The sales intelligence market is growing fast, providing plenty of alternatives to ZoomInfo - Just see all the pages that pop up when you search ‘who are ZoomInfo competitors?’
However, in that search, you’ll find that only a few solutions can compete with ZoomInfo in terms of data quality, coverage, and best-in-class integrations.
To save you some time and help you make the most informed decision, we’ve curated a list of the best tools on the market.
Let’s start. 👇
Best for larger teams who want to drive customer revenue growth in Europe.
Cognism is the best choice if you want to replace ZoomInfo’s credits and paid data add-ons with unrestricted access to high-quality data in the EMEA, US, and APAC markets.
As a ZoomInfo alternative, Cognism combines a quality, compliant database with world-class intent and mobile phone data so you can identify, connect and close with key decision-makers.
Want a quote? Click the button below, or check out Cognism’s pricing page.
ZoomInfo vs Cognism: Who to choose?
The above table summarises the key differentiators between Cognism and ZoomInfo. The recent Forrester Wave report ranks Cognism higher than ZoomInfo for contact data.
So, if you’re looking for a ZoomInfo alternative with a high-quality database to connect with decision-makers, then choose Cognism.
Click for a deeper look at Cognism vs ZoomInfo.
Locked into a contract with ZoomInfo and need a way out? Cognism can help you make the switch.
Best for smaller teams and individuals who are looking for verified contact data to scale in Europe.
Kaspr is a plug-and-play prospecting tool and one of the most affordable ZoomInfo competitors for individuals and SMBS.
Its reliable and accurate European database seamlessly integrates with your sales pipeline and workflow. Plus, you’ll have access to unlimited B2B emails* and a Chrome extension for easy LinkedIn and Sales Nav targeting.
With its self-service business model, you can start selling from day one—and sign up without a credit card!
*Subject to a fair usage policy.
Kaspr provides a free plan for all new users. The paid plan’s starting price is $49 per user per month.
When it comes to Kaspr vs ZoomInfo, Kaspr is an affordable option. Its user-friendly interface and seamless integrations enhance prospecting efficiency and streamline workflows.
With its bulk data enrichment feature and real-time updates, you can eliminate concerns about bouncebacks and contacting the wrong prospects.
If you’re looking to optimise your European growth strategy with reliable data, Kaspr is the perfect fit. Unlike ZoomInfo, Kaspr doesn’t restrict its global data, so you can instantly access the phone numbers and email addresses you need.
Best for start-ups and SMEs seeking an all-in-one platform.
Apollo.io is a sales prospecting tool that helps teams uncover leads quickly and efficiently. It costs less than websites like ZoomInfo, but an independent survey of GTM leaders found that Apollo.io’s data (email, cell phone numbers, account industry clustering) is weaker than ZoomInfo’s.
It uses a dual credit system that charges users once per mobile and once per email, which may make it costly for dial-heavy users. Plus, according to Apollo’s T&Cs, the company can use customer-submitted data to supplement its database.
Furthermore, if compliance is key for you, be aware that Apollo.io had two data breaches in 2018 and 2021.
Apollo.io charges per user per month, and you need credits to access data. You can choose between Free, Basic, Professional, and Organization packages.
You’ll find accurate Apollo.io pricing information on the website.
ZoomInfo and Apollo both offer extensive US datasets for lead generation and sales intelligence but cater to different users.
ZoomInfo is ideal for larger companies needing advanced features, though it’s pricier.
Apollo provides a cost-effective solution with transparent pricing, making it suitable for smaller businesses needing flexibility.
Choosing between them depends on budget, features, and data accuracy priorities. Users should consider trialling both platforms when available to make an informed decision.
See a detailed comparison of Apollo.io vs ZoomInfo.
Tired of hit and miss?
Consider Cognism instead.
The most recent Forrester Wave report rated Cognism above Apollo for contact data and security and compliance.
See a detailed comparison of Apollo.io vs Cognism.
Here’s what leading sales executives who evaluated ZoomInfo alternatives have to say about why they chose Cognism:
Best for automated lead generation in the US.
Seamless.AI claims to be a real-time search engine, not a database like ZoomInfo. It uses AI to crawl the web and discover lead-generation data.
This is one of the ZoomInfo competitors offering free credits to users who want to test the platform before committing. However, they collect customer-submitted data to improve their database.
Seamless.AI pricing packages include Free, Pro, and Enterprise. The pricing is based on credits and the required number of user seats.
Seamless.AI focuses on automating the process of finding contact information, making it a cost-effective alternative to ZoomInfo for small sales teams. However, it lacks advanced features like deep analytics or integration capabilities offered by ZoomInfo.
With that said, it’s best for teams prioritising automation over data comprehensiveness.
You may want to consider Cognism instead. Here’s why:
Cognism has an extensive senior-level contact database in the European market, with the added benefit of phone-verified mobiles and an AI-search feature that speeds up prospecting by 74%.
Seamless doesn’t offer phone-verified mobiles, and its data is geared toward the US - claiming the tool is unsuitable for use outside of the US.
Learn more about Cognism vs Seamless.AI.
Best for small teams looking for simplicity and affordability.
Like many of ZoomInfo’s competitors, Lusha is generally considered a cheaper, easier-to-use alternative.
With the cost shown upfront, Lusha’s monthly subscription plans can suit SMBs and startups better than ZoomInfo’s upmarket pricing model.
Lusha hides many of its advanced features in its custom plan, which has to be negotiated with its sales team.
Packages include Free, Pro, Premium, and Scale. Pricing is based on credits per user. The Lusha website provides precise pricing information.
Lusha provides contact information with a no-frills interface, making it appealing to teams with basic prospecting needs. However, its database is smaller than that of ZoomInfo.
Furthermore, Forrester noted that Lusha’s partner ecosystem and global support infrastructure are less developed than those of its top competitors and doesn't offer significant enrichment capabilities.
See a detailed comparison of Lusha vs ZoomInfo.
A ZoomInfo competitor who rated higher than Lusha is Cognism - especially when it comes to contact data. Lusha’s global support was also noted as a weakness, while Cognism customers gave a CSAT score of 100% on satisfaction with support tickets and Live Chat.
Cognism offers unrestricted data views and page-level exports.* This limits the need to buy more credits and supports dial-heavy users. Moreover, all packages include key capabilities and features, including DNC list checking for 12 countries.
See a detailed comparison of Cognism vs Lusha.
Here’s what users looking for an alternative to ZoomInfo had to say about Cognism, Lusha and ZoomInfo:
Best for small to mid-sized sales teams and professionals focusing on tailored communication and improved outreach.
LeadIQ is a free ZoomInfo alternative that you can set up in minutes. It uses a proprietary algorithm to collect B2B data from public and private sources, such as social media sites, search engines, and job boards.
Every LeadIQ plan limits the number of mobile numbers (max. 120 /mo in the Enterprise plan), so it may not suit heavy dialer teams.
LeadIQ offers Free, Essential, Pro, and Enterprise packages. Some features are available as add-ons for annual plans and/or multiple users.
If you’re targeting global markets, LeadIQ’s data coverage may be less extensive than that of platforms like ZoomInfo and Cognism.
The same can be said for teams focused on compliance, as LeadIQ is CCPA-compliant and GDPR-aligned, unlike Cognism and ZoomInfo, which are both GDPR- and CCPA-compliant.
In terms of advanced data analytics, ZoomInfo is a more robust platform than LeadIQ and may offer deeper insights.
Best for data enrichment for account-based marketing.
Now Breeze Intelligence, Clearbit is one of the ZoomInfo competitors in the marketing intelligence space. It’s best suited for marketing and operations teams looking to enhance existing data and automate workflows.
The new tool, developed by HubSpot, uses AI and your CRM data to research companies, prep for sales calls, build pipeline and summarise CRM records for streamlined marketing and sales efforts.
Clearbit pricing is based on credit packs of 100, 1,000 and 10,000. Packs range from $30 to $700 a month.
Clearbit specialises in data enrichment, allowing businesses to append information to existing CRM records. Unlike ZoomInfo, it doesn’t focus on providing raw contact databases but excels in account-based marketing and lead scoring. It’s ideal for teams looking to enhance existing data rather than discover new leads.
Another option is Cognism.
In a satisfaction survey, recent software buyers rated Cognism higher than Clearbit for data enrichment tools.
Where Clearbit has limited prospecting tools and contact discovery, Cognism has it in spades.
Cognism offers data enrichment, intent data, a premium mobile numbers dataset, and on-demand verification.
While both Cognism and Clearbit integrate with popular sales tools and CRMs, Clearbit lacks LinkedIn integration. The Cognism browser extension seamlessly operates across LinkedIn tools, CRMs, and various other platforms.
Learn more about how Clearbit and Cognism compare.
Best for sales, marketing and RevOps teams looking to prospect in the US.
SalesIntel is a SaaS solution that helps larger sales and marketing teams find the contact information of key decision-makers in B2B.
This company claims its cost is similar to ZoomInfo, but unlike ZoomInfo, it doesn’t segment its database for specific functions.
If you want to supplement your existing data provider with global data, SalesIntel might not be for you. Its Privacy Policy states that the “SalesIntel Leads database profiles decision-makers and key influencers that are based in the United States.”
SalesIntel offers Individual, Teams and Professional - a custom Unlimited package. Accurate SalesIntel costs can be found on the website.
SalesIntel claims to have verified human-reviewed data, positioning itself as a strong competitor to ZoomInfo for accuracy.
It also includes intent data (PredictiveIntent which is different to ZoomInfo’s intent data) to help target in-market buyers. However, its global data coverage isn’t as extensive as ZoomInfo’s, making it a better choice for US-based teams focused on verified contact information.
Another contender is Cognism. It offers more integrations than SalesIntel, and its data is checked against DNC lists, which SalesIntel’s website does not mention.
Learn more about Cognism vs SalesIntel.
Best for network-focused prospecting.
LinkedIn Sales Navigator is a prospecting tool for building prospect lists on LinkedIn. It has one of the largest professional databases for recruiters and SDRs, making it a leading competitor to ZoomInfo.
Users can research prospects and companies in their target markets and send them InMails, but the service doesn’t provide contact information.
You can use a data provider like Cognism to enrich LinkedIn profiles and Sales Nav lists with actionable contact data.
While users can only access some features on Advanced and Advanced Plus plans, they can narrow their search based on industry, location, company size, job title, etc.
You must contact the Sales Nav sales department or sign up for a free trial to get pricing.
Sales Navigator leverages LinkedIn’s vast professional network to help users identify prospects and engage through personalised outreach.
While excellent for social selling, it lacks ZoomInfo’s comprehensive database and integration features, making it more suitable for networking-focused prospecting rather than bulk data needs.
Best for teams looking for a cost-effective prospecting tool for the US.
Lead411 is a more flexible and affordable competitor to ZoomInfo, with licences for single users and teams. It offers company, employee, and buyer intent data as well as features for sales and marketing.
Lead411 offers monthly and annual plans. Depending on the duration, you can choose between Basic, Pro, and Unlimited. Up-to-date pricing is available on its website.
Lead411 is a budget-friendly alternative that emphasises US-based contact data. Its real-time email verification helps ensure accuracy, but its global coverage and advanced analytics fall short of ZoomInfo’s capabilities. It’s a good option for smaller teams operating domestically.
Are you looking for a ZoomInfo alternative for global expansion?
Cognism has reliable data so you can effortlessly enter new markets, build strong pipelines and drive cross-border success.
Best for Enterprise marketing teams leveraging account-based marketing.
Businesses choose this ZoomInfo alternative to identify and target high-value accounts with AI technology. It helps teams identify and qualify leads to leverage account-based marketing and drive revenue growth.
It provides detailed insights into prospects’ business activities, including technologies, website visits, etc.
Demandbase offers various packages, including ABX, Advertising, Sales Intelligence, and Data. Each offering is specific to a company goal, and add-ons can be purchased separately.
Precise pricing information for Demandbase must be requested from the data provider.
Demandbase is a robust platform for account-based marketing, combining intent data, analytics, and personalisation tools. While it doesn’t offer the raw contact data that ZoomInfo provides, it excels at helping teams refine and prioritise their outreach to specific accounts. It’s ideal for enterprise-level marketing teams.
Best for pay-as-you-go lead generation.
UpLead is sometimes considered a ZoomInfo alternative by SMBs and mid-market companies because its website offers transparent fixed pricing and no-commitment plans.
It collects data by analysing public domains and supplementing it with data from third-party vendors. Contacts are filtered by job title, location, company size, and industry. However, only one user can log in on lower pricing tiers.
UpLead provides monthly single-user pricing tiers, including Essential and Plus, and a multi-user annual package called Professional.
Precise pricing information for UpLead can be requested directly from the website.
UpLead focuses on providing verified, high-quality contact data with a pay-as-you-go model, making it a flexible and affordable option. However, it lacks ZoomInfo’s breadth of data and additional features like intent insights, making it better for businesses with straightforward prospecting needs.
See a detailed comparison of UpLead vs ZoomInfo.
Best for finding and verifying email addresses related to a domain.
Hunter isn’t a website like ZoomInfo, but it could be a good alternative if you want to find email addresses related to a domain. It’s an email finder tool that validates company employee emails from various sources.
It works by crawling webpages and indexing emails disclosed in public sources. It means Hunter collects personal data as well.
You might also want to see the best websites for purchasing email lists.
Choose from Free, Starter, Growth and Business plans. Subscriptions include unlimited team members who share common quotas.
You’ll find up-to-date pricing information on Hunter.io’s website.
Hunter.io is a simple tool designed for finding and verifying email addresses. While inexpensive and effective for small-scale email outreach, it lacks the database size, analytics, and advanced features of ZoomInfo. It’s best for start-ups or freelancers needing quick email lookups.
Best for larger B2B teams looking for company-level data rather than individual contacts.
Dun & Bradstreet AKA D&B Hoovers™ uses sales data and analytics to help B2B businesses grow. Organisations can use it to assess credit risk, enhance customer insights, and identify growth opportunities through its comprehensive database of business information.
Although it may be costly for smaller businesses and startups, as a ZoomInfo competitor, it’s considered a powerful tool for improving business strategies.
You’ll need to fill out a form on the D&B Hoovers™ website for pricing information.
D&B Hoovers is a long-established competitor that focuses on company-level data rather than individual contacts. Its strength lies in providing detailed insights into company financials and organisational structures, but it doesn’t offer the same depth of contact-level data as ZoomInfo. It’s ideal for B2B teams that prioritise account research over individual prospecting.
Why not explore Cognism instead?
Cognism ensures data accuracy with Diamond Data®. While D&B publicly states it has 240 million contacts, Cognism has 2x more, and its core focus is data.
This means when you choose Cognism, you’re choosing a vendor that prioritises quality and accuracy.
Furthermore, D&B Hoovers does not integrate with Pipedrive, Salesloft, Outreach and Zapier.
Cognism integrates with:
Best for technographic data and competitive insights.
6sense is an account-based orchestration platform that helps businesses identify, prioritise, and engage with prospects in real-time. Thanks to AI and predictive analytics, it generates insights into buyer intent and behaviour.
6Sense’s Revenue AI™ for Sales offers Free, Team, Growth and Enterprise packages. You'll need to book a demo to discuss pricing with a sales rep.
6sense is a powerful platform for account-based marketing. It combines AI-driven predictive analytics with intent data to identify prospects likely to convert.
Unlike ZoomInfo, it focuses more on helping businesses prioritise leads rather than providing raw contact information. It’s best for marketing-driven strategies targeting high-value accounts.
As a ZoomInfo alternative it may better suit outbound teams who use intent signals to personalise their outreach.
But Cognism might be a better choice:
While 6Sense excels at identifying prospects based on their technology stack, this is a niche feature that may not meet the broader needs of sales teams compared to Cognism’s versatile offering.
Cognism is a trusted contact data provider that focuses on quality data. Its partnership with Bombora strengthens this and ensures customers efficiently connect with the right leads, avoiding wasted effort with incorrect contacts.
When it comes to intent data, Cognism offers 12 intent topics, compared to the 10 6sense offer. What’s more, 6sense customers can only access the 100 additional topics included with Cognim if they are Bombora customers.
Additionally, Cognism provides phone-verification services, mobile numbers, and unrestricted data exports, while 6sense’s credit-based pricing can foster a scarcity mindset among sales teams.
ZoomInfo is a business intelligence solution and B2B data platform that provides businesses with access to a comprehensive database of contacts and companies.
It enables sales and marketing professionals to identify and connect with potential clients by offering in-depth information such as email addresses, phone numbers, company details, and industry insights.
ZoomInfo is not a traditional Customer Relationship Management (CRM) system but rather a powerful B2B data platform designed to enhance your sales and marketing efforts.
Unlike CRMs that focus on managing customer relationships and tracking interactions, ZoomInfo specialises in providing access to an extensive database of contacts and companies.
Some features of ZoomInfo may overlap with CRM functionalities, such as lead generation and prospecting but it is primarily used for prospect discovery and market intelligence.
Companies use ZoomInfo for its robust B2B data solutions that empower sales and marketing teams to optimise their outreach efforts. ZoomInfo offers a comprehensive database of contacts and companies, which allows businesses to identify, target, and engage potential customers.
ZoomInfo has long been a popular choice for B2B sales and marketing teams. However, it doesn’t always meet the needs of every organisation.
Businesses look for competitors to ZoomInfo because of common pain points that include expensive pricing, especially for smaller businesses, complaints about poor data quality and the ZoomInfo extension not working, misalignment with compliance requirements and unhelpful customer service.
ZoomInfo can be considered expensive relative to other data and lead generation tools in the market. Its pricing structure typically includes hefty subscription fees that can be a barrier for smaller businesses or startups with limited budgets.
Here’s a list of affordable ZoomInfo competitors.
There are several alternatives to ZoomInfo that can provide similar services for sales intelligence and lead generation.
Cognism stands out as a premier competitor to ZoomInfo, particularly for businesses seeking high-quality B2B data with a strong emphasis on the European market. It offers extensive access to mobile numbers and business email addresses, making it a go-to solution for organisations aiming to enhance their prospecting efforts.
Yes, there are better sites like ZoomInfo. For example, the sales intelligence platform Cognism.
Be it sales, marketers, RevOps, or GTM leaders, this B2B data provider prides itself on its global data coverage and compliance, data accuracy, and the best integrations with leading CRMs and sales engagement tools.
The integrations are easy to set up and don’t cost extra.
ZoomInfo has a large volume of company profiles and contact data. However, the company expanded its core offering to the point where it “dug its own grave,” as one sales leader said in a Pavilion interview.
He added that “the functionality, utility, and usability of [ZoomInfo’s] platform itself has degraded significantly” as a result of “trying to play in categories that, historically, they have not lived in”.
Other interviewees mentioned other challenges ZoomInfo faces, from lack of product innovation to pricing, especially for additional services.
Some of the reasons businesses are looking for alternatives to ZoomInfo are limited contact data coverage in Europe, limited DNC coverage, and unpredictable and complex pricing due to the limited number of credits and data add-ons.
Some companies don’t want to be locked into ZoomInfo technology and prefer competitive solutions that are easier to set up and quicker to adopt.
The top three ZoomInfo competitors are Cognism, Kaspr and Apollo.io.
Why is Cognism first-choice? Customers like Metrikus chose Cognism for it’s quality data:
“Compared to Lusha and ZoomInfo, Cognism has the best level of high-quality, compliant data on the market.”
“Cognism is very forward-thinking, and there are no other tools on the market that provide the breadth of features available all in one succinct platform.”
Powerful enrichment capabilities:
“Cognism’s refreshed data is powerful. Here’s an example: when we do lead generation content, we don’t want the forms on our landing pages to be cumbersome for the prospect. Therefore, we only ask the individual for their email address and first name. This is because I can search for up-to-date information about the individual in the Cognism platform once they’ve filled in the form.”
And, the excellent browser extension:
“The AEs use the LinkedIn API plug-in daily. Cognism’s integrated Diamond Data® feature in the API is fantastic for cold calling, and far more conversations are generated as a result!”
Test Cognism’s data for yourself. Book a call with a data expert to get 25 free leads that match your ICP.
If you’re looking for an alternative that boasts features akin to ZoomInfo’s extensive contact database, Cognism is a standout option. Cognism provides a robust platform for B2B data with an emphasis on accuracy and compliance, making it an ideal choice for companies seeking reliable leads.
Cognism’s contact database is rich with verified business information, including direct mobile numbers and email addresses, allowing sales teams to connect with key decision-makers.
Unlike other platforms, Cognism places significant focus on the European market, ensuring that businesses operating internationally have access to high-quality, region-specific data.
Additionally, Cognism’s strict approach to compliance, particularly with regard to GDPR and other data protection regulations, positions it as a fantastic choice for organisations concerned about legalities. Companies using Cognism benefit from frequent data updates, ensuring that their outreach efforts are directed towards current and relevant contacts.
If you’re looking for a ZoomInfo competitor that gives you:
✔️ More mobile numbers that go through to the right contacts.
✔️ More confidence when prospecting.
✔️ More targeted leads.
✔️ And more incoming revenue.
Then, Cognism is the best alternative to ZoomInfo. Click 👇 get a data sample today!