Lead generation is the driving force behind any good sales team.
But not everyone loves the process.
And who can blame them - it’s tough out there!
But it doesn’t have to be if you buy leads from the right place.
Luckily, we know the best websites to purchase leads online. And the red flags to steer clear of when evaluating them.
Cognism is one of the best platforms for buying leads. You can tap into global person—and company-level records and filter them to build a targeted leads list. Cognism’s leads come with direct dials, emails, and phone-verified mobile numbers to let you quickly connect with your ideal prospects.
You can also easily export leads into Salesforce, Outreach, and other sales enablement tools to start outreach. If you’re prospecting on LinkedIn, the Cognism browser extension allows you to enrich LinkedIn profiles and Sales Navigator lists with correct prospects’ contact data.
Cognism’s data is high-quality and the best database for European contacts trying to break into new markets.
Check out our platform.👇
Cognism offers two types of licences with unrestricted access to quality leads globally. Our pricing will suit mid-market or enterprise-sized teams that require bulk list building and exporting.
👉 Get a data sample now to buy qualified leads from Cognism.
Kaspr.io also gives you access to European B2B contact data. The LinkedIn Chrome Extension and web app allow you to get up-to-date contact info for your leads. You can buy leads by using the Kaspr credits in your account.
Unlike some other tools on this list, Kaspr doesn’t enable list building within the dashboard. Instead, users create their lists while browsing for prospects on LinkedIn or Sales Navigator and then select which list to add the contact details to in the Kaspr platform.
There is also no intent data within Kaspr—just accurate phone numbers and email addresses! Kaspr is best suited to individual contributors and smaller sales teams for these reasons.
Kaspr pricing includes the Starter, Business, and Custom plans.
👉 Compare Kaspr vs Cognism.
ZoomInfo is a data provider many companies use to buy B2B leads. It empowers corporate teams with business-to-business sales leads.
Its speciality lies in US data to help create a more cohesive go-to-market strategy from start to finish.
ZoomInfo provides individual pricing tiers for sales, marketing, and recruitment. Its sales pricing includes Professional, Advanced, and Enterprise plans. You can request precise pricing information to buy leads from ZoomInfo directly from them
👉 Check out ZoomInfo alternatives.
Lusha is an easy-to-use prospecting tool that helps business professionals buy B2B leads.
Sales representatives, recruitment managers, and marketers use this solution daily to help build relationships, enrich data lists and connect with prospects.
Lusha bases their pricing on credits per user. Packages range from free plans to custom Enterprise plans.
👉 Find out more about the Lusha alternatives.
MegaLeads was created to help small businesses acquire new prospects and close more LinkedIn sales.
They specialise in mortgage leads and business leads. The database mainly consists of business leads for the USA. You can download sales lead lists in CSV format.
MegaLeads offers monthly pricing tiers, including Silver, Gold, and Platinum plans. You can also sign up for a free trial with unlimited business searches.
D&B Hoovers™ is a sales acceleration solution that lists leads for business-to-business organisations.
It leverages data and analytics so sales teams can prospect faster and more accurately.
(Source: G2)
D&B Hoovers™ doesn’t disclose pricing on its website, but you can sign up for a free trial.
UpLead is a B2B prospecting platform where you can buy business and email marketing leads.
It offers a powerful API, Chrome Extension, and data enrichment to ensure the email address leads you purchase from them are accurate.
(Source: getapp)
UpLead provides annual single-user pricing tiers, including Essential, Plus, and Professional. A 7-day free trial with 5 credits is also available.
👉 Check out UpLead alternatives and how the provider compares to Cognism.
DiscoverOrg is a ZoomInfo company that lets you buy marketing leads to connect and close sales with your ideal customers.
Their B2B database includes data on marketing, finance, IT, SMB, and sales industry.
You can request precise pricing information to buy leads from DiscoverOrg directly from them.
Seamless.AI is a prospecting and relationship-building platform where you can buy fresh leads.
The platform integrates well with leading CRMs and includes many LinkedIn leads.
(Source: seamless.com)
Seamless.AI offers Pro and Enterprise packages. Depending on the package, the pricing comes with a set number of credits for data access. You can also try the platform for free with 50 credits.
👉 Check out Seamless AI alternatives.
AeroLeads lets you buy email lists via prospecting and sales intelligence software. You can upload purchased lists or search its email database for business contacts.
AeroLeads provides Take Off, Climb, Cruise, and Enterprise pricing plans with limited credits and users.
LeadIQ is a good option for buying leads online for US-based contacts.
The app automates the time-consuming and annoying parts of prospecting so reps can focus on the right activities - like generating new business!
LeadIQ provides a free version and individual pricing plans, including Essential, Pro and Enterprise. All plans have email, phone and account limits.
👉 Check out LeadIQ alternatives and how the provider compares to Cognism.
Lead411 is software for buying unlimited leads, including emails and direct dial numbers.
It offers filters, intent data, and more to help find growing companies more likely to buy.
(Source: G2)
Lead411 has monthly or annual pricing packages for individuals and teams. Annual packages come with add-ons such as intent data and unlimited exporting. Contact Lead411 for a quote.
Apollo is a good option for anyone looking to streamline their outreach with data leads. It offers leads online via a database to help level up go-to-market processes.
Apollo.io packages include Free, Basic, Professional, and Organization. Depending on the package, the pricing is set per user per month, with a set number of credits for data access.
Precise pricing information for Apollo.io can be found on their website.
👉 See how Apollo compares to Cognism.
Breeze Intelligence (previously Clearbit) by HubSpot is an AI lead generation and customer journey platform. The database contains over 200 million buyers and company profiles, which can be used to find and convert leads into customers.
You’ll have to contact them for a quote to find out the pricing for Breeze Intelligence.
👉 Check out Clearbit compares to Cognism.
SalesIntel is a full-funnel SaaS solution that helps teams get targeted sales leads.
The solution offers lead enrichment, intent data, and Research on Demand for better data lists.
SalesIntel has pricing plans for individuals or teams, both of which have data export, enrichment and research credit limits. You can also contact their sales team for custom pricing.
👉 Check out SalesIntel alternatives.
CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. Use this tool to buy business opportunity leads, identify new customers, and update existing databases.
(Source: CloudLead)
CloudLead doesn’t display precise on its website, so you’ll have to contact the company for a quote.
EasyLeadz is an easy way to buy B2B contact numbers with just one click. It also allows you to buy business leads of professionals while browsing their social media profiles.
(Source: G2)
EasyLeadz provides Startup, Scaleup, and Growth pricing tiers. You can also sign up for a one-time trial with limited features.
Crunchbase is another platform where you can buy lead lists. The advanced search function allows you to find qualified prospects in your territories.
You can also use its Chrome Extension to find contact info on LinkedIn, Sales Navigator, Salesforce, and company websites.
(Source: G2)
Crunchbase offers three pricing tiers: Crunchbase Pro, Business, and API. Depending on your plan, you might have the option of monthly billing, but the annual option is the most cost-effective.
Sales leaders use software to buy leads and arm their sales reps with the data they need to go out and find good prospects. But the concept of this is complicated:
When should you buy leads? How do you get leads for business? Is it even legal?
The good news is that getting good leads this way isn’t as complicated as it seems, and there are several benefits to buying B2B sales leads. Here are a few of them:
The fact that you want to buy leads means it’s as good a time to try it. However, there might be other factors at play, including:
Of course, as with every silver lining, there’s a negative.
And it’s no different when it comes to buying sales leads online.
For starters, you could be buying a bogus lead list!
Worse, you might choose a lead generation company that sells low-quality leads that don’t go anywhere, waste your team’s time, and might land you in legal hot water. The opposite of landing a hot lead!
If you contact prospects on do-not-call lists or via personal emails and mobile numbers, you might breach privacy laws, which can lead to massive fines.
Here are our three top tips for purchasing leads:
Always check if the company you’re buying leads from is compliant. In Europe, the General Data Protection Regulation (GDPR) law is paramount to obtaining quality data, while in the US, various states employ their privacy laws. For instance, California follows the California Consumer Privacy Act (CCPA).
💡Read more about the data laws around the world.
The best B2B data providers are registered on review sites like G2 and Capterra. It’s always a good idea to compare them.
Read reviews and check features. Don’t just read the good reviews. Look at the bad ones to see if there’s a common theme and if those users’ issues were solved.
You might find your chosen provider looks good on paper but features a deal-breaker, like a contract you can’t get out of or bad customer service.
Once a few sales lead providers are narrowed down, contact and book a demo. A rep will be happy to walk you through how the solution works and how it can benefit you. Plus, you might be able to organise a free trial to test it out and make sure it’s the best tool for your business.
Want to know more about where and how to buy leads?
We’ve collected the most frequently asked questions to help you make a more informed decision when buying targeted leads for your business:
You can buy leads from a few places, including a data provider (usually with accompanying SaaS software), lead list companies and freelance or agency lead generation experts.
Each solution has a different setup, depending on the structure of your team. For example, if you’re a startup with a small team, using an agency can mean you get leads without acquiring headcount as a fully managed service; the agency is responsible for booking meetings for you.
More established businesses and small sales teams often opt for SaaS providers with accurate databases. This allows them to access accurate data about their prospects, allowing sales reps to move business through the pipeline efficiently.
There are several types of leads you can buy, including:
Email leads are integral for any B2B marketing campaign or outreach through sales cadences.
You can buy business email leads to assist with your lead generation. However, to keep your domain rating in check, try to avoid being flagged as spam.
Marketing
Like email leads, qualified leads for marketing need to be carefully chosen according to your total addressable market.
This will ensure you buy the best sales leads for your business.
Business
Buying the right leads is a must in B2B, and that means buying from top lead generation websites that specialise in business leads and not consumer leads.
SMB
SMB leads can be highly competitive, so many businesses buy leads and sales lead lists to fuel their pipelines.
Enterprise
Enterprise leads are a good investment if you’re choosing to enter a new market. But it’s also a much harder demographic to market to than SMBs. So investing in these leads is a win.
Direct Dials
When you buy leads, you’ll want to connect with a prospect on the first attempt. This is why a B2B database that includes valid direct dials is a must-have.
Mobile numbers
Having direct-dial phone numbers is essential for B2B prospecting in the work-from-home era.
You’ll want to buy home-based business leads with human-verified mobile numbers for accurate selling.
Intent
Intent leads are a game-changer when it comes to prospecting! They will do wonders for your sales funnel as these leads are highly likely to make a purchase.
When you know who your ideal customer looks like, LinkedIn leads can help you reach them faster and more efficiently. Most sales tools link to lead sources like LinkedIn and can be connected to a good sales intelligence solution for easier prospecting.
Anyone can buy leads, and it’s easier than ever with more and more sales intelligence tools providing quality data. All you need to do is sign up, and you can immediately buy leads for a small business, enterprise, global leads, or US-based leads. It all comes down to the lead generation tool you invest in.
In short, yes, buying leads is legal.
If you go through a reputable B2B data provider who offers you a valid contract and follows strict compliance laws, it is legal to buy leads. However, there are regulations to be aware of, like the GDPR, CCPA, and the CAN-SPAM Act.
Some providers have large databases with low-quality leads, while others are smaller and have better-quality B2B data.
What’s more, if you buy leads from an unreliable source, you risk purchasing bad data. This will only waste your reps’ time and annoy prospective clients if they’re on any do-not-call lists.
The cost to buy contact leads varies from supplier to supplier.
Some lead providers are more expensive but offer better-quality data and added features like intent data, human verification, and mobile numbers - excellent if you’re looking for prospects working from home.
Others charge less but don’t offer the same benefits. Before deciding on a lead provider, it's a good idea to book a demo to see the platform in action.
It’s easy to buy leads, but they don’t guarantee a sale.
Your sales team still needs to work to convert prospects into customers. Planning and implementing a strong sales strategy is the best way to ensure revenue success. Another option is to invest in sales automation software to make the process easier.
💡Find out more about how to generate leads for your business.
Use a data provider that sells intent data and has advanced search filters to find more qualified leads. You’ll be able to narrow down your leads lists and know when the prospect is more likely to buy.
Find a data provider that will integrate seamlessly with your existing tech stack. This way, you can send accurate contact data from your leads lists to your CRM and other systems.
When looking for the best place to buy leads, you should look for a quality B2B contact database.
And there’s only one answer when it comes to which solution offers you:
Take Cognism for a test drive with a data sample. Get yours now. 👇