.
Price:
- Not available publically.
4. Demandbase
Demandbase is an intent data provider for reaching prospects close to making a purchase. It reveals who’s showing interest in your software and others like it.
Demandbase offers a comprehensive suite of products. Alongside Account Intelligence, there is Advertising Cloud and Sales Intelligence Cloud.
(Source: G2)
Features:
- Real-time intent.
- AI-driven account identification.
- Account-based advertising.
Pros:
- User-friendly interface.
- Concise ad targeting and budgeting.
- Person-based ad targeting.
Price:
- Not available publically.
5. Triblio ABM Platform
Triblio is a platform for account based marketing (ABM). It allows you to reach your priority accounts with topics that truly resonate.
Triblio’s proprietary B2B intent data database can predict accounts that are actively in market.
This data compliments your own first-party data and can be used to convert more stakeholders in your target ABM accounts.
(Source: G2)
Features:
- Ad campaign creation.
- Display advertising.
- Web Personalisation.
Pros:
- Easy to use.
- Lots of targeting options.
- Excellent reporting.
Price:
- Not available publically.
6. ZoomInfo
ZoomInfo provides real-time B2B intent data signals and allows you to build automated workflows that integrate into your tech stack.
You can also use the tool to enrich existing customer records with ZoomInfo intent signals and firmographics.
(Source: ZoomInfo)
Features:
- List quality.
- Company information.
- Filters and segmentation.
Pros:
- Business hierarchy information.
- Automated workflows.
- CRM integrations.
Pricing:
ZoomInfo pricing plans are not available publically.
Head of Cloud Sales @Ultima
7. Lead Onion
Lead Onion helps B2B companies drop high-intent prospects into their marketing and sales funnel. It is a B2B data solution, sales enablement and lead intelligence platform.
It contains built-in communication tools so marketers can contact the most interested leads. Lead Onion also provides resources alongside the product, such as best practices, tutorials and case studies.
(Source: G2)
Features:
- Unlimited contact storage.
- Contact lists that match your buyer persona.
- Advanced segmentation tools.
Pros:
- Straightforward to use.
- Accurate intent data.
- Website, social and topic B2B intent data.
Price:
- £500 - £5000 per month.
8. 6sense
6sense is a comprehensive ABM platform and intent data provider. It identifies the best accounts, contacts, and time to reach out.
6sense has intent signal and predictive capabilities, and insights from the platform allow you to create personalised experiences.
(Source: G2)
Features:
- Use AI to predict the optimal time to engage with leads.
- Information on the prospects’ buying team.
- Committed customer service team.
Pros:
- Detailed segmentation.
- Great onboarding and customer support.
- Deep behavioural insights.
Price:
- Not available publically.
9. DemandScience
DemandScience is a B2B marketing platform that assists with data and lead generation. It speeds up the sales process by identifying buyers with real intent to buy.
The software enables you to enrich your own data sets and access analytics. The forecasting component helps you to make informed decisions with intent data.
(Source G2)
Features:
- GDPR compliant.
- 70 million vetted contacts.
- Target users that are a good fit with their tech stack.
Pros:
- Excellent UX.
- Comprehensive analytics.
- Great customer success.
Price:
- Not available publically.
10. Leadfeeder
Leadfeeder provides information on which companies visit an organisation’s website. As well as identifying website visitors, it reveals user behaviour. This allows you to focus your energy on high-intent leads.
On top of this, Leadfeeder synchronises directly with your CRM.
(Source G2)
Features:
- Identify companies to target.
- Create B2B intent data reports on visitors.
- Rank leads based on engagement.
Pros:
- Intuitive workflows.
- Data updates in real-time.
- Helps close more sales.
Price:
- $0 to $79 per month.
11. IntentData.io
IntentData.io provides high-intent leads, as well as their contact information. Information about the specific action(s) causing the intent signal is available.
Some vendors only provide intent data at the account level, which can lead to guesswork! The contact information from IntentData.io includes the individual’s name, phone number, email address and socials.
(Source: IntentData.io)
Features:
- Real-time data.
- Diverse CRM integration.
- GDPR compliant.
Pros:
- Intuitive to use.
- Transparent process for sourcing buyer intent data.
- Customisable filters.
Price:
- Not available publically.
12. Datarade
Datarade is a platform that enables marketers to source buyer intent data from 2000 data providers to engage with quality leads.
It contains a search engine tool to help organisations find data that meets their needs.
(Source: G2)
Features:
- Global market insights.
- Extensive data categories.
- Expert help with optimizing B2B intent data.
Pros:
- Comprehensive lead info.
- 210 different categories.
- Sourcing advice.
Price:
- Free, but commission paid upon purchase.
13. G2
G2 is a powerful B2B software review site; around 100,000 unique companies are on the platform.
Sell.g2.com (owned by G2) is where you create a profile for your software. This is where G2 intent data comes into the equation. You can discover companies searching for the type of solution you offer. G2 sources this intent data by finding people looking at software reviews that interest them.
G2 is free initially, but its cost increases as your business grows.
(Source: G2)
Features:
- Multi-channel attribution.
- Integrations with many tools.
- Churn risk insights.
- Multi-channel attribution.
Pros:
- Advanced filters.
- Significant reach.
- Great customer success.
Price:
- It's free initially, but the cost increases in bands depending on your company size. The cost of these bands is not publicly available.
14. TrustRadius for Vendors
Like G2, TrustRadius is a review platform for B2B software companies and an intent data provider. The site has over 12 million annual visitors.
With the Ultimate+ package, vendors have access to category-level intent data. This allows vendors to target visitors to their own product pages and those of competitors.
(Source: TrustRadius)
Features:
- Embed reviews on your website.
- Intent data.
- TrustQuotes Library.
Pros:
- Simple UI.
- Well structured.
- Personalised support.
Price:
- Customer Voice: Starting at $2,000 (2-year contract rate).
- Ultimate: Starting at $2,600 (2-year contract rate).
- Ultimate+: Starting at $3,600 (2-year contract rate).
15. Lusha
Lusha is a B2B contact information provider that supplies sales intent data.
Lusha has a Chrome extension, allowing you to quickly access your prospect’s contact details.
Lusha now also provides intent data, which identifies companies searching for a solution you offer. This enables sales to reach out when relevant.
(Source: Lusha)
Features:
- Data enrichment.
- CRM integration.
- Search function.
- Chrome plugin.
Pros:
- Good UI.
- Responsive customer service.
- Integrations.
Price:
- $0 to $69+ per month per user.
Marketing Manager @Metrikus
What is an intent data provider?
An Intent data provider is a powerful resource that enables you to better understand your customers at scale.
With B2B intent data, you can identify:
- Customer needs
- Customer interests
- Purchasing behaviour
Armed with this information, you can adjust your sales and marketing game plan. It allows you to target potential customers at the right time and with the right message. It’s a refined approach.
What should you look for when choosing intent data software?
The buyer intent data software market is a competitive space.
It’s easy to feel overwhelmed when looking for the right one for your business. But don’t worry; we’ve got you covered.
These are the key factors to remember:
- Reporting - Analytics help track progress, evaluate campaigns and inform strategy. Make every moment count!
- Customisation - Powerful filters and segments help you accurately reach your desired audience.
- Integrations - Compatibility with your tech stack is important; always check for this.
- Pricing - Consider whether you’re getting value for money by weighing the features against their monthly cost.
- Reviews - There’s real value in checking out online reviews. They provide a sense of features, how the tool works and the support on offer.
Are you fed up with disinterested leads?
Nobody’s happy when their pipeline dries up - but we’re here to help.
By now, you’ve probably realised that an intent data provider is the way forward. Especially when coupled with accurate contact information.
Why not work with the best?
Click below to find out how Cognism can turbocharge your outreach 👇
