Say goodbye to bad data with this list of the best lead enrichment tools on the market today!
Scroll 👇 for a comparison of features and pricing.
1. Cognism
You may not know this, but 30 to 50% of your CRM data is already out of date.
Cognism solves this common pain point and ensures you never have to deal with bad data ever again!
It offers three data enhancement and lead enrichment options via its product Enrich:
- Cognism Instant Enrich amplifies inbound lead response times, streamlines lead processing and optimises lead routing flows for your entire revenue team.
- Scheduled Enrich cleanses your CRM at set intervals, ensuring your data stays fresh and actionable.
- On-Demand CSV Enhance lets your team easily fill in missing information for their lists in Cognism. Just upload your CSV, and Cognism takes care of the rest!
It also integrates with the best-in-class sales tools and CRMs, like Salesforce, Hubspot, and Outreach, to increase your teams’ efficiency.
Take one of our self-guided platform tours to see how to set up instant enrichment jobs with Cognism and sync the data with Salesforce. 👇
Top features of Cognism’s lead enrichment methods:
Instant Enrich
- Streamline forms while maintaining comprehensive data collection to boost conversion rate.
- Cleanse data entering your CRM to stop incorrect records from polluting your database.
- Free up sales reps’ time by eliminating the need for manual data validation.
- Route leads to the correct representative to steer clear of conflicts over territory.
- Power up the lead assessment process and simplify prioritisation.
Scheduled Enrich
- Refine your customer segmentation with up-to-date and accurate B2B data, allowing for more precise targeting and tailored communication.
- Elevate your relevance by unlocking personalised communication options based on your refined customer segments.
- Use accurate data to grade models and improve reporting.
CSV Upload
- Rediscover and revitalise overlooked lists and objectives with a more concentrated approach.
- Enhance segmentation and relevance with precise and comprehensive data.
- Streamline territory planning procedures for increased efficiency.
3,000+ companies choose Cognism as their lead enrichment provider.
One is Saleloft 👇
Director of Marketing & Sales Development @Salesloft
Pricing:
- Two packages to choose from: Grow and Elevate (Includes Signals).
- All packages include contact and company data, including our phone-verified Diamond Data® contacts, target market analytics and integrations to leading CRM and engagement tools.
- No extra charge for access to global and regional data — NAM, EMEA, and APAC are included in all packages.
- Diamonds on Demand and intent data powered by Bombora as add-ons.
Speak to Cognism's sales and product experts to learn more about pricing. 👇
2. Kaspr
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Kaspr is another prospecting tool for getting qualified leads. Originating in France, Kaspr has an extensive database in Europe. It’s great if you’re looking to expand business into the EU.
You can enrich data with Kaspr using various methods. The Chrome Extension allows you to enrich your CRMs (like HubSpot, Salesforce, and Zoho) while you browse for prospects on LinkedIn. There are also bulk CSV upload and enrichment workflows for direct dials and email addresses.
Top features:
- Free version.
- Contact enrichment from a LinkedIn people search, group or event.
- Seamless experience across the Chrome Extension and web app.
- Integrations with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
- Data is checked and verified against 150 sources.
- 120M+ European contacts.
- Data coverage spans the US, Europe and APAC.
- GPDR and CCPA aligned.
- Lead organisation using lists and notes.
- Team analytics.
- Request data with a waitlist.
Pricing
Kaspr provides a free plan for all new users. The paid plan’s starting price is $49 per user per month.
3. Breeze Intelligence (Clearbit)
Formerly Clearbit, Breeze Intelligence is a lead enrichment tool for marketing and operations teams that want to enhance existing data and automate workflows.
The tool created by HubSpot leverages AI along with your CRM data to conduct company research, prepare for sales calls, develop your pipeline, and summarise CRM records, all aimed at enhancing marketing and sales processes.
However, users often mention its outdated data, which may be because Clearbit doesn’t offer phone verification/research or an on-demand service. Check which Clearbit competitors do.
Top features:
- Form shortening
- Buying intent signals.
- Lead scoring.
- Tailored outreach.
Pricing:
Breeze Intelligence pricing is based on credit packs of 100, 1,000 and 10,000. Packs range from $30 to $700 a month.
4. ZoomInfo
ZoomInfo is a B2B contact provider that offers a database of company profiles, contact information, and organisational hierarchies.
Due to its suite of tools and add-on packages, it can get quite expensive compared to other tools on this list. Some reviewers comment on the fact it is hard to find phone numbers in Europe.
Top features:
- Web form optimisation.
- Website visitor tracking.
- Digital advertising.
- Buyer intent.
Pricing:
ZoomInfo pricing must be requested from the website and follows individual pricing tiers for sales, marketing, and recruitment. Seats, credits, and supplementary tools also affect cost.
Are you looking for accurate data in Europe?
Cognism might be the lead enrichment tool for you.
SDR Manager @User Evidence
5. Enricher.io
Enricher is an automated lead enrichment tool that helps augment lead information with secondary and tertiary attributes. Its database helps you search and enrich your CRM data with contact, demographic, and social information. However, strict credit limits make the tool inconvenient for many teams.
Top features:
- Auto-enrichment.
- 360-degree contact and business view.
- Integrations with popular CRMs.
Pricing:
Paid plans start at $279 per user per month and offer 10,000 credits.
6. FullContact
FullContact is a comprehensive customer intelligence platform specialising in contact management and enrichment. The platform uses advanced data-matching algorithms to merge and update contact records
Top features:
- Individual omnichannel identifiers.
- Advanced demographics filters.
- Improved customer segmentation.
Pricing:
You must book a sales call to get a quote or uncover the packages it offers.
7. Pipl
Pipl is a data and people search engine that specialises in providing comprehensive information about individuals. While investigators and business intelligence firms use Pipl, it also offers a data enrichment module that sales teams can use.
You can utilise Pipl for lead enrichment, but it requires manual analysis and integration into existing lead management processes.
Additionally, this solution does not offer intent, firmographics, or behavioural data.
Top features:
- Basic demographic data enrichment.
- Segmentation.
- Automated identity trust decisions.
Pricing:
Pipl’s pricing is not publicly available. You must complete a form to speak to a sales representative.
8. BeenVerified
BeenVerified is an online platform that provides access to public records and background information on individuals. While you can look up additional information on specific leads, performing lead enrichment at scale will be a challenge — the tool doesn’t offer integrations with other tools.
Top features:
- Basic demographic data enrichment.
- Reverse phone check.
Pricing:
Plans start at $26.89 per month.
9. Demandbase
Demandbase is a lead enrichment solution that provides comprehensive company and contact data. It helps businesses enhance their lead profiles with up-to-date information, such as job titles, industry, company size, and contact details. The tool integrates with popular CRM systems and offers real-time data updates.
One con with this solution is that it can be expensive as features like B2B data and personalisation need to be added on.
Top features:
- Account-based marketing.
- Account identification.
- Technographics.
- Intent data.
Pricing:
For detailed pricing information, you need to contact Demandbase.
10. Datanyze
Datanyze is a B2B lead enrichment tool specialising in technology tracking and lead generation. With Datanyze, you can identify the technologies and software tools used by your target accounts and get insights into technology adoption, market trends, and contact information for key decision-makers.
Unfortunately, the platform structures its pricing based on credit limits, which can be inconvenient for many sales teams with high lead volume.
Top features:
- Technographic data.
- Enriched data.
- Chrome extension.
Pricing:
The free plan offers only ten credits monthly. Paid plans start at $29 per month and are strictly limited by credits.
11. LeadGenius
LeadGenius is a lead enrichment tool that offers personalised datasets and account and contact insights. It doesn’t provide set datasets, but data can be sourced on-demand.
Top features:
- Contact address verification for gift sending.
- Contact tracker.
- Duplication removal.
- Intent data.
Pricing:
There is no pricing information for LeadGenius on its website. Instead, you’ll need to fill in a form to request more information on package structure and costs.
12. BuiltWith
BuiltWith is a web technology profiler that helps identify the technologies used by websites. It provides advanced technographic data such as frameworks, CMS platforms, analytics tools, advertising networks, and other companies’ technologies on your lead list.
In BuildWith, you can access a vast database, but you can’t be sure about data quality as no human data validation is offered.
Top features:
- Web technology profiling.
- Firmographic data.
- Competitive analysis and lead discovery.
Pricing:
Paid plans start at $295 per month.
13. Leadfeeder (Dealfront)
Leadfeeder by Dealfront is a sales lead enrichment tool that helps sales and marketing teams win leads and close deals. Its dataset emphasises having data from DACH, Benelux, Nordics and France.
However, users can only access the entire European dataset on the most expensive plan.
Top features:
- Behavioural and demographic filters.
- Website visitor tracking.
- Powerful firmographic enrichment.
Pricing:
There is no publicly available package information on the Dealfront site. You must contact them for more information.
14. Reverse Contact
Reverse Contact is a Reverse Email Lookup tool that empowers you to instantly access real-time data about individuals and their companies using their email addresses.
This tool fetches up-to-date publicly available information using OSINT methods. As a result, all retrieved information is compliant with CCPA & GDPR regulations.
Top features:
- Option for a free account.
- Lead enrichment for personal and professional emails.
- Integrations with CRMs and sales engagement tools.
- Lead enrichment API.
- GDPR and CCPA-compliant data.
Pricing:
Paid plans start at $99. You can subscribe if you have a recurring need or choose a pay-as-you-go package if you only require a bulk of credits.
15. Lusha
Lusha is another lead enrichment tool that allows you to access data for your potential customers. Through workflows, you can automatically enrich your CRM with fresh data.
Integration capabilities with Salesforce mean you can enrich existing records with up-to-date firmographic data. Lusha’s data is also GDPR and CCPA-compliant, which is great for European and UK-based data.
So why is this tool last on our list?
For starters, many of Lusha’s advanced features are only available in its custom plan, which has to be negotiated with its sales team.
The latest Forrester Wave report noted that Lusha’s partner ecosystem and global support infrastructure are less developed than those of its top competitors and don’t offer significant enrichment capabilities.
Cognism outperformed Lusha when it came to contact data. What’s more, Lusha’s global support was also noted as a weakness, while Cognism customers gave a CSAT score of 100% on satisfaction with support tickets and Live Chat.
Learn more about Lusha vs Cognism.
Top features:
- Salesforce data enrichment.
- Allows prospecting with basic data types and filters.
- Email sequence automation.
- Intent signals for enterprise clients.
- CSV enrichment.
Pricing:
Lusha packages include Free, Pro, Premium, and Scale. Pricing is based on credits per user. The Lusha website provides precise pricing information.
What is a lead enrichment tool?
Lead enrichment tools help you get more information and insights about potential leads or prospects. By using lead enrichment tools, you can collect additional data about leads and, as a result, better understand your target audience.
Lead enrichment tools typically leverage various data sources and databases to gather information about a lead. They can search for and collect details such as contact information, job titles, company size, industry, social media profiles, and more.
The collected data is then organised and integrated into your CRM, ensuring every potential customer has a comprehensive and enriched profile.
How does lead enrichment work?
Sales lead enrichment is a process that involves several steps to enhance the quality and depth of lead data. Here is a step-by-step walkthrough of how lead enrichment tools work:
Data collection:
Lead enrichment tools gather data from diverse sources, such as public databases, social media platforms, and business directories. They employ algorithms and scraping techniques to extract relevant information about leads.
Data matching:
The collected data needs to be matched with existing lead records in the company’s CRM or database. This step ensures that the appended data is associated with the correct leads. Matching can be based on unique identifiers like email addresses, phone numbers, or other identifying information.
Data appending:
Once the data is matched, lead enrichment software adds new data points to the existing lead records. This includes additional contact information such as phone numbers, email addresses, or physical addresses. It may also include professional details like job titles, company information, industry, social media profiles, and other relevant data that provide insights into lead preferences or behaviour.
Data validation:
Automated lead enrichment tools often employ validation techniques to maintain data accuracy. This involves cross-referencing the collected information with multiple sources or using data verification services to validate email addresses, phone numbers, or other contact details.
Data integration:
The enriched data is then integrated into the company’s CRM or marketing automation system. This allows sales and marketing teams to access and utilise the updated lead information for targeted campaigns, personalised communications, lead scoring, and segmentation.
Ongoing enrichment:
Lead enrichment is an ongoing process. As new leads enter the system or existing leads’ information evolves, a lead enrichment tool provides automated workflows or scheduled updates to enrich and update lead data continuously.
What are the benefits of lead enrichment?
There are five core benefits of using a lead enrichment tool for businesses:
- Deeper understanding of leads: get more valuable information about your leads — demographics, job titles, company details, and social media presence; develop comprehensive buyer personas and tailor your marketing and sales strategies based on a more nuanced understanding of your target audience.
- Personalised engagement: Deliver personalised and highly targeted engagement by creating customised messages, offers, and content that resonate with individual leads’ preferences, pain points, and behaviours. Personalised engagement fosters stronger connections with leads and increases the likelihood of conversion.
- Improved lead nurturing: Gain more insight into lead behaviour, interests, and needs to create highly relevant and tailored nurturing campaigns; build trust, establish credibility, and nurture leads towards purchasing.
- Accurate lead scoring: Get a more comprehensive view of a lead’s attributes, activities, and interactions to assign appropriate scores that align with your sales and marketing criteria.
- Better segmentation: Segment leads into distinct groups based on various criteria such as industry, job title, geographic location, or behavioural patterns; deliver targeted marketing campaigns and personalised experiences that resonate with each segment’s specific needs and preferences.
Which lead enrichment tool is the best?
Cognism is a lead enrichment provider that gives you access to quality, GDPR-compliant data.
Even better, you get:
✔️ More mobile numbers that go through to the right contacts.
✔️ More confidence when prospecting.
✔️ More targeted leads.
✔️ And more incoming revenue.
When you choose Cognism, you’re choosing data you can trust. Click 👇 to get a custom quote for our data enrichment features.
