Explore our list of the 15 best lead capture software with detailed feature comparisons, pricing insights, and real user feedback. 👇
1. Cognism
Cognism is a B2B lead capture and sales intelligence platform that specialises in providing phone-verified mobile numbers and validated emails.
It stands out for its Diamond Data®, which is a unique, on-demand B2B dataset. The Cognism team calls business phone numbers and verifies if the prospect picks up, allowing you to call with confidence. Cognism’s high-quality contact info beats most competitors, getting more decision-makers on the line and speeding up your sales process.
Curious to see Cognism in action? Here’s an interactive product demo 👇
Key features:
- Offers international coverage, including the best B2B data in EMEA.
- Call phone-verified direct dials guaranteed to connect you with up to 87% of your list.
- Message notified and compliant B2B emails in NAM, EMEA, and APAC.
- Fully compliant with global data laws, including GDPR and CCPA compliance.
- An AI Search feature that allows you to type (or speak!) your exact request, getting the results you need at lightning speed.
- Cognism Chrome Extension for easy access to B2B emails and mobile numbers on LinkedIn and company websites.
- Cognism Enrich for refreshing your CRM with high-quality B2B data.
- Includes consent-based intent data powered by industry leader Bombora.
- Includes sales trigger data for timely outreach.
- Easily integrates with sales tools and CRMs such as Salesforce, Outreach, HubSpot and Salesloft.
- Includes unrestricted access to person and company-level data (subject to fair use policy). With Cognism, you never need to worry about credit limits, geographical limits or other data access restrictions.
Pricing:
Cognism offers bespoke pricing packages personalised to your business needs and workflows. Contact sales for a quote.
What Cognism customers say:
Director of Marketing & Sales Development @Drift
2. Kaspr
Kaspr is an effective lead capture software. Its Chrome extension instantly extracts verified emails and phone numbers from LinkedIn profiles.
On G2, users mention how quick and easy it is to find accurate contact information with Kaspr.
Take an interactive tour to see how Kaspr works 👇
Key features:
- Offers a self-service model to get you prospecting from day one.
- Provides unlimited, verified B2B emails and direct phone numbers, with real-time updates to ensure data freshness.
- Features easy field mapping and one-click integrations with major CRMs and diallers.
- Seamless integrations with LinkedIn and Sales Navigator.
Pricing:
Kaspr offers a generous free plan with paid plans starting at $49 per user per month.
⚠️ See how Cognism compares to Kaspr.
3. ZoomInfo
ZoomInfo is an industry-leading go-to-market platform. It provides B2B data and actionable insights, helping its customers accelerate their sales pipelines.
Its lead capture solution transforms anonymous website visitors into leads. It does this through intelligent visitor identification, interactive chat, and smart form optimisation.
Some G2 reviews note that the platform’s data accuracy can be inconsistent.
Key features:
- Unmasks anonymous website visitors and identifies key decision-makers.
- Combines AI-powered chat with automated routing to connect prospects instantly with the right sales representatives.
- Streamlines form submissions with smart field reduction and automatic data enrichment, increasing conversion rates.
Pricing:
ZoomInfo bases its pricing on specific business needs and team size. Contact its sales team for a quote.
⚠️ See how Cognism compares to ZoomInfo.
4. Lusha
Lusha is a B2B data provider that helps companies identify and connect with decision-makers through its database of 150M+ business profiles.
When compared to competitors like Kaspr, it may lag in contact data accuracy and lead enrichment capabilities. (Source: G2)
Key features:
- Offers a browser extension that reveals contact details and B2B company info when visiting LinkedIn profiles or company websites.
- Enables bulk enrichment of up to 25 contact records at once with direct dials and email addresses.
- Integrates with major CRMs like Salesforce and HubSpot to automatically enrich and update lead information.
Pricing:
Lusha offers several pricing tiers. A free tier with basic features is available. Paid plans start at $37.45 per user per month.
⚠️ See how Cognism compares to Lusha.
5. Apollo.io
Apollo.io combines a B2B database of 210M+ contacts with lead capture and engagement tools.
It enables users to find leads through advanced filtering, verify contact information in real-time, and automate outreach across email, phone, and LinkedIn - all while enriching and scoring leads based on your ideal customer profile.
However, G2 reviews often point out Apollo’s slow customer support response, which impacts time-sensitive tasks.
Key features:
- Captures and enriches leads using 65+ data points including company size, technology stack, and buying intent signals.
- Offers real-time email verification and direct dial numbers with automated data cleansing.
- Integrates with major CRMs for seamless lead routing and management.
Pricing:
Apollo’s pricing is easily found online. It offers a limited free plan, with paid plans starting at $49 per user per month.
⚠️ See how Cognism compares to Apollo.io.
6. Breeze Intelligence
Part of HubSpot AI, Breeze Intelligence (formerly Clearbit) is a data enrichment and visitor identification platform.
It helps sales professionals convert anonymous website visitors into qualified leads while automatically enriching contact data.
Some G2 reviews highlight that there’s a learning curve to fully utilising the platform’s features.
Key features:
- Enriches company and contact records with 100+ data points including firmographics, technographics, and buying intent signals.
- Automatically shortens web capture forms by hiding known fields while enriching data behind the scenes.
- Identifies and tracks anonymous website visitors, revealing company details and buying intent signals in real-time.
Pricing:
Available as part of HubSpot’s premium plans. Contact HubSpot’s sales team for custom pricing based on your business needs.
⚠️ See how Cognism compares to Breeze.
7. D&B Hoovers
D&B Hoovers is a sales intelligence platform that helps sales and marketing teams identify potential buyers, research companies, and generate leads through company information and contact data.
G2 reviews indicate that, compared to competitors like Lusha, D&B provides more comprehensive company insights but lags in ease of use and data accuracy.
Key features:
- Offers real-time company triggers including news, org charts, tech infrastructure, and financial insights to help spark relevant conversations.
- Provides advanced targeting through 175+ filters and integrates first-party data to identify prospective customers.
- Includes Bombora intent data and visitor intelligence to identify companies actively researching your solutions.
Pricing:
Custom pricing based on specific business needs and team size. Contact D&B Hoovers’ sales team for a quote.
⚠️ Check out the best Dun and Bradstreet competitors.
8. LeadIQ
LeadIQ is an all-in-one prospecting platform that combines real-time contact data capture, sales trigger tracking, and AI-powered outreach.
G2 reviews indicate that, compared to competitors like Cognism, Lead IQ lags in data accuracy and technographic data availability.
Key features:
- Offers one-click data capture from LinkedIn to CRM and sales enablement tools, with seamless Salesforce and Outreach integration.
- Features Scribe, an artificial intelligence email writer that generates personalised messages based on prospect data and buying signals.
- Provides champion tracking and job change alerts to help sales teams stay connected with key decision-makers.
Pricing:
Offers a free plan, with paid plans starting at $36 per user per month.
⚠️ See how Cognism compares to LeadIQ.
9. RocketReach
RocketReach is a lead intelligence platform that helps businesses find verified contact information, including email addresses and phone numbers, from its database of 700M+ professional profiles and 60M+ companies. It’s particularly valuable for teams focusing on healthcare, legal, and technology sectors.
G2 reviews consistently point out that the platform is expensive. The Essential plan offers only email addresses; plans that include phone numbers require significantly higher investment.
Key features:
- Provides AI-powered contact recommendations to help users discover relevant prospects beyond their initial search parameters.
- Offers AI-powered real-time email verification.
- Includes built-in email messaging and automation tools for streamlined outreach campaigns.
Pricing:
RocketReach’s pricing has a free plan with 5 lookups a month. Paid plans start at $32 per user per month for email-only access.
⚠️ See how Cognism compares to RocketReach.
10. Seamless.AI
Seamless.AI combines a B2B leads database with AI-powered real-time validation. It helps sales teams find and connect with decision-makers.
G2 reviews indicate that users can’t filter lead quality before using their daily credits, forcing them to spend credits on potentially inaccurate data.
Key features:
- Provides a Chrome extension that reveals contact details whilst browsing LinkedIn or company websites.
- Tracks job changes in real-time, identifying new opportunities when prospects switch companies.
- Provides buyer intent data to identify and engage with accounts showing purchasing signals.
Pricing:
Free tier available with 50 credits. Pro plans are customised based on user requirements. See Seamless.AI’s pricing for more details.
⚠️ See how Cognism compares to Seamless.AI.
11. Warmly
Warmly de-anonymises website visitors at the contact level and automates personalised engagement through chat, email, and LinkedIn.
G2 reviews frequently mention that while the platform excels at identifying visitors’ company names, it often struggles to identify specific individuals from those companies, limiting its effectiveness for precise targeting.
Key features:
- Combines first and third-party signals (including website visits, topic research, and job changes) to measure buying intent.
- Offers AI-powered chat that can automatically book meetings or route visitors to human sales reps.
- Integrates with CRMs and Slack to enable instant notifications and automated lead routing.
Pricing:
Paid plans start at $499 per user per month.
12. Callpage
CallPage is a widget-based lead capture tool that connects website visitors with sales teams via phone within 28 seconds. It automates the callback process to convert more visitors into qualified leads.
G2 reviews highlight that while the callback feature significantly improves response times, the pricing can be steep for smaller businesses.
Key features:
- Offers smart lead scoring rules to trigger popups when visitors are most likely to convert.
- Provides automatic call routing and retry system to ensure no leads are missed, with scheduled callback options.
- Includes multilingual capabilities and customisable widgets to serve international businesses effectively.
Pricing:
Starts at $31 per user per month (when billed annually).
13. Chili Piper
Chili Piper is a demand conversion platform that transforms inbound leads into booked meetings by instantly qualifying, routing, and scheduling from web forms, chat, and marketing campaigns.
G2 reviews note that while the tool is powerful for scheduling, its initial setup can be complex and requires technical knowledge to fully utilise all features.
Key features:
- Uses AI modelling to determine optimal time slot distribution for booking meetings.
- Provides automatic round-robin distribution between team members with calendar integration.
- Offers instant one-click booking without forms, with automatic time zone detection and flexible rescheduling.
Pricing:
Starts at $15 per user per month for ChiliCal, a limited version of the tool.
14. Captello
Captello is a mobile-first lead capture platform that transforms trade show and event interactions into qualified leads. It does this through badge scanning, business card transcription, and QR codes.
G2 reviews highlight that while there’s a learning curve at first, the platform’s customer success team ensures users get up to speed quickly.
Key features:
- Uses IntelliScan technology to capture lead data from any badge without APIs, automatically populating custom forms with prospect information.
- Provides real-time lead qualification and distribution through 6,000+ CRM integrations, with automated follow-up workflows.
- Includes customisable gamification tools with prize options to drive booth traffic and engagement.
Pricing:
Contact sales for a quote.
15. 6sense
6sense is a premium lead capture platform designed specifically for enterprise B2B companies with complex sales cycles.
Unlike basic visitor identification tools, it specialises in uncovering the entire buying committee’s research activities across the web (called the “Dark Funnel”), making it particularly valuable for companies targeting enterprise accounts with multiple decision-makers.
However, some G2 reviews mention that the platform’s intent signals can sometimes be off-target for large enterprises.
Key features:
- Unmasks anonymous website visitors and identifies key decision-makers within target accounts.
- Captures and scores leads automatically based on real-time engagement and buying signals.
- Enriches lead data with AI-driven insights about buying stage and purchase intent.
Pricing:
Custom pricing based on company size and requirements. Contact 6sense’s sales team for a quote.
⚠️ See how Cognism compares to 6sense.
FAQs
What is lead capture software?
Lead capture software is a specialised tool that helps businesses collect, manage, and process information about potential customers (leads).
These platforms typically include features for identifying website visitors, collecting contact information through forms, and enriching lead data with additional business intelligence.
Modern lead capture software often combines visitor tracking, form optimisation, and data enrichment capabilities to create a comprehensive lead generation solution.
Why is lead capture software important?
Lead capture software is crucial for modern businesses because it:
- Transforms anonymous website visitors into identified potential customers.
- Automates the process of collecting and organising lead information.
- Ensures higher data quality through real-time verification and enrichment.
- Enables faster response times to lead inquiries.
- Improves conversion rates through smart form optimisation and intelligent routing.
- Provides valuable insights about potential customers’ behaviour and interests.
- Helps businesses scale their lead generation strategies.
What features should I look for in lead capture software?
Based on industry leaders’ offerings, key features to consider include:
- Direct dial phone numbers and verified email addresses.
- Automated data enrichment capabilities.
- CRM integration options.
- Compliance with data protection regulations (GDPR, CCPA).
- Intent data and buying signals.
- Smart form optimisation.
- Lead scoring and qualification.
- Mobile and browser extension accessibility.
- Integration capabilities with existing sales and marketing tools.
- Real-time visitor identification and tracking.
- Analytics and reporting features.
How does lead capture software integrate with existing systems?
Most providers offer API access and pre-built connectors for popular business tools, allowing for automated data flow between systems.
Many also provide Chrome extensions for easy access to lead information while browsing LinkedIn or company websites.
Modern lead capture software typically offers integrations with:
- Customer Relationship Management (CRM) platforms like Salesforce and HubSpot.
- Sales engagement tools such as Outreach and Salesloft.
- Marketing automation platforms.
- Communication tools and email systems.
- Analytics and reporting tools.
How does lead capture software improve lead generation?
Lead capture software enhances lead generation by:
- Automating data collection and enrichment processes.
- Providing real-time verification of contact information.
- Offering intent data to identify high-potential prospects.
- De-anonymising website visitors to identify potential customers.
- Streamlining form submission processes to increase conversion rates.
- Enabling faster response times through automated routing.
- Providing detailed insights about prospect behaviour and interests.
- Ensuring compliance with data protection regulations.
- Facilitating personalised engagement through enriched data.
How do I measure the success of lead capture software?
Success can be measured through several key metrics:
- Conversion rate improvements.
- An increase in qualified leads generated.
- Data accuracy and enrichment rates.
- Response time to lead inquiries.
- Meeting booking rates.
- ROI through closed deals from captured leads.
- Form completion rates.
- Lead quality scores.
- Integration effectiveness with existing systems.
- Time saved in manual data entry and verification.
What is the best lead capture software?
All of the tools on the list are great options for powering your lead capture strategy!
But only one provider gives you...
- More accurate phone numbers that connect with decision-makers.
- Unrestricted access to B2B lead data.
- Industry-leading compliance standards.
- Advanced buyer intent data.
- Easy integrations with your whole tech stack.
See for yourself and try Cognism’s data today 👇
