Explore our list of the 15 best lead capture software with detailed feature comparisons, pricing insights, and real user feedback. 👇
Cognism is a B2B lead capture and sales intelligence platform that specialises in providing phone-verified mobile numbers and validated emails.
It stands out for its Diamond Data®, which is a unique, on-demand B2B dataset. The Cognism team calls business phone numbers and verifies if the prospect picks up, allowing you to call with confidence. Cognism’s high-quality contact info beats most competitors, getting more decision-makers on the line and speeding up your sales process.
Curious to see Cognism in action? Here’s an interactive product demo 👇
Cognism offers bespoke pricing packages personalised to your business needs and workflows. Contact sales for a quote.
Kaspr is an effective lead capture software. Its Chrome extension instantly extracts verified emails and phone numbers from LinkedIn profiles.
On G2, users mention how quick and easy it is to find accurate contact information with Kaspr.
Take an interactive tour to see how Kaspr works 👇
Kaspr offers a generous free plan with paid plans starting at $49 per user per month.
⚠️ See how Cognism compares to Kaspr.
ZoomInfo is an industry-leading go-to-market platform. It provides B2B data and actionable insights, helping its customers accelerate their sales pipelines.
Its lead capture solution transforms anonymous website visitors into leads. It does this through intelligent visitor identification, interactive chat, and smart form optimisation.
Some G2 reviews note that the platform’s data accuracy can be inconsistent.
ZoomInfo bases its pricing on specific business needs and team size. Contact its sales team for a quote.
⚠️ See how Cognism compares to ZoomInfo.
Lusha is a B2B data provider that helps companies identify and connect with decision-makers through its database of 150M+ business profiles.
When compared to competitors like Kaspr, it may lag in contact data accuracy and lead enrichment capabilities. (Source: G2)
Lusha offers several pricing tiers. A free tier with basic features is available. Paid plans start at $37.45 per user per month.
⚠️ See how Cognism compares to Lusha.
Apollo.io combines a B2B database of 210M+ contacts with lead capture and engagement tools.
It enables users to find leads through advanced filtering, verify contact information in real-time, and automate outreach across email, phone, and LinkedIn - all while enriching and scoring leads based on your ideal customer profile.
However, G2 reviews often point out Apollo’s slow customer support response, which impacts time-sensitive tasks.
Apollo’s pricing is easily found online. It offers a limited free plan, with paid plans starting at $49 per user per month.
⚠️ See how Cognism compares to Apollo.io.
Part of HubSpot AI, Breeze Intelligence (formerly Clearbit) is a data enrichment and visitor identification platform.
It helps sales professionals convert anonymous website visitors into qualified leads while automatically enriching contact data.
Some G2 reviews highlight that there’s a learning curve to fully utilising the platform’s features.
Available as part of HubSpot’s premium plans. Contact HubSpot’s sales team for custom pricing based on your business needs.
⚠️ See how Cognism compares to Breeze.
D&B Hoovers is a sales intelligence platform that helps sales and marketing teams identify potential buyers, research companies, and generate leads through company information and contact data.
G2 reviews indicate that, compared to competitors like Lusha, D&B provides more comprehensive company insights but lags in ease of use and data accuracy.
Custom pricing based on specific business needs and team size. Contact D&B Hoovers’ sales team for a quote.
⚠️ Check out the best Dun and Bradstreet competitors.
LeadIQ is an all-in-one prospecting platform that combines real-time contact data capture, sales trigger tracking, and AI-powered outreach.
G2 reviews indicate that, compared to competitors like Cognism, Lead IQ lags in data accuracy and technographic data availability.
Offers a free plan, with paid plans starting at $36 per user per month.
⚠️ See how Cognism compares to LeadIQ.
RocketReach is a lead intelligence platform that helps businesses find verified contact information, including email addresses and phone numbers, from its database of 700M+ professional profiles and 60M+ companies. It’s particularly valuable for teams focusing on healthcare, legal, and technology sectors.
G2 reviews consistently point out that the platform is expensive. The Essential plan offers only email addresses; plans that include phone numbers require significantly higher investment.
RocketReach’s pricing has a free plan with 5 lookups a month. Paid plans start at $32 per user per month for email-only access.
⚠️ See how Cognism compares to RocketReach.
Seamless.AI combines a B2B leads database with AI-powered real-time validation. It helps sales teams find and connect with decision-makers.
G2 reviews indicate that users can’t filter lead quality before using their daily credits, forcing them to spend credits on potentially inaccurate data.
Free tier available with 50 credits. Pro plans are customised based on user requirements. See Seamless.AI’s pricing for more details.
⚠️ See how Cognism compares to Seamless.AI.
Warmly de-anonymises website visitors at the contact level and automates personalised engagement through chat, email, and LinkedIn.
G2 reviews frequently mention that while the platform excels at identifying visitors’ company names, it often struggles to identify specific individuals from those companies, limiting its effectiveness for precise targeting.
Paid plans start at $499 per user per month.
CallPage is a widget-based lead capture tool that connects website visitors with sales teams via phone within 28 seconds. It automates the callback process to convert more visitors into qualified leads.
G2 reviews highlight that while the callback feature significantly improves response times, the pricing can be steep for smaller businesses.
Starts at $31 per user per month (when billed annually).
Chili Piper is a demand conversion platform that transforms inbound leads into booked meetings by instantly qualifying, routing, and scheduling from web forms, chat, and marketing campaigns.
G2 reviews note that while the tool is powerful for scheduling, its initial setup can be complex and requires technical knowledge to fully utilise all features.
Starts at $15 per user per month for ChiliCal, a limited version of the tool.
Captello is a mobile-first lead capture platform that transforms trade show and event interactions into qualified leads. It does this through badge scanning, business card transcription, and QR codes.
G2 reviews highlight that while there’s a learning curve at first, the platform’s customer success team ensures users get up to speed quickly.
Contact sales for a quote.
6sense is a premium lead capture platform designed specifically for enterprise B2B companies with complex sales cycles.
Unlike basic visitor identification tools, it specialises in uncovering the entire buying committee’s research activities across the web (called the “Dark Funnel”), making it particularly valuable for companies targeting enterprise accounts with multiple decision-makers.
However, some G2 reviews mention that the platform’s intent signals can sometimes be off-target for large enterprises.
Custom pricing based on company size and requirements. Contact 6sense’s sales team for a quote.
⚠️ See how Cognism compares to 6sense.
Lead capture software is a specialised tool that helps businesses collect, manage, and process information about potential customers (leads).
These platforms typically include features for identifying website visitors, collecting contact information through forms, and enriching lead data with additional business intelligence.
Modern lead capture software often combines visitor tracking, form optimisation, and data enrichment capabilities to create a comprehensive lead generation solution.
Lead capture software is crucial for modern businesses because it:
Based on industry leaders’ offerings, key features to consider include:
Most providers offer API access and pre-built connectors for popular business tools, allowing for automated data flow between systems.
Many also provide Chrome extensions for easy access to lead information while browsing LinkedIn or company websites.
Modern lead capture software typically offers integrations with:
Lead capture software enhances lead generation by:
Success can be measured through several key metrics:
All of the tools on the list are great options for powering your lead capture strategy!
But only one provider gives you...
See for yourself and try Cognism’s data today 👇